It’s just new and works nice. They rotate and disappear when needed. did you see the video of the DNA when they turned it sideways? There were the hard button sidways and lite up. Old Tech. I want new tech. Every phone seems to be missing something I want. I don’t know why one company can’t just make one with ALL the bells and whistles. I’m willing to pay for it, just make it. And I know other are like me. Yes we’re the minority but that doesn’t stop other companies from making things with everything new added. Look at cars. Even cheap models have option packages for bluetooth and even wifi now and Aux plugs and jacks. I remember when I couldn’t plug my phone into my cars radio. Now i can no matter what car I buy. So with all that said, it’s just the latest and greatest and why don’t these companies use them. There is no down side to them yet hard keys do have a down side (even if it’s not that big of a deal).

P.S. the few people that still are stuck with hard keys and say “they take up screen space” don’t know what their talking about. You can’t even tell and the benefits far out weight the minute screen space they take up (especially on todays huge screens).
Or i guess I could say “just because”…..haha