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Apple’s Comparison of the iPad Mini to the Nexus 7, What a Joke.

If you joined us during our live chat of the Apple iPad mini event, then you probably saw the point of the presentation where Phil Schiller compared the new smaller iPad to Google’s Nexus 7. He went through slide after slide, clever quote after clever quote, to trash the Nexus 7 in as many ways as possible, all while touting the new iPad as a far superior product. The thing is, at $329 and with a bigger display, the comparison doesn’t make any sense. We have seen Apple play their childish comparison game with fake stats and their own made-up buzzwords numerous times in the past, but this has got to be the worst one yet. 


The new iPad mini has a 7.9″ display and the Nexus 7 has a 7″ display. Schiller and the Apple PR team decided that the best way to say that the new iPad mini is better, is because it has a bigger display. As if the average, everyday human being, couldn’t figure out that 7.9 is a bigger number than 7. Yep, we’re getting scientific up in here. But beyond just pointing out size, in came the stats of more square inches of display, a higher percentage of viewing space and web browsing enjoyment, and on and on. Again, yeah, that makes perfect sense. IT’S A BIGGER DISPLAY. Of course all of those numbers are going to be bigger.

What Phil skipped quickly over, was the fact that the display on the iPad mini is only at a 2002-ish 1024×768 resolution, while the Nexus 7 has a 1280×800 HD resolution. In other words, the Nexus 7’s is better for viewing almost anything, especially videos. No retina here on the iPad mini. Actually, it’s about as far from being retina as you can get and is almost laughable in today’s tech industry.


He also went through a number of slides that included cherry-picked apps that have been optimized for iOS tablets, yet haven’t been for Android tablets. Look, we get the tablet app argument, but the cherry-picking is beyond over the top. Where was the YouTube slide? Better yet, how does Google Maps look on iOS? Or Gmail? Oh, wait. We can do this all day long.


The most ridiculous portion of the entire thing, that helped turn it in the most ridiculous comparison ever, came at the very end of the iPad mini segment when Schiller talked price points. At first, we were on the edge of our seats, wondering how on Earth they managed to make such a product and keep the price at the same price as the Nexus 7, which is sold with 16GB of storage for $249. Except the iPad mini isn’t priced at $249. Nope, it starts at $329 for WiFi and 16GB of internal storage. So essentially, the comparison was of two products in completely different categories, yet Apple made it sound like they were brothers.

Apple seriously just compared a product that costs almost a $100 more, essentially targeting it at another target audience and into a separate price point. Indeed they did. That’s how Apple works, folks. Apples to oranges, reinvented.

Steve Jobs

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A great day for this video, as well. “7-inch tablets are going to be DOA, dead on arrival.” – Steve Jobs

Oh, we should also point out that a 32GB Nexus 7 is on the way and will be priced at $249.

Update:  We tossed together a spec comparison chart here.

Meh. Can’t wait until next Monday.

  • vips

    Surely you never used an ipad in your life. Ohh yeah…you love plastic we know 😛

  • bsukenyan

    “The proof of this will be in our competitor’s prices, which will likely offer less for more.” Yep, that’s how I see the comparison of the iPad mini and the Nexus 7. Apple offers less for more.

  • Apple is failing at its own game. I knew the company would sky rocket down after Steve died and it starting to look that way. I used to like apple than the CEO got replaced and now this, horrid ( using a nexus 7 and loving it)

  • xpyroxcorex

    wait……………………………………………………………………………………………………………………………………………………apple is going with the my screen is bigger so its better????? but….. thats only with tablets right? cause 3.5″ is perfect…. until now, 4″ is perfect nothing else only 3.5″,4″ and 9.7″ oh oh oh and now 7.9″. they reversed it so its still technically perfect… -.-

  • Except they didnt abandon the customer, and created multiple sized screens, and that the manufactures actually did compete in price, and apps, and while the first crop was crap, the next versions of 7″ tablets rocked! Thanks Steve Jobs for getting it wrong.

  • Martin Nilsson

    Will tablet apps work then? iPhone 5 had the letter boxing issue due to non-scalable apps. But I guess they can scale down then at least. Since no sites have mentioned anything about it.

  • Kamimon72

    I couldn’t read all the comments to see if anyone else has mentioned this but I think google and asus must sue apple for every thing! ipad mini looks a lot like nexus7(i personally think nexus 7 looks so much better). and another thing that was not mentioned in the article is that nexus7 has a 1.3Ghz quad-core while ipad mini has a 1Ghz dual-core cpu.

