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HTC: Due to Low Sales, Have Decided to Pull Out of the Brazilian Market

According to a recent comment made by an HTC representative, the handset maker is looking to scrap plans to launch the One Series in Brazil due to a serious lack in previous sales numbers. Subsequently, the company is reported to pull out of the market completely, but will retain a small presence to offer support to current owners.

With projections that show Brazil to be a Top 5 Smartphone market by 2016, it may seem out of character for HTC to abandon the area, but with a market share of a whopping 0.11% in Q1, maybe it’s for the best.

Via: The Verge

  • I never had saw just one HTC cell on any of the operators here. I just saw a HTC Droid being sold on Casas Bahia (a species of brazilian BestBuy) and just one time. HTC don’t give a F-word for Brazil.

  • Tribes

    Of course they left Brazil, they never sold their top smartphones here, only HTC trash with older OS’es, of course no one Bought them when we have Samsung Galaxy SII, SIII, Nexus and other phones, if HTC sold ONE X, ONE S here, they would’ve sold a lot more, but their focus was on low budget market, so leave…

  • john

    Battery, battery, battery…or lack there of.
    A company that has been developing mobile device for decades before anybody else could not put a decent battery in there devices? It’s probably a good business move 20 years ago (upgrade), but not now with all these competitions. Adapt or die that’s life.

  • Greg

    Pulling out is for pussys!

    • David

      The guys in the world paying child support for 4+ different woman…. Say’s otherwise. -_-

  • I read the word ‘Model’, not ‘Market’ in the title.

  • They have cell phones in South America?

    • Droidzilla

      How else would the drug runners coordinate?

      • JoshGroff

        Soup cans and string, obviously.

    • Ehauer

      Mobile-phone subscriptions outnumber the fixed-line variety by nearly 2-to-1 in the United States, in Brazil this ratio is 6-to-1 with 255 mi of lines. (327mi in USA 2012).
      While 103,9% of usa population have a mobile phone in brazil this represents 133% of brazilian population.

  • kdn102

    What a STUPID mistake! You pull the launch of a popular line of phones due to PAST performance? HTC is so screwed.

    • They aren’t really that popular in the USA either. According to people I know that work at best buy, most premium phone purchases are on verizon and nobody buys the rezound and they didn’t release a ONE series phone for that carrier.

      And they barely get stock of the One X or the Evo 4g either.

      On Amazonwireless, both phones regularly get beaten by much older phones as far as sales go.

      HTC is a terribly run company with terrible product choices.

      • JoshGroff

        I’ve owned a Sensation 4G and still own a Rezound, both s-offed, both completely solid phones.

        People tend to buy Samsung/ Motorola/ Apple/ Nokia because they are the biggest names in the market, so no crap they beat the One series in sales.

        • Tyler Chappell

          It certainly is underrated, I have my rooted Thunderbolt and out of all verizon’s current phones, I’d buy a great used Rezound if I can find one for a good price, otherwise I would even go for the Dinc4G despite the smaller screen. HTC has great build quality in my experience.

      • kdn102

        Yep, there’s that too. It’s just that I haven’t heard a peep about a decent HTC product in a long while…and the One series had really nice specs. The main reason I don’t have one is I can only get a reliable signal in my house on VZW. So I’m stuck with them until I lose unlimited. When that day comes I’ll likely invest in a cellular repeater and go prepaid.

      • “terrible product choices”?

        umwut? Between the One X, One S and the Rezound, I’d say they have a great lineup of phones. After owning the Rezound since December, I’m sold. I’ll be sticking with HTC for a while.

        The Rezound doesn’t sell because it’s not a Droid brand. If it was, Verizon would have marketed the snot out of it like all the Moto crap they have right now. The Rezound is the most underrated phone on Verizon.

        I convinced 3 friends to upgrade to this phone in the last couple days at the $79 price. They couldn’t be happier.

      • Butters619

        You sound foolish. Go pick up a One X and rethink the last part of your comment.

        • Ok, I will pick it up and then try to change the tiny battery…won’t be able to. And then I will try to expand the rom with a micro sd card. won’t be able to.

          That’s what I mean by bad product choices. But just wait until they release their quarter 2 numbers (i posted the quarter 1 in a response below), it will back up my claims that nobody is buying HTC phones.

          They should go Windows only like Nokia because that is their only hope at this point. They will be done as far as Android goes soon.

          • Droidfann

            You have to admit though, the one x is a step in the right direction though for htc. I admit that and I’ve hated all HTC phones from the past.

      • Androidandwp7equalsPower

        HTC was voted second favorite manufacture in the USA in 2011. clearly people buy their phones. Its number 3 in the USA in sale figure. You sir no very little.

        • Voted where and by whom? Source?

          I know that they can’t sell phones though. http://www.bloomberg.com/news/2012-04-06/htc-profit-declines-70-after-dropping-the-ball-on-phones-1-.html

          I have sources to back up my claims.

          They said they were going to unify their phone line under the “One” umbrella and then failed to do so. While iphone and Samsung release the same phones everywhere, HTC failed to do what they said and fragmented their product line, confusing customers and will they will have another disappointing quarter to show for it.

          Also, they have the smallest batteries in the industry now. What are they thinking?

          Worst company.

  • Rich

    Yeah, HTC how’s that CS going for you now? I told you I would get you back… I told you I am no one to mess with… Cheers…

  • Droidzilla

    Droidzilla: Due to not living in Brazil, has decided not to give a crap about what HTC does there.

    • nightscout13

      I agree. Why should we care what happens out of USA, if 90% of us readers live here.

      • Droidzilla

        Whoa, whoa, whoa. Let’s not be rash. I’m just saying I don’t give two craps about Brazil. I’m not a monster.

        • nightscout13


        • nightscout13

          Brazilian women are extremely sexy….how can you have something against those sexy ladies

      • EHauer

        Why USA care about other`s countries oil if 99,99% the north americans dont live there?
        How stupid you are, just shut up.
        Ps. Im brazilian and give more pageviews than you.

        • nightscout13

          To my defense, the is a USA site, so you cannot be angry about patriots in here.

  • Michael


    • JoshGroff

      Compared to the amount of sales I had in Brazil in Q1, that’s quite a whopping figure.

      • Michael

        0.11% of the market share for htc is not a lot…hence my question

        • JoshGroff

          I know.

          • Michael

            ….so it’s not a whopping figure

          • JoshGroff

            I believe that would be sarcasm…