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Motorola Considering its Own Smartphone OS, Android “Shooting itself in the foot”?

This is one of those “You’ve got to be kidding me!” kinds of stories.  Motorola, according to a couple of sources close to the matter, has been hiring mobile and web engineers from companies like Apple and Adobe like crazy because it has plans to create its own mobile operating system for smartphones.  Uh oh.  When asked to comment on these reports, a spokesperson had this to say:  ”Motorola Mobility is committed to Android as an operating system.”  Not exactly a denial, right?

One of the sources close to the matter brought up Android as one of the reasons for Moto to consider its own mobile OS, stating that “Android is shooting itself in the foot.”  How exactly are they doing that, you ask?  According to this “source”, fragmentation, product differentiation, and issues related to Google’s support for its partners are the concern.  Really?

Let me just throw an idea out there if fragmentation and product differentiation are a concern:  stop putting a garbage skin over top of a product that doesn’t need it.  If you are having trouble updating fast enough, maybe it’s time to stop throwing in bloatware, skins, and worrying about locking down phones and instead offer up what Google is giving devices like the Nexus S; it sure seems to get updates on a regular basis.  And how about showing some love to the mobile OS that brought you back from the dead?  (/end rant.)

I should also point out that this is just a rumor and should not be taken as fact.  They could be considering an OS, but we should at least attempt to be a little fair until there is concrete evidence to support these semi-anonymous claims.

So what do you guys think?  Dumbest move in history?  BlurOS is #winning?

Via:  Information Week

Cheers Rob!

  • Anonymous

    …. Yep, my next phone is gonna be an Xperia Play.

    I’ve been loyal to moto for a while now, but this is just damned moronic.

  • http://twitter.com/d1m1m1 David M

    I’d say Motorola is the one who’s shooting them selfs in their own foot by applying horrible skins and apps to Android!

  • Anonymous

    good rant

    on the flipside

    I am a OG Droid -> Droid X -> Thunderbolt user now.. yay to that

    sense is the best ROM you can have, just like I expected

  • Earl painter

    If I had wanted a phone with it’s own exclusive os I would have went with at&t and bought one of those crapple phones

  • Anonymous
  • Misphit917

    I second that notion……you can make your own os then I’ll stop buying your product I don’t need an over sized black berry
    That moto blur crap was killing my droid x. Peace

  • http://profiles.yahoo.com/u/PP2KC2NKYXJ5AUNAJWRZTBRPUA Matty G

    With all the crap they get about Blur, I can’t believe they really want to make this leap. That’s like me failing biology and saying “I think I want to be a doctor.” Besides that, more people buy Motorola because of the android system than because it says Motorola on it.

  • Anonymous

    … best phones for now, but such dicks … funny

  • MK17

    Check out this business model.

    There is this thing called rooting

    Moto:
    Step 1: Make your own custom ROM from Android INSTEAD of trying to mask it. That way it can be much more efficiently coded instead of an overlay.

    Step 2: Keep your phone OPEN. If the biggest majority of your people DO NOT root then this shouldn’t be a problem. For goodness sakes, just make it a little complicated to scare off people, but make it available.

    I don’t understand, if CM can run nightlies I figure moto could push out another custom ROM when android is upgraded in a somewhat timely fashion.

  • Tigron 42

    Hopefully they do that!

  • Honeycomb_FTW

    After reading some other articles my guess is, Motorola is acquiring talent to flush out “webtop” for Android. That will help them differentiate and make devices that can power many peripherals that they can add to their catalog.

  • http://ryanscottmiller.com Ryan

    If true, dumbest move ever…are we that far removed from Nokia going Windows?
    If false, thumbs up for the rant alone!

  • EC8CH

    This article is proof that there is still room for Moto to shove their heads further up their asses.

  • Bprokosz

    As long as Motoblur is gone i really don’t care….so many people I know that have Motorola Droids get LiveHome as their main theme to make things easier to navigate and look as close to HTCSense as posible. Android has limits and while their new devices only get better I’d love to see decent competition from Motorola to force Android to come out with even better equipment….heck, why not go retro 90′s and call it Motorola RazorOS?