  • roiji

    7.9″ is almost 8″ so maybe they pushed through with it because it’s almost an 8″, not exactly a 7″ Apple’s PR is amazing. astounding. creative, reinventive. <_<

  • bogy25

    I wish the rest of the world knew what we all know about apple

  • mikeszekely

    If I wanted a bigger tablet than the 7″ Nexus, I’d go with the regular iPad or a 10″ Android tablet. The extra size on the iPad mini just sticks it in the awkward limbo between “I’ll use it to read books” and “I’ll use it to view magazines.”

    Combine that with the crappy resolution and the fact that it costs nearly $100 for half the storage of the any-day-now 32GB Nexus 7, and the iPad mini starts looking like all kinds of fail.

    Speaking of fail, iPad 4 six months after the iPad 3… seriously?!

  • jaxxmjd

    The mini will simply cannibalize potential iPad sales. Since the profit margins for the mini are lower, Apple is effectively reducing their profits. Hence why Jobs refused to allow a mini iPad.

    My put options have been doing well recently and I think they’ll be ripe following the quarterly earnings statement.

  • James Merrill

    I want the Nexus 10, screw all this mini tablet s**t.

  • i could do without the dude coughing every minute in that youtube clip

  • jamaall

    Can the Nexus 7 easily fit in your pocket? Yes.
    Can the iPad “mini” fit in your pocket? No.
    Why call it mini then?

  • master94

    To apple fans 100 dollars difference isnt anything. They buy it just because it has a fruit on it.

  • master94

    “The new iPad mini has a 7.9″ display and the Nexus 7 has a 7″ display. Schiller and the Apple PR team decided that the best way to say that the new iPad mini is better, is because it has a bigger display. As if the average, everyday human being, couldn’t figure out that 7.9 is a bigger number than 7. Yep, we’re getting scientific up in here.” Honestly I dont think Apple users could have put that together without Apple stating it. Remeber these are the people who thought the 4s was the new 5.

  • nightscout13

    Typical iSheep response:

  • SeanBello

    why do I have a feeling that app development is going to fall off like crazy for iOS? up until 2 years ago they only had to develop for one screen size. then came the ipad. now they have a 4″ phone AND a weird size 7.9″ to develop for. part of me thinks people flocked to develop for iOS because it was easier, you only had to develop for one platform. it’s quadrupled in 2 years and most apps weren’t even compatible for the original ipad.

    • TheFirstUniverseKing

      1024 x 768 is the same resolution as the first two iPad’s, so the iPad Mini is sort of excused, but yeah, there are still a bunch of resolutions that iOS developers will have to focus on if they want to target the entire iOS market.

  • angermeans

    I agree with most of your rant, but the display on the Nexus 7 is awful and I am willing to bet my wallet that although the ipad will have a Lower pixel density that it will be a far superior display. So your comparison by saying videos will be better is moot. Yes, apple was childish, but I have seen just as much of this garbage from android too and I’m on this side of the fence.

    My nexus 7 was great for a week but being it is made of cheap materials and has a horrible display it has been sitting there collecting dust even if I love the size of it. Google should have charged a little more for it as I would have happily paid more for a better quality device. Instead the went cheap as it is the only way to compete with the ipad. What does that say about how even google feels about android tablets theses days.

    Not only this but we are still left with the same glaring issues that we have had since the Xoom was launch (awful tablet which I replaced with the prime thinking it would be better I was very wrong) We still are forced to run blown up phone apps on these bigger displays.

    • Joe Frederick

      “but the display on the Nexus 7 is awful”, are you serious??? We have 3 android tablets and one ipad3 in our house and I have put them next to each other and just visually compared different things and I can tell you that the Nexus 7 display is fabulous!

    • Nardo

      The display on the Nexus 7 is awful??? lol Are u sure you weren’t looking at the B&N original Nook display or something of the PanDigital sort of cheap pad??? The … Nexus screen is awful???….that comment made me laugh and made my day. I’m on the side of the fence that maybe you need some glasses.

    • NexusMan

      Sounds like you got a defective item, because the display is fantastic. Instead of letting it sit around and collect dust, you should have been smart and traded it in for a functional one.

