This week, Verizon is to begin a campaign to show customers the benefits of opting into their new data-collecting service called Verizon Selects, part of the same Precision Marketing portfolio that we urged our readers to opt-out of.

First, you should know what Verizon Selects is. By acquiring usage data such as mobile web browsing history, your location, and “interest data” collected through application usage, Verizon Select allows third parties to offer advertisements that directly relate to you. Verizon is clear that the data is anonymous and is not distributed outside of Verizon, but to set your minds at ease, Verizon is offering customers who opt in a coupon or promotion to a major retailer of some kind.