To kick off the week with a Monday announcement, a Monday that just so happened to be a pretty major holiday here in the US and is not exactly a great day to announce anything that might be headed this way, OnePlus unveiled a program for the upcoming OnePlus 3 that could land you one ahead of time, for review. The program is called “The Lab,” and it works as a “peer review” program that involves 30 of OnePlus’ biggest fans reviewing the OnePlus 3 to deliver a “comprehensive community review.”
How do you get signed up? Well, you get to apply, not just sign-up. OnePlus wants anyone who is a fan of OnePlus to apply and sell themselves on why they would be the perfect candidate for early review. You have 500 words to do so, but if you have reviewed other products in the past, linking to those reviews could and probably will be beneficial.
OnePlus says they are doing this because the community built OnePlus and they want to give back and blah blah. It’s the same story all small companies pitch to their biggest fans, which is fine. I’m just not sure I fully understand the point of a “comprehensive community review” from the biggest OnePlus fans, a group that isn’t exactly going to go into a review unbiased and open to criticizing the product in front of them from the company they already love. But hey, marketing!
As of right now, over 8,500 people are on the list and OnePlus plans to choose 30.
If you are interested in pitching your services to OnePlus for a chance to review the OnePlus 3 early, head over to The Lab here.






To be put at the top of the list…
1) send nude pics of yourself, if female, or of any random female holding a One + device.
2) send video of you smashing the hell out of any competitors device, all while chanting a devotion to One +.
3) wait for an invite to be chosen to receive a raffle ticket, which if you are picked, will give you a chance to compete in a death match for the honor to possibly be invited to join a lottery to win a preview copy of the device.
Well at least it isn’t naked pictures of your sister. This company bites.
Want to review our phone? Sure! Just apply with a system that is bound to be fraught with issues, and don’t worry, we won’t screw this up like we have EVERYTHING ELSE EVER. Oh, and we’re probably going to ask you to pay full price for your review units as well.
Wow. Just wow. Invite system renamed to get you to bite again
This is no different than the Doritos commercials at Superbowl. Exploiting fandom…. pass…
At least those are entertaining
I’m so sick of their invite-only bullsh*t!
What is this, homework? Pass.
Was going to try it but I gave up on typing 500 words lol