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T-Mobile Celebrates 10 Years of Innovation, Offers New Unlimited 4G Data Plan

10 years ago, T-Mobile opened up shop here in the United States. During this time, T-Mo has been a leader in carrier innovation and as we head into the future, they’re making sure that doesn’t change. Starting today, T-Mobile has a new data plan called Unlimited Nationwide 4G. The plan has zero caps, overages, and even comes with discounts on certain devices when signing up for a new two year agreement. 

As for rates, to get unlimited everything on T-Mobile with a subsidized phone will be $89.99 a month and without a device you’re looking at $69.99 a month. Not a bad deal if 4G LTE isn’t a necessity and you live in a good coverage area for HSPA+. To learn more about the new plan, you can check out their new landing page here.

T-Mobile Celebrates 10 Years of Innovation with Launch of Unlimited Nationwide 4G Data Plans
From the iconic Sidekick® to industry’s only national Unlimited Nationwide 4G Data plan, T-Mobile continues to reinvent the mobile experience

Bellevue, Wash. — Sep. 5, 2012 2012-09-05 10:57:18
T-Mobile USA, Inc. marked the 10th anniversary of its T-Mobile brand in the United States by making its new Unlimited Nationwide 4G Data plan available in stores today. The plan underscores T-Mobile’s longstanding focus on delivering customer value and service excellence through constant innovation.

“Since our inception, we’ve always strived to shake up the industry with plans, network capabilities, and innovative products and services for our customers,” said Brad Duea, senior vice president, product management, T-Mobile USA. “Today’s release of our Unlimited Nationwide 4G Data plan continues our tradition of bold moves that enhance the customer experience and change the way wireless is done.”
T-Mobile USA established its nationwide brand in September 2002 and has been quietly innovating ever since, beginning with Sidekick®, the first all-in-one wireless device with an unlimited data plan for consumers. The company is now one of the largest employers and best-kept secrets in the Seattle area, built on a legacy of wireless industry firsts, including these:

  • First Personal Coverage Check (2005) – Provided consumers with transparent view of network coverage where they live and work
  • First Wi-Fi Calling Service in U.S. (2007) – Allowed voice calling over Wi-Fi
  • First Android phone – T-Mobile G1™ with Google™ (2008) – Kicked off wave of subsequent Android offerings
  • First U.S. carrier to launch an HSPA+ network (2009) – Today, T-Mobile’s fast and dependable nationwide 4G network is available in 229 markets, reaching well over 220 million people
  • First to break from Subsidy Model (2009) – T-Mobile’s Even More plans and later Value Plans allow customers to pay for their devices over time or to bring their own devices to T-Mobile

Today marks another first: T-Mobile becomes the only carrier with a nationwide 4G network to offer unlimited nationwide 4G data. Featuring no data caps, no speed limits and no overages, as well as fast, dependable nationwide 4G coverage, T-Mobile’s new Unlimited Nationwide 4G Data plan offers the ultimate worry-free experience for data-hungry smartphone customers. The Unlimited Nationwide 4G Data plan is available at T-Mobile retail stores, on http://www.T-Mobile.com/unlimited-data-plan, and through select dealers and national retail stores.
To help customers quickly take full advantage of all the cool things smartphones can do — without limits or overages — T-Mobile customers who activate a new two-year contract on an Unlimited Nationwide 4G Data plan will be able to benefit from a sale on select 4G smartphones, including the HTC One S with $0.00 down payment, after $50 mail-in rebate card.1
For more information on the Unlimited Nationwide 4G Data plan and accompanying device sale, visit www.t-mobile.com/unlimited-data-plan. For more information about T-Mobile’s decade of innovation, see the timeline and supporting fact sheet.
1 $449.99 total. Remaining balance paid in 20 monthly installments of $20. 0% APR on approved credit.

About T-Mobile USA

Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. wireless operation of Deutsche Telekom AG (OTCQX: DTEGY). By the end of the second quarter of 2012, approximately 130 million mobile customers were served by the mobile communication segments of the Deutsche Telekom group — 33.2 million by T-Mobile USA — all via a common technology platform based on GSM and UMTS and additionally HSPA+ 21/HSPA+ 42. T-Mobile USA’s innovative wireless products and services help empower people to connect to those who matter most. Multiple independent research studies continue to rank T-Mobile USA among the highest in numerous regions throughout the U.S. in wireless customer care and call quality. For more information, please visit http://www.T-Mobile.com.
T-Mobile is a federally registered trademark of Deutsche Telekom AG. For further information on Deutsche Telekom, please visit http://www.telekom.de/investor-relations.

  • CrackerJack

    The good news is that as carriers create new unlimited plans to gain customers competitors may well follow suit if they think the competitions new plans will dig into their current metered plans. VZW had unlimited and some of use are still grandfathered in but unfortunately to upgrade will cost you either the loss of your unlimited data or the full (ridiculous) price of the phone.

  • Zach Armstrong

    If T-Mobile had anything but 2G in my area I would switch.

  • Primeau

    I have Verizon and not real happy with the billing. Too much money for their service. I am bailing out and going to unlimited everything with straight talk with walmart.

  • jlc4878

    I don’t see what the big fuss is all about with 4G LTE anyway. I’m supposedly in a full 4G coverage with Verizon and my phone constantly comes in and out of 4G. And when it does work, I don’t really notice it being any faster than 3G was. Thats on a rooted Rezound running Scott’s ROM

  • r0lct

    I think the biggest deal here is the two price points based on subsidy. If only this could pressure the other two to follow suit.

    • JoshGroff

      They’ve had that for a while with the even more plans or something. (or could be the value plans, I forget what they call them)

      • r0lct

        Forgot about that.

  • T Hall

    Convinced my cousin to get a Unlocked Galaxy Nexus from Google. He popped in a SIM from T-Mobile and loves it. I was completely blown away by HSPA speeds – he is getting around 10 mbps down, which is more than enough for mobile.

  • JG

    i picked just a sim card and the service still shows up as 89.99. How do you get the 69.99?

  • Radgatt

    Bring back suncom

  • ceejw

    I’m moving to Tmobile and buying a Nexus to use on this plan once I lose my unlimited dataplan on verizon.

    • edward

      the only way to ‘lose’ your unlimited plan is if you opt into subsidizing a new phone and renewing your contract.

      • ceejw

        I realize that and if Verizon would ever lower the unsubsidized price of their phones I would think about doing this. If things are the same as they are now in a year buying a new unsubsidized nexus from verizon will be $650 and the same phone will be $350 unlocked from google. That just seems silly

        • edward

          very true. i’m considering leaving vzw after being with them since 1996. the share everything plan was the last thing i was willing to put up with.

  • Southrncomfortjm

    Not sure what I ever *need* 4G LTE for. I can’t think of a situation where I absolutely *have* to stream video or something. I normally leave my GNEX on 3G to save battery. If i wasn’t on a contract with Verizon I’d check out a T-Mobile family plan. Initial cost would be higher since I’d need to get 3 unlocked GSM phones (3 used or new GNEXs would run anywhere from $600-$1000) but I’d probably be the only one itching to upgrade in 2 years, so decent savings are possible on a value plan.

  • JoshGroff

    Coming from someone who has HSPA+ in the area and no LTE, I think I’ll be getting in on this deal once the next wave of nexus devices hits. As a secondary line of course, no way in hell I’d drop VZW when it comes to call quality.

  • Sp4rxx

    Wow that’s a ripoff – I pay just around $80 for my ‘grandfathered’ unlimited and have way better coverage than the Tmo network.

    Plus, since I plan to buy unsubsidized phones from now on and not renew my contract, I *should* be able to keep my unlimited data.

    So, sorry Tmo, unless you offer UNL for $50/month and expand your coverage, Big Red still has my vote!

    • I am in the same position as you.. I will stay on my Grandfathered Family plan until VZW pries it away from me.. I am only paying $40 a month! I am an add on to my parents family plan plus Government discount..

      However for those that are not as lucky as us to have gotten in on VZW unlimited data, there needs to be other options and I think this is a good deal from TMobile , if you have service in your area..

  • paul_cus

    Here’s to hoping T-Mobile sticks around. If you get coverage, their plans are great. Always have been.

  • christof

    Yikes! Italics hurt my eyes.

  • chris

    Hey Verizon…………..um…….^THIS!!!!!

  • KleenDroid

    I think this is a good move for T-Mobile.

  • I wish Tmo had better coverage in my area and I would drop Verizon in a heartbeat. Yea I still have unlimited data and LTE but HSPA+ is plenty fast for me. It will truly depend how Verizon treats the next generation Nexus.