  • Anonymous

    wow, moto started off with a bang with the og droid…then fizzed with motoblur, then with locked bootloaders, and now this BS is making me start to dislike them…very…very much.

  • http://twitter.com/binglut9 Brian

    This is all vapor really you think there not all in with android com on open your eyes that’s their money maker

    Must be a slow newsday

    • Tesseract 3

      Punctuation?

  • Stephenf

    is there anyone that actually likes motoblur? I couldn’t stand it and rooted my droid x…. a lot faster now w/o the bloat.

  • Anonymous

    would be the 2nd biggest mistake in American history next to having George W. Bush in presidency (shuda gave Bill another term). Android OS owns, blur is like the 2nd most hated OS in the history of OS or should i say want to be OS next to i*hone. like Keys said why try to perfect or add on to perfection. we want updates we want them down, we want fast phones we want them now, we want OPEN SOURCE PHONES we want them NOW!!! that is all.

  • Anonymous

    I do love my D2G but I love Android a lot more. If Moto makes a move like that, “GOODBYE MOTO, HELLO HTC”

  • http://twitter.com/hpizzy Hiral Patel

    This has to be a rumor There is no analyst in the world that would recommend this to CEO Jha. Creating another mobile OS in the current smartphone market is Failure – Example PalmOS, Windows 7 Mobile

    iOS, Android, OS5, Symbian will be the major contenders and will be for a long time – Any new OS would require incredible new innovations to compete. This innovation and development would also have to be done in a very short time frame in order to capture market segments from the power players…..almost impossible at this point.

    The hiring could simply be Moto is filled with hardware thugs vs. creative software devs. Well ask a hardware guy to be creative and you will get a box (Blur). Ask a software dev. to be creative and you get (Apex, Sense, Liberty, Captivate).

    Moto is too invested into the Android Platform with both Mobile Devices and also Tablet.

    Device Manufactures all want their own skins, layouts, launchers what ever you want to call them, Ideally as a device manufacture your not only selling a device for the present but trying to capture future upgrades or loyalty. Apple owners are a great example of this from iPhone, iPad or Mac books.

  • Anonymous

    “You dance with the one who brought ya.” Google’s OS literally saved them from bankruptcy. Happy I have my Thunderbolt.

  • Octotron

    Blur is crap. There is a reason I bought a Thunderbolt instead of waiting for a Bionic. I think most would agree.

    • http://twitter.com/binglut9 Brian

      The thunderbolt is crap I can list all the reasons too if you want

      • http://twitter.com/bd7349 Brendon D

        Please list them. I’m not planning on getting one, but would still like to see your views.

  • John

    hell yes kellex. agree!

  • Anonymous

    No. Just no. I like android. Motorola can do what they want but I’ll go where the android is.. it works and works well. As far as fragmentation, who says a phone OS has to be identical to a tablet OS? Can’t we just say Android-phone and android-tablet and go from there? They can have common roots but different objectives.. to shoehorn one operating system for two completely different products is Apple’s model… doesn’t mean that all OS companies have to follow that.

  • Dx4life

    Wow, that is a whope lot of stupid to come out of a company ( if the rumor is true). I love my droid x but the biggest reason for my love is google. If Motorola stops making android devices i’ll jump ship to htc or samsung (like the most other people).

  • http://winklerjr.carbonmade.com/ Wayne W.

    “Let me just throw an idea out there if fragmentation and product differentiation are a concern: stop putting a garbage skin over top of a product that doesn’t need it. If you are having trouble updating fast enough, maybe it’s time to stop throwing in bloatware, skins, and worrying about locking down phones and instead offer up what Google is giving devices like the Nexus S; it sure seems to get updates on a regular basis. And how about showing some love to the mobile OS that brought you back from the dead? (/end rant.)”

    Couldn’t have said it better.

    Fragmentation exists for two reasons:

    1.) Hardware, we can’t get around this. It evolves and so the software needs to evolve.

    2.) Manufacturers a.k.a “Bloatware, Skins, etc.” for some reason they think consumers “WANT” this.

    Androids greatest asset is also it’s greatest enemy, being open source and an open O/S.

