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BLU Unveils Life Pure XL – 5.5″ 1080p Display, Snapdragon 800, 16MP Camera, Priced at $399

A new device from American-based BLU has been unveiled, the Life Pure XL. Unlike most other BLU devices, this one should certainly turn a few heads, as BLU has thrown a few specs into this new device to even make the hardcore Android enthusiasts happy.

For starters, the device features a 5.5″ 1080p display, Snapdragon 800 processor, 3GB of RAM, 16MP rear-facing shooter, 8MP front-facing shooter, NFC, Bluetooth 4.0, Gorilla Glass 3, HSPA+ connectivity, and comes running Android 4.2 with a timely update promised to Android 4.4+. This might be BLU’s most spec-packed device, so it’s getting harder and harder to ignore these off-contract phones, especially when they are priced at just $399 off contract. 

We have had hands-on with a couple of devices from BLU, but this might be the first one to actually get us somewhat excited. The only downsides we can see right off the bat are the capacitive buttons and the lack of 4G LTE connectivity. The buttons could be a personal preference, though.

Priced at $399 for the 32GB storage variant (with 3GB of RAM), would this device interest you? It is set to launch on Amazon tomorrow, May 2. A 16GB variant with only 2GB of RAM is set for release on May 9, priced at $349 in a wide variety of colors.


Via: BLU
  • Dominick White


  • djdsf

    I’m good w/o 4G to be honest. I travel around a lot and 4G is not a world standard yet, plus most prepaid/contract free sim companies around the world don’t let you access those channels anyway, so it would just be a waste of battery for me.

  • master94

    Opo might have met its match if there was lte since blu has a good name

  • Colts5609

    Why would you release a phone with higher end specs and not include an LTE capable modem? It is understandable with the likes of the Moto G, because costs conly $99-199, and I don’t think anyone considers it a “premium” device. But there is no excuse to release a phone without LTE unless you are aiming at the low end market. In the high end/flagship market, not having LTE is like not having WIFI, it should absolutely be standard. It dramatically takes away from the appeal.

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  • middlehead

    Capacitive buttons are not a downside.

  • bogy25

    Wonder how thick it is? Hardly any bezel – bravo to them – but no LTE sorry no sale…..:(

  • LTE Wouldnt make a difference to any of you .People spazzing out for a 150mbps feature that really cannot be seen or felt with any program from Netflix to Skype. You people have been duped into the delusion a much faster then needed data transfer . I would be worried about the no mention of extra memory by flash.
    I find it so amusing reading these comments and like usual most of the time its all due to the Carriers and their manipulation technics used lure in customers with unneeded features… How much you going to download anyways with that 2 gig cap? WAKE UP! !!

  • jonzey231

    They seriously put an S800 in this when OnePlus just released with theirs with the 801? Ha

    • shooter50

      yeah, the difference is, this will be available to all. The one plus release is a complete joke. who knows when it will be available in quantity.

      • jonzey231

        It’ll be available on qunatity in June.

  • AbdulBaqi1

    looks more like Gionee Elife E7 for USA.

  • 213ninja

    does it come with a detachable e-cig?

  • Brandon Yip

    The hell is with all the 5.5″s

    • JimmyWangYangGang

      5.5 is the new 4.3 lol. This looks like a long phone tho, a lot of blank space on the bottom, and physical buttons, this ones just weird.

  • John

    What the hell…did you guys see the RAM on the specs photo there? 16gb internal storage supposedly has 2gