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And that HTC Announcement for Tomorrow, More than Likely Their Acquisition of Beats by Dre (Updated)

HTC is expected to announce something fairly big tomorrow, but up until the last hour or so, no one had a clue as to what it could be and was simply guessing.  Well, according to a couple of reports now, they could reveal their new acquisition/partnership with Beats Electronics – a company many of you know as Beats by Dre.  There is no telling how they plan to incorporate their reported 51% share into their phones, however, most of us would assume their products will either be branded as “Beats Equipped” or come with a set of headphones.

We tweeted the rumor an hour or so ago and have seen some pretty mixed reactions from readers.  All I can say, is that this type of acquisition/partnership has the potential to make HTC phones sell at an even greater pace and quickly bring them into the public eye.  Whether you think Beats by Dre headphones sound good or not, the fact that the brand is so recognizable these days with the youth is what makes this a big deal.

Update:  The Beats crew just made it official on their Tumblr….

Dear Beats Army:

Today marks an incredible day for sound and Beats by Dr. Dre.  We are announcing a partnership with HTC, one of the world’s leading wireless manufacturers. With this announcement, our two brands are coming together to redefine the smart phone category and redefine the way that sound is heard.

Over the past year, Beats by Dr. Dre has continued to evolve from a headphone company to a  cultural movement that is redefining the way sound is heard. We have strived to take studio-quality music into the hands of you, our consumers, across the globe.  This partnership with HTC represents the next phase of our vision, placing the utmost importance on giving smart phone fans the opportunity to hear the highest-quality of sound possible.  The Beats team, still led by Dr Dre and Jimmy Iovine, will continue to manage Beats autonomously.

There will be a lot more exciting news to come and we will continue to keep you on top of all of the wonderful things happening within the Beats World. This is truly an incredible chapter for Beats and we are proud to have you with us.  Let’s Go!

THE BEATS TEAM

More coverage at CNET and AllThingsD.

Cheers 0mie!

  • Anonymous

    Boring! Let’s hear about something that matters to the high-end mobile phone consumer!

    I really like HTC products, but I’ll be sorely disappointed if this is all the announcement is about!

  • Wordup

    Maybe feature a story about a custom rom or mod instead of posting one about people trying to market headphones.

  • http://pulse.yahoo.com/_S7ZYZUI56J7G64LSVKWSKY7VEI Keith Wood

    I just paid $22.85 for an iPad 2-64GB and my girlfriend loves her Panasonic Lumix GF 1 Camera that we got for $38.76 there arriving tomorrow by UPS. I will never pay such expensive retail prices in stores again. Especially when I also sold a 40 inch LED TV to my boss for $674 which only cost me $62.81 to buy. Here is the website we use to get it all from, CentHub.com

    • http://www.facebook.com/tflournoy95 Thomas Flournoy

      omg i cant believe the crazy deals i can get from that website! oh wait you have to buy each bid? now i see why its a rip off…

  • Anonymous

    Beats headphones are terrible

  • http://www.facebook.com/people/Ab-Gar/538974072 Ab Gar

    OMG OMG OMG 
    “Today marks an incredible day for sound”
    SOUND AS WE KNOW IT WILL NEVER BE THE SAME.. I HOPE EVERYONE IS READY FOR THE REVOLUTION. 

  • Anonymous

    Chronic 2001
    FTW

    • http://thisisjohncoffey.com GRAND MASTER SEN$Ei {{-_-}}™

      Detox FTW…where is it? It’s been 12 years. {{-_-}}

    • http://twitter.com/Rocko9999 Rocko Smith

      It’s from 1992 Moron.

      • http://twitter.com/Skitz_Marz Alex Gandero

        this is wrong. lol

  • Anonymous

    Not saying beats are worth their price, nor are they crap, but getting a pair if headphones with a phone would be cool. Even apples gives a decent pair with their products. Not saying great or anything but these days seems like the box to my 500$ phone is a little empty.

    • http://www.facebook.com/profile.php?id=716789798 Lonnie Kerchief

      I’d rather pay $20 less and they can keep their headphones that they “value” at $100.

  • Anonymous

    Beats, Monster, Bose… Ultra premium price for mid-level quality. Like others have said it’s all marketing. Reminds me of a certain fruit themed company.

