Right in time for the biggest day of the year for advertisers, Instagram has introduced 60 second ads. Yay. As you all know, Super Bowl ads are the best part of this upcoming Sunday, and to help brands spread awareness, Instagram is now allowing them to fill your mind with even longer ads, all viewable from your smart device.
A couple of brands you will see utilizing this new feature will be T-Mobile and Warner Bros, who will be hyping an upcoming film called How to Be Single. T-Mobile will be using the additional time to expand on its commercial with Drake. For those in the UK, you can expect to see a 60 second ad from Guinness.
The below ad is from T-Mobile, and if I am being honest, it’s actually sorta funny.