    • CampyGuy

      I’d even be happy and switch if T-Mo would roam again on ATT’s 2G 850…

    • PC_Tool

      Right there with you. If HSPA+ had better coverage in my area, I’d be long gone. Still looking at making the switch as devices fall off contract with VZW, but…

      We’ll see.

    • fixxmyhead

      the next one? uhhhmmm yea……sure

  • RadicalPie

    Why can’t Verizon innovate like this?

    • They don’t need to.

    • T4rd

      Because the more restrictive and expensive they are, the more they profit. If T-Mobile was as large and fast as Verizon’s network is, they probably wouldn’t be as “innovative” either.

      • Reminds me of a company based out of Cupertino, Ca….

    • PC_Tool

      Because they have chosen to innovate with speeds and coverage, rather than being the lowest-priced “decent” competitor.

      Which market would you rather serve in their place?

      • RadicalPie

        It was more of a dream than a question.

    • Go Hawkeyes

      I would call it a desperate attempt to maintain some bit of relevancy rather than “innovation.”

      • Darkseider

        T-Mo is very relevant. Seeing that they offer arguably the best selections of Android handsets next to AT&T. The speeds on HSPA+ 21 and HSPA+ 42 is pretty respectable so I wouldn’t count them out at all. They also have the best long term plan as well. When they light their LTE towers HSPA+ 21 and HSPA+ 42 will be the fall back network in case you drop out of LTE coverage. Same cannot be said of Verizon or Sprint. AT&T is the only other carrier that can do this besides T-Mo. So there is a genuine advantage to GSM besides just SIM cards.

  • aaassss

    Who’s the broad?

  • nightscout13

    Stop calling it 4G T-Mobile

    • Jarred Sutherland

      Technically the LTE that Verizon is deploying right now isn’t 4G either. The 4G spec calls for true voice over data.

      • nightscout13

        Be that as it may, LTE is at least capable of the speeds necessary to be labeled as 4G. HSPA+ is not capable of those speeds. Also, 2013 Verizon will be switching to VoLTE.

        • ^ this

        • PC_Tool

          On December 6, 2010, ITU-R recognized that these two technologies (LTE / WiMaX), as well as other beyond-3G technologies that do not fulfill the IMT-Advanced requirements, could nevertheless be considered “4G”, provided they represent forerunners to IMT-Advanced compliant versions and “a substantial level of improvement in performance and capabilities with respect to the initial third generation systems now deployed”

          Why yes, yes they are 4G.

          No need to argue about it or complain about it. It is what it is. IMT-Advanced will likely go on to be called something completely *other* than 4G at this point…

          • nightscout13

            3.5G would have been a better designation, no argument.

        • RW-1

          Yes, and just wait until the tiered suckers then find out that their calls now count against their data plans …

          • nightscout13

            Yes. You just made me think of something. Now It makes sense why the carriers would do away with the Unlimited plans, because in the future, if all communications are over LTE, then people with unlimited data would have unlimited minutes….

        • fixxmyhead

          who cares what its called as long as its fast!

        • Droidzilla

          I couldn’t care less as long as the data is fast. In many areas, HSPA+ gets the same data rates as LTE. Neither meet the initial specs for 4G, so why bicker about it?

          • nightscout13

            Screenshot pic, or it didn’t happen.

          • Droidzilla
          • nightscout13

            Here’s a photo of my Verizon speeds 1 month ago. The link you sent me, does not show that T-Mobile speeds are faster. They are slower on average.

          • Droidzilla

            I guess you’re not in one of those 11 cities, then. What’s your point? I get faster Verizon LTE speeds in my area than T-Mobile HSPA+ 42 speeds, too. That doesn’t mean everyone has the same experience. You do realise that there’s a big, bold world out there beyond just you, right?

          • nightscout13

            I know that, no reason to get cynical. You made a statement that you get faster speeds than Verizon, so I asked for proof, and presented my speeds.

          • Droidzilla

            My statement was, “In many areas, HSPA+ gets the same data rates as LTE.” How does showing your individual speeds in any way challenge that assertion?

          • nightscout13

            To see real world speeds. DUH. But, at this point it’s irrelevant.

      • summit1986

        That’s why it’s called LTE… they’ll slowly roll over their network to full 4G LTE as the technology and coverage evolves.