  • Wolfspirit68

    Wonderful, let’s just forget about phone dev. and getting the latest Android software pushed out to the phones and worry about sound quality for the speakers.  WHAT THE &*#($ ?

    Really HTC?  Who’s brilliant idea was this brain child.  Talk about a deal breaker, I just might go back to MOTO products.

    • Dsim91

      Yeah go back to MOTO and you will want to cut your wrists

      • http://twitter.com/binglut9 Brian

        really???WOW 

  • http://twitter.com/reggie1225 Reginald Jefferson

    So does this mean HTC phones will have better speakers? Maybe with some boom boom bass?

  • http://www.facebook.com/profile.php?id=10215724 Raj Bhatt

    Underwhelming. Hoping for Vigor news, but I’m guessing that’s the Puccini tablet. Bionic all the way!

  • Anonymous

    bla

  • Anonymous

    #FAIL

    I’d rather an announcement that they are going back to AMOLED displays on their phones. That would be far more exciting. What’s next, a partnership with Lady Gag Gag? Oh wait…. Polaroid already nabbed that skank.

  • Peter Bartholomul

    I hope Dr. Dre is ready to get sued by Apple for some BS. Because we all know it will happen.

    • Calculatorwatch

      I’m pretty sure Apple has a patent on being trendy :-P

      • Peter Bartholomul

        lol

    • Anonymous

      hes next in line to be sued anyhow because he makes music……which apple invented

  • http://twitter.com/tittlemanscrest Stephen Parker

    I’m pretty sure the price of HTC devices will go through the roof because of this marriage. 

    • Anonymous

      Some HP products like the TouchPad feature Beats audio and their prices aren’t any higher due to it. Its more just brand recognition than anything. Don’t expect the latest and greatest audio technology coming to HTC phones, expect maybe a marginal increase in sound quality but huge promotion of the brand and a big marketing campaign.

      • http://twitter.com/binglut9 Brian

        The speakers are not in the touchpad but the technology of how sound is brought to the speaker is beats…

  • Anonymous

    Good luck getting anything farther than ics. That’s if you get ics with motoslur

  • Anonymous

    To all of you people whining about a great new innovation, stop complaining. its not like they took out the camera and added 200 dollars to the phone’s price. this cant impact you negatively so stop your damn whining!

  • Mikedeamicis

    the htc reps posting need to take a lesson ion pr, their attitude just made me reconsider the bionic over the vigor. 

  • Mikedeamicis

    the htc reps posting need to take a lesson ion pr, their attitude just made me reconsider the bionic over the vigor. 

  • jimbob

    Darkie trash.

  • http://twitter.com/KansasJayhawker Jonathan Reid

    “Beats by Dr. Dre has continued to evolve from a headphone company to a  cultural movement” Stopped reading after that point. Cultural Movement? lame. They are headphones.

  • Anonymous

    Beats are just marketing garbage to get all the urban hip hop “cool” kids to buy them.

    Whenever I see someone on campus walking around wearing Beats I roll my eyes and laugh.Have any of you even touched them? Cheap plastic, flimsy frame, and mediocre audio quality with abnormal bass that captures poor highs.

    Sometimes I think today’s new “hip” brands there’s more marketing than actual quality.

    If you want to talk about real audio quality, then there’s Bose, etc. If HTC partnered with BOSE then I’d understand, but Beats? LOL.

    • jimbob

      I hate to break it to you, but Bose is s*hit, too.  I wouldn’t pay a dime for either brands. 

      • Anonymous

        would you rather pay 200 dollars for a phone with some shitty chinese speakers or 200 for a phone with medium quality speakers and headphone jack. just be happy about what happened. this cannot affect you negatively so just STFU

      • Anonymous

        would you rather pay 200 dollars for a phone with some shitty chinese speakers or 200 for a phone with medium quality speakers and headphone jack. just be happy about what happened. this cannot affect you negatively so just STFU

        • jimbob

          If you think they will actually improve anything with this partnership, you’ve got another thing coming.  All it will do is put a damn Beats sticker on their phones and have various Beats sold at the phone retail stores.  I guarantee there will be no improves speakers or audio processor in the phones themselves.

