Report: Android Silver Program Placed on Hold

Android Silver, Google’s rumored high-end device brand that would bring pure Google experiences to the main stream and in carrier stores, has been put on hold, according to The Information. With the departure of Nikesh Arora from Google, one of the program’s leads, the future of Android Silver is in doubt, especially with Google now pushing Android One across the globe. 

According to this report, the Android Silver program received “mixed reactions” from potential partners, who would have had to give concessions to Google in exchange for a marketing push. Google heads from within also doubted that the program could succeed, even if they saw a need to enter the high-end market in order to attract those dedicated to Apple’s glitz and glamour.

Android Silver was also rumored to be replacing the Nexus program at one point, something that Google has denied as they prepare to launch an HTC-made Nexus 9 tablet in the coming weeks.

Thoughts?

Via:  The Information (subscription)