  • NexusMan

    AMEN Kellen! All my points exactly!
    The whole comparison that Apple made was a complete joke. The majority of the comparrison spoke of how the ipad mini was bigger than the Nexus 7….DUH! That’s the whole point of the Nexus 7…a SMALLER tablet option. As for the other comparison of cheap plastic vs beautiful ah-lew-min-ah-mum, again, the comparrison is laughable. At Google’s upcomming event, they could easily do their own comparison of the two in the same vain, highlighting everything Apple left out of their comparison….”On Nexus 7 you have a beautifully integrated, powerful maps experience…on that other one, not at all…the Statue of Liberty doesn’t even exist….On Nexus 7, you have a world class Gmail experience…on that other one not so much…On Nexus 7, you have a powerful,Gorgeous, and accurate voice search engine…on that other one not so much….On Nexus 7 you have a powerful quad core chipset and 12 cores for an amazing gaming experience…on that other one you don’t…On Nexus 7 you have this high resloution HD screen with this high ppi….that our competitor just doesn’t match up to….On Nexus 7 you have 32 GBs of storage for LESS than that competitor is charging for 16gb….We guess all that ah-lew-min-eee-mum sure is expensive!” Screw Apple and their ridiculous claims.

  • Cgmartin33

    Let’s dig him up…insert his foot in his mouth…and bury him again. Too soon? 😉

  • WickedToby741

    By Schiller’s argument, every Android phone with a screen bigger than 4″ is better than the iPhone!

  • Paul

    I’m surprised Apple didn’t just go the extra mile and make it an 8.0″ tablet just to make Steve Jobs quote of a 7″ tablet being DOA stand…

  • Paul

    And I’m willing to bet that the 16GB Nexus 7 will soon be $200 which will make the iPad mini even more of a joke!

  • ericsorensen

    Plus, they shrunk the n7 so the case was as tall as the mini, making it appear to have a larger screen. Just like the Samsung S2 comparison in that trial.

  • The writer of this article is wrong on the Display.
    It is possible for a 7″ display to have more square inches than a 7.9″ display.
    Diagonal display size does not tell you anything about square inches as the writer has implied. Anyone that has studied calculus knows this.

    • Stoker

      Thanks for enlightening us Captain Pedantic. I think it’s safe to assume relatively similar aspect ratios for similar tech product displays which does indeed mean that a larger diagonal implies a proportionately larger area screen. No calculus required.

  • Say what you want about the products themselves, but Apple is a jerk of a company compared to Google. In Google’s press conferences they make sure to include Apple products and even show off Google tools being used on Apple hardware. In Apple press conferences, Apple takes every opportunity to rip on Google. There nothing lower than tearing down others to make yourself look good.

    • Superdroid

      “There is nothing more pathetic than tearing down others to make yourself look good.”

      Sort of like the Democrats?

  • Apple had the advantage on this one. All they had to do is make a better product then the tablet sitting in front of them. (nexus 7) Still screwed it up.

  • Bill Dawson

    iSheep here. The truth is that Apple is not competing on price. They never do. Their devices are more expensive in nearly every category. In the same way that BMWs are more expensive than KIAs. They’ve introduced a mid-size device for people who might prefer an Apple product compatible with iTunes and iOS apps. Baa. Baa. Baa.

    • Joe Frederick

      Good point from an honest iSheep 🙂

  • dhirensavalia

    I must admit that I like the black slate coloring for the back of the iPad Mini and iPhone 5. But weren’t a lot of those slate backs cracked/scratched on arrival for the iPhone 5?

  • Chris

    Pfft, shows what you know, 7″ tablets are D.O.A., but 7.8″ tablets are the second freakin’ coming!! One might think that that’s… like…. .8% more, but, it’s not. It’s more. There’s math to prove it.

    • if you take that 8% and cut it in half down the middle, your nexus 7 will fart a unicorn.

      • Abgar Musayelyan

        Nexus devices have been farting awesome unicorns for some time now.
        all thanks to the some amazing devs at AKOP.
        next time, do some fact checking 🙂

  • adb.push.Freedom

    Hopefully the iPad mini comes with sand paper

  • I think the real problem with today’s announcement is that they are releasing the iPad 4 with bumped up specs a mere months after releasing the “New iPad.” Those people that shelled out $599 and up for that thing are pissed.

  • My Galaxy Nexus has more pixels.

  • Trueblue711

    The iPad Mini, like the iPhone 5, is a nice device, but it’s just playing catch-up to Android devices. However, with that resolution, it will probably feel inferior. I can’t believe they put that low of a resolution on it. It reeks of intentional planned obsolesce so the iPad Mini 2 can have “its highest resolution yet!”

  • ddevito
  • Stub2

    Apple spent so much time on stage explaining how important it was to make the iPad mini wider than the Nexus 7 to get in full width viewing of web sites, by the same logic, are they also willing to admit that they made a major design mistake by not making the iPhone 5 wider rather than just stretching it taller retaining the old iPhone 4’s width?

  • So couldn’t you make the bigger display argument for almost any Android phone vs the iPhone 5. Some1 should edit Schiller’s display comparison but sub in GS3 vs iPhone5.