          • waiting

            not to mention more bloatware to play these illustrious “beats”

            although i can guess it will add some extra ringtones

    • http://twitter.com/il_Sole_Leone Stephen Box

      disagree entirely.  I guess it boils down to what you listen to and what you expect but I love my tours and I’ve never had a problem with them.  I used to have a pair of Bose and they were absolute crap especially if you played anything with bass in it.

    • http://www.facebook.com/michaeljmcgrath Michael McGrath

      you’re suffering from the same marketing hype that you’re attacking…

      mad props to bose for being legit in that department (marketing, not quality)

    • Ryan C

      I bet dr. dre doesnt even use beats headphones they’re so bad..

  • Mikedeamicis

    how ironic is this, i remember seeing the first hp commercial for their beats audio laptop with dre in the lab surrounded by hot chich and that red eyed cyborg robot machine. i thought i was watching a droid commercial till i did a double take at the end and then i cursed hp for ripping of the droid brand advertising theme.

  • Anonymous

    rofl big deal… now if westone teams up with moto I will applaud

  • John

    Major news my ass

  • http://www.facebook.com/michaeljmcgrath Michael McGrath

    Thinking Beats by Dre are good headphones……

    is like thinking a Chrysler 300 is a Bentley…

    • Mikedeamicis

      bwahahahaha

    • Anonymous

      That’s actually a funny comment because now you can get a Chrysler 300 with Beats audio.

      • http://www.facebook.com/michaeljmcgrath Michael McGrath

        id take a 2007 audi a8L/s8 with a b&o system over a brand new chrysler 300…

        and ha, didn’t know about the 300/beats thing.

        • Rizzidy

          cookie?

          • http://www.facebook.com/michaeljmcgrath Michael McGrath

            paleo cookie?

          • Peter Bartholomul

            oreo cookie?

          • Anonymous

            I paid $21.87 for an iPad 2 32-GB and my girlfriend loves her Panasonic

            Lumix GF 1 Camera that we got for $ 38.76 there arriving tomorrow by UPS.

            I will never pay such expensive retail prices in stores again. Especially

            when I also sold a 40 inch LED TV to my boss for $ 657 which only cost me

            $ 62.81 to buy. Here is the website we use to get it al from,

            http://EgoWin.com

        • http://twitter.com/sethoscope1 seth merritt

          You would take a $100K german engineered car over a $40K one? Out of the box thinking right there.

    • cookiees

      Agreed, beats are some of the worst headphones I’ve heard on the market. Especially for the price tag. Go for a pair of M-Audio IE-30′s with a droid branded phone, perfect.

      • http://www.facebook.com/michaeljmcgrath Michael McGrath

        im more of an over the ear cans man, primo…

    • http://profiles.google.com/kselby7 Kyle Selby

      Your paying for the name, not the actual quality of the product. Like buying Lacoste or Rolex. People buy them so they can wear them around their neck all of the time without ever actually using them because they think that they look cool with them.

      • http://www.facebook.com/michaeljmcgrath Michael McGrath

        i can think of very few watches that are more versatile than an old school submariner…

      • Anonymous

        difference is rolex actually is a flashy, well made over priced product… Beats is just a flashy product…

  • http://twitter.com/binglut9 Brian

    I think it would of been a better announcement if they announced beats and then a new phone that it would be featured in (vigor)…that would be better

  • Interstellarmind

    good move for htc.

    still hoping he’ll mention vigor

  • Anonymous

    I could care less about these headphones but if HTC wants to give me a pair for my already purchased Thunderbolt I’m not going to complain

  • http://www.facebook.com/omgitzjose Jose Guitian Cicero

    wonder how this will affects HP

  • Anonymous

    Beats headphones are decent, but the Beats speakers in HP laptops suck. I hope new phones come with headphones and not beats speakers

    • htc rep

      AIMAN MAN TO THAT!

  • Mikes

    If you want some decent headphones, get some Grados, and pay for sound instead of marketing.

    • Jak_341

      ^ This. I’m more of a Seinheiser guy myself though.

      • http://www.facebook.com/michaeljmcgrath Michael McGrath

        had the hd595s, swapped em for the hd380s… what you rockin?

        • Jak_341

          I got the 555′s as a gift. I was going to do the mod, but I am pretty content with stock.

      • http://steamcommunity.com/id/cypherx82 cypherx82

        I’ve got HD280 Pro’s and am thinking of some HD555′s (modded to 595′s) for my new gaming rig.

