This evening, LG and Bang & Olufsen announced that they have teamed up to enhance the audio experience on the upcoming LG G5. The experience is being implemented by B&O PLAY (an arm of Bang & Olufsen), though neither company is saying exactly how this will work outside of it involving “a new type of contemporary products” being involved.
A report yesterday suggested that B&O PLAY worked with LG to create a DAC called the LG Hi-Fi Plus that attaches to the phone via rumored magic expansion slot. It should improve the audio experience on the device, but also as it routes tunes through other connected products, like a speaker.
Thankfully, we are only days way from this all clearing up.
LG AND B&O PLAY COLLABORATE TO ENHANCE AUDIO EXPERIENCE ON NEW SMARTPHONE
Leading Premium Audio Company B&O PLAY to Bring Renowned Signature Sound and Acoustic Performance to LG’s Latest Smartphone
SEOUL, Feb. 19, 2016 ― LG Electronics (LG) announced today that it has entered into an agreement with premium audio firm B&O PLAY to offer its smartphone users an enhanced high-quality audio experience. Firmly grounded in 90 years of audio and design excellence, craftsmanship and product innovation from Bang & Olufsen, B&O PLAY interprets the same values for a new type of contemporary products aimed at quality and design-conscious customers perfectly fitting the continued establishment of LG as the undisputed leader in smartphone audio.
The two companies have been working closely together on the new LG G5 to ensure the best sound experience to the customers. LG will be the first company to offer the powerful Hi-Fi audio features co-designed by B&O PLAY.
“We are very excited to work with LG. With LG’s dedication to premium smartphones, the collaboration gives us the opportunity to bring B&O PLAY’s acoustic excellence to an even broader customer base,” said Henrik Taudorf Lorensen, President of B&O PLAY. “B&O PLAY appeals to music lovers who want the best available products on the market. They are uncompromisingly innovative, without boundaries and constantly on the go and they expect the same from the headphones as well as the mobile devices they choose, so this is a perfect match.”
Having already broken new ground in smartphone audio, LG plans to continue its collaboration with B&O PLAY in order to enhance the competitiveness of its smartphone audio experience further.
“By collaborating with B&O PLAY, we believe we can meet and surpass the heightened expectations of consumers seeking the next generation of enhanced audio experiences on their smartphones,” said Juno Cho, President and CEO of LG Electronics Mobile Communications Company. “Our collaboration with B&O PLAY has proven mutually beneficial and LG will continue to work with other leading companies in a variety of different industries in order to set new standards for innovation in the premium smartphone market.”
While its collaboration with B&O PLAY is a recent development, LG has a long history of integrating high-quality audio in its premium smartphones and the most recent – the V10 – is just one of many smartphones to earn praise for its best-in-class audio capabilities.
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