  • Poker_vol

    Part of me wonders if they are pi$$ed at Google because they launched a tablet touting flash and SD card slot, but neither were available at launch due to software issues? Just a thought because I agree with all the other posts that this is suicide.

  • Anonymous

    I’ve come to the conclusion that Moto has some of the best engineers in the industry while brainless dolts are running the company.

    • Sputnick

      You hit the nail on the head.

  • http://winklerjr.carbonmade.com/ Wayne W.

    “Let me just throw an idea out there if fragmentation and product differentiation are a concern: stop putting a garbage skin over top of a product that doesn’t need it. If you are having trouble updating fast enough, maybe it’s time to stop throwing in bloatware, skins, and worrying about locking down phones and instead offer up what Google is giving devices like the Nexus S; it sure seems to get updates on a regular basis. And how about showing some love to the mobile OS that brought you back from the dead? (/end rant.)”

    Could of said it better myself, fragmentation exists solely because of two factors.

    Hardware – which you can’t help.

    Manufacturer influence a.k.a “Skins, bloatware, etc.” – This they can help, but for some reason they think people “WANT” this.

  • http://twitter.com/jkloska JFK

    The UI Skins are garbage. I upgraded to the Thunderbolt, love the phone, the speed, storage, etc . . . But I miss my Droid, no skin, pure Android. I don’t know when these phone companies will realize that Blur sucks, TouchWiz sucks and Sense, eh, whatever. The only thing I like about the iphone is that there is a consistant ui and no phone company decides what type of stupid interface to put on it. Do you think Moto, HTC and Samsung read these posts. They could definitely learn alot about their customers here.

  • http://twitter.com/jkloska JFK

    The UI Skins are garbage. I upgraded to the Thunderbolt, love the phone, the speed, storage, etc . . . But I miss my Droid, no skin, pure Android. I don’t know when these phone companies will realize that Blur sucks, TouchWiz sucks and Sense, eh, whatever. The only thing I like about the iphone is that there is a consistant ui and no phone company decides what type of stupid interface to put on it. Do you think Moto, HTC and Samsung read these posts. They could definitely learn alot about their customers here.

  • Anonymous

    I still say that a company could differentiate themselves by doing two things: Make Best in Class hardware. and use STOCK android (since no one else is doing this) but commit to a VERY aggressive upgrade cycle. They’d need to make some sort of “backup” program for computers, or a cool sync app though, since a good chunk of the problems with upgrading come because most people don’t wipe. So backup/wipe/installupdate/restore should be the name of the game with them.

    Heck, I’d buy the first device that promised aggressive upgrades. I’d even be willing to pay for them (10-20)

    • Honeycomb_FTW

      That’s what I’ve been saying for a while now. I felt that’s what Nokia should have stepped in and did. Hell, they could have even had their own app market with some great services. . . but it doesn’t seem these companies can get that hardware alone can differentiate your product not to mention customer service.

  • http://www.facebook.com/migoyvelez Migoy Velez

    It seems to me that it is Motorola who is ‘shooting themselves in the foot’. It’s bad enough that they lock devices down with an iron clamp. Now they want to have their own OS. They seem to forget what got them to where they are. Looks like the future of HTC is getting brighter by the minute. I can’t think of a single Android enthusiast that would entertain for one minute, the notion of investing in a phone with a proprietary Motorola O/S. They really need to look at their history.

  • http://pulse.yahoo.com/_X3VEXS2UUAHHJQOWJK35FTXVQE incredible monkey

    stop putting a garbage skin over top of a product that doesn’t need it. If you are having trouble updating fast enough, maybe it’s time to stop throwing in bloatware, skins, and worrying about locking down phones and instead offer up what Google is giving devices like the Nexus S

  • Anonymous

    Android may be shooting itself in the foot, but if Moto does this and moves away from Android, it’s shooting itself in the head.

  • http://www.twitter.com/slinky317 slinky317

    Motorola, you were saved by Android – and without Android, you’ll be just as forgotten as you were before. Good luck pitching Razrs.

  • Rw-1

    Total idiocy over there in moto land … Android saved your mobility sorry a$$es, and rumors like this abound?

    We all know why there is any fragmentation, look in the mirror at the cause.

  • Bucho2k

    Good luck with that Motorola. You’re not late at all.