        • Anonymous

          Im pretty into tech stuff but i had no idea theres a community for headphone modding!!

          • http://steamcommunity.com/id/cypherx82 cypherx82

            It’s hardly a mod. All the 555s are are 595s with some foam to dampen the sound. Cheaper for them to make them that way.

          • http://profiles.google.com/kselby7 Kyle Selby

            I’ve got the 595′s and they are amazing. So much better than the beats and cheaper. Definitely a good buy, I highly recommend them.

    • Anonymous

      I love my SR80s.

  • Eric

    who the f cares.

    • htc rep

      If you don’t care than STFU and don’t comment

      • GotSka81

        I think his point is that this was supposed to be a BIG announcement by HTC…and it’s a massive letdown.

        • http://profiles.google.com/kselby7 Kyle Selby

          Not for their shareholders!

          • Ozzzy3z

            Really?

  • Anonymous

    Sounds like Dave Mustaine when he talks to the Megadeth fan club members. “Dear Droogies”

  • http://www.facebook.com/profile.php?id=1332240301 Dan Graziano

    I thought HP had some sort of Beats stock or partnership. Doesn’t the TouchPad and most HP laptops come with Beats Audio, or is that something else?

    • http://twitter.com/binglut9 Brian

      Yea its in the touch pad

  • Anthonymcneil85

    Damn, some people just can’t be pleased. It’s a great acquisition. Keep it up HTC.

  • Greg

    I swear if they come out with Headphones for their HTC devices [HTC Thunderbolt 2?] I’d be the happiest man alive

  • Greg

    I swear if they come out with Headphones for their HTC devices [HTC Thunderbolt 2?] I’d be the happiest man alive

  • Anonymous

    Damn.  Was hoping it would be Vigor related.

    • Mikedeamicis

      yea, it was the first thing on my mind when i saw the headline. gime official specs and release date now. 

  • Anonymous

    Beats or simply put BS…. heard it on HP crapware… not impressed!
    The commercial(s) … just stupid as can be…   http://youtu.be/iNWvchRM0q0

    I have nothing against Dre or the music…

    • http://twitter.com/il_Sole_Leone Stephen Box

      “heard it on HP crapware” that’s the problem right there

  • http://twitter.com/binglut9 Brian

    HTC your on my shit list now

  • Anonymous

    Decent cans, but MASSIVELY overpriced.

  • vernon

    BOSE ftw!

    • http://twitter.com/binglut9 Brian

      Truffle shuffle!!!!

    • http://www.facebook.com/michaeljmcgrath Michael McGrath

      no…. sennheiser, audio technica, grado, etc…

    • http://twitter.com/samari711 samari711

      only if you enjoy paying more for a brand name than for quality

    • Anonymous

      …..seriously??

  • http://twitter.com/hijackerjack Rohil

    HTC next phone will probably be called the HTC Gaga. Running Android 1.6 with a 300 Mhz processor because that’s the only speed that dumbass’s mind can comprehend.

  • Chrisi

    Is it just me…..or why is this considered worthy of a press announcement? HTC seems like they want to copy Apple a bit and have some big shindig for every company decision they make public. If HTC buys out Beats by Dre, it’s because the audio company didn’t do very well……it’s almost worthy of NOT making that announcement public. Seems kinda silly, I don’t know….

    • Anonymous

      They need to put themselves officially on the map and in the public eye, and this is a great way to do it.

  • http://www.facebook.com/profile.php?id=100000080343537 Dylan Hageman

    I recently took a trip to China and bought ten beats by dre studio head phones. They retail for $350 each. I got ten of them for $300 (around 2,000RMB) and they sound and look better the the real things. Suck on that HTC. $

  • Ssjnimma
  • http://www.facebook.com/people/Michael-Forte/542650247 Michael Forte

    Well if new HTC devices included Beats headphones FREE of charge with the phone that’d definitely be a win. I doubt that would happen though.

  • Murphy

    Really… color me underwhelmed.

    • DBK

      Underwhelmed, overwhelmed…..why can’t anybody just be whelmed?  :)

  • Hcoboy1987

    Big Disappointment.  I was hoping on a new phone.  I’ll take a set of Beats headphones with my new HTC device as long as I don’t have to pay extra just b/c they decided to include Beats with it.  Otherwise GTFO