Snapchat’s quarterlies were announced this week, and as you’d expect, they were quite quarterly. Thanks to more than tripling quarterly losses and uncountable amounts of unsold Spectacles glasses, the company’s shares took a dive of nearly 20%. Unless you’re a stockholder, this news doesn’t affect you, but during a conference call, prepared remarks directly from Evan Spiegel (Snapchat’s CEO) will directly affect Snapchat’s Android app you know and love.
According to Spiegel, the company is about to pour a ton of resources, also known as $$$, into redesigning the Snapchat app for Android. In doing so, it hopes to attract many more Android users.
One thing that we have heard over the years is that Snapchat is difficult to understand or hard to use, and our team has been working on responding to this feedback. As a result, we are currently redesigning our application to make it easier to use.
While a redesign does sound exciting, and could be a solid way to attract more users, Snapchat is completely aware that a huge change to the way Snapchat behaves could be detrimental in the short term.
There is a strong likelihood that the redesign of our application will be disruptive to our business in the short term, and we don’t yet know how the behavior of our community will change when they begin to use our updated application. We’re willing to take that risk for what we believe are substantial longterm benefits to our business.
The redesigned Snapchat will roll out to select markets first, then to the rest of the world. We don’t yet have timing on this launch, but given it seems to be quite the undertaking, it could be a little bit before we see it.
We’ll keep you posted.
// Snapchat
They are so late with this. Especially w/ Instagram stealing their ppl away. Unfortunately Snapchat has always been better on iPhone.
Instagram killed Snapchat for me
It really is a wonderful write up.
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Not surprsing. I only know a single person that uses Snap.
About f****** time. Performance is atrocious on Android like they don’t even care.
Surprised you didn’t quote the part that directly mentioned rebuilding the Android version from the ground up
Use it occasionally but I tend to use Instagram/Facebook’s snapchat features a lot more. I’m kinda interested to see what SnapChat comes back with…
Some clarification – they’re redesigning the whole app for both iOS and Android.
The Android app, however, is getting a full rebuild from the ground up in the process.
The big thing with Snapchat, and also Twitter. How good are they are selling ads? Facebook does a good job of selling ads on their site, mobile site, app. Snapchat and twitter aren’t nearly as good at that so their stock will either drop as it has or stagnate at a certain point.
Isn’t that what all those Snap Stories are? That always auto play after I play my friends stories.
Yea they do but compare that to facebook. Which is ads on the side, sponsored in the feed, things like that they are very prevalent and they are everywhere. Not nearly as prevalent on snapchat.
Isn’t that why they have betas you can join in the Play Store now?
I love Snapchat on Android. Unfortunately they just aren’t monitoring well
Look how much trouble Twitter is having. Society would not operate the same with Twitter. Cant say the same about snap
Kellen -“Snapchat’s Android app you know and love”
I don’t know a single person that loves Snapchat on Android. Unless that was /s
Tim*
They should fix the horrible performance this app has especially the camera. The lag even on top-end devices is deplorable.
this! omg the performance is so bad on my galaxy s7. always has been