  • Chris Nimon

    Winning? motorola must be high on Charlie Sheen. Fragmentation? look in the mirror moto, and you’ll see the reason for fragmentation. With the way moto has been operating the last 9 months I am not surprised in the least that they are hiring apple employees. Cant wait to get rid of this DX and get an HTC phone. “GOODBYE MOTO”

  • Lsxrx7

    Dear Moto,

    this is how you should be running your cellphone bizness:

    unlock the damn bootloader
    let them have the kernel source
    the devs are willing to fix the mess you created with the blur crap

    if you need to save money somewhere then fire the whole team that does blur, AND the guy that decided to lock up the bootloader / kernel

    go ahead and make like 1 phone that runs win phone 7 so microsoft doesnt come after you a55

    I guarentee you this will work, and don’t forget to give me a job after.

    k thx bye

  • Interstellarmind

    dumbest move in history.

    Moto’s the one that’s shooting itself in the foot. OG Droid brought it back from the dead becasue of android (no one wanted to go and buy motorola’s latest phone… they wanted to buy the latest android, “droid” brand). Same thing with the xoom. No one wanted to go and buy Moto’s latest tablet… they all wanted to go and buy Android’s latest tablet.

    HTC T-Bolt’s looking better and better. if moto screws up the bionic (locked bootloader, heavy blur) it’s bye-bye moto for this gadget consumer with disposable income.

  • Djenks24

    Good idea Moto, dump the first mobile OS to outsell Apple and make one of your own. Because you are so good at that kind of stuff now. (Blur) OK, sarcasm complete.

  • Anonymous

    This isn’t a bad thing. The only thing I want to see as a true Linux phone. One were I can have all my desktop applications installed on without having to port over. Like MeeGo.

  • JonathanAkaJD

    the idea of a Motorola OS scares me… And if it’s even half as bad as the MotoBlur Software the idea terrifies me!

  • http://www.facebook.com/profile.php?id=716789798 Lonnie Kerchief

    More like because Android is an “Open” Operating System. Their (still current) stance on the locked bootloader shows where their mind truly is, and what direction they want to take. Have fun with BlurOS, Moto, my money will be elsewhere.

  • Ghghgfh

    I will never ever ever ever ever ever, ever-buy a phone with a Motorola OS, ever. Got me Moto? Never!

  • The350zWolf

    I just can say this: “Let the chips fall as they may”

  • http://www.facebook.com/Cory.Evan.Dunbar Cory Evan Dunbar

    All people want from Motorola are top notch hardware and stock Android. Anything else is unwanted! This will not happen often if ever, so lets just relax and remember that Motorola is alive because of Android. And the newly formed Motorola mobility is finding its foundation in Android. I am a bit of an optimist though, so i’m hoping Motorola is hiring all these guys so that MotoBlur will get a major overhaul that will make it worth wanting to keep on your android device. Plus the more programmers that Motorola has to hire, the more people able to prepare updates. So we are pretty safe to say Motorola Mobility Inc isn’t going away from Android (#1 smartphone OS worldwide) any time soon. If they wanna hold onto their current skyrocketing success they will not fix something that doesn’t need fixing.

  • Anonymous

    If, and I do mean ‘if’ this is true, then I begin to wonder how many times can Motorola shoot itself in the foot?

    They completely screwed up the Xoom launch. Didn’t they learn anything from how Samsung botched up the Galaxy Tab? Now they want to possibly screw up and introduce another mobile operating system – please look at what happened with Microsoft and the Kin/Windows mobile/etc..

    No more please. Please quit messing up stuff.

  • Hoppy Bob

    Perfect timing on this post. I had an Incredible since launch, and loved it. I dropped it several weeks ago, and VZ sent a D2G as a replacement. What a piece of junk! Exchange support sucks horribly, the phone is boxy, heavy, generally clunky, runs WAY too hot, the LCD is not nice looking, bluetooth never connects to my Ford Sync on the first shot and I get only several hours of use before I have to charge it. I will never use another Moto product again. Ever.

    My Thunderbolt just arrived from FedEx an hour ago and I just fired it up. I’m giving the D2G to a new hire. Good luck to him.