  • I love my Nexus 7, but in all honesty a lot of apps on the Nexus 7 are big phone apps. Twitter, Facebook, Yelp, etc. don’t look great on the Nexus 7. Yes, the apps made by Google and core Android apps work great on the N7, but the focus was on 3rd party tablet apps where Android is far, far behind. A lot of you guys are acting like the “iSheep” you complain about when you try to diminish the flaws in the Android ecosystem. The tablet app experience on Android sucks balls compared to the iPad. I have both so I see the difference everyday. I love Android, put it’s far from perfect especially in the tablet space.

    • Justin Swanson

      I don’t use Twitter, Facebook or Yelp so I can’t speak to those. I agree that the Google apps are wonderful. However I also can’t think of any apps that I am currently using (with the exception of ThemeZipper) that isn’t optimized.

      I don’t like iSheep comments, most of the time, but it feels like to me that this iPad Mini is well behind power curve, in specs and prices. I feel that the N7 is the best 7″ tablet on the market and the Asus Transformer series are the best in the 10″ line (due to dock)

    • Excellent point about the Android tablet experience. Complaining about Apple’s [predictable] hyperbole isn’t going to change that. What bothers me is that Google doesn’t have control over the apps mentioned in the demo. The decision to optimize those named apps for Android is up to the developers. Twitter and Facebook, for example, have clearly been dragging their feet to make the Android tablet apps comparable to the offerings for iPad. So, to me, it was a bit disingenuous to bang on the Nexus 7 for developer foot dragging. I suspect that the Nexus 7 and Kindle Fire HD will help change this disparity.

  • David

    Droid life com off to shrill again in this post. Too much of an axe to grind.

    Rather than give news, it’s a call to arms, a rage and hatred, and maybe fright? Overall makes the story sound like an elementary school kid having a tantrum.

    Stick to the news and cut down the shrill commentary.

    • I think you mean “shill” there, hoss.

      • TheVoiceOfReason

        Now now, he’s just having a hissyfit. It’s hard to type in that condition.

    • Have you read Cult of Mac lately? I wouldn’t expect a site dedicated to Android devices to take [some] hyperbolic statements by Apple lying down.

  • dave


  • without Steve. Apple is nothing…..

  • Luxferro

    Don’t forget you probably need to spend $50 for their new connector to connect it to a pc.

    • Daistaar

      It comes with one, as does the iPhone 5. You need an adapter to use the old Synce cable, but I see what you did there…

  • DanWazz

    Wonder why they chose the Nexus 7 instead of one of the Kindle devices? Google is their biggest competitor OS-wise, but I’d figure the Kindle is the main competition in the 7″ tablet game.

  • Greyhame

    Wow, that video is, in the words of Tim-o-tato, reDONKulous.. You’re welcome apple, for Google/Amazon showing you the way.

  • brando56894

    I wonder how many Apple fanboys are going to go out and buy this even though they already have an iMac(book), iPhone/iPod, and the iPad 2 or 3.

  • steve30x

    Did i just hear a iphone notification go off in the middle of this video..(shudders)..

  • Justin W

    Fantastic rant, Kellex, and based on the chat that CNet had, a LOT of them agreed with your thoughts. The CNet reporter even agreed. I completely disagree with how Apple portrayed the N7 because they didn’t compare the price or the actual display’s quality. Instead they did just go over why a bigger display is better. Well, in my mind, if I wanted a bigger display, I wouldn’t buy a 7 or 8 inch tablet.. I’d buy a full 10-11 inch tablet.

  • DatterBoy

    Much as I hate to say it, Apple has the momentum and user base no matter what you think of their psychology. This will outsell the Nexus Tablets and I would love to be wrong on it.

  • fiveHellions

    Extremely funny that when an apple device has a smaller screen its because they did lots of research and found the perfect size and that anything bigger is too big and their smaller screen is superior. But when their screen is bigger, ohh wow bigger is better and you can get get alot more enjoyment out of that extra screen space.

    I also love this comment … We’re looking at some webpages now to see what that means. “You can see a huge difference” when surfing the web, says Phil, 49% more content since there are no on-screen controls. But if you look at the picture of the webpage pulled up on both devices it shows the exact same content. Only a bit smaller on the N7. Every picture and line of text are on both web browsers. How is that 49% more content?


    • I was thinking the same thing

    • Tweekex

      He was referring to landscape mode.

    • Also with the higher pixel density on the N7 you could probably still read it too.

    • puggsly

      Larger screens are better if the physical device stays smaller. The Galaxy S3 is physically much larger (harder to use one handed). The iPad mini both has a physically larger screen and at the same time is physically smaller and lighter. So duh it is not hard to see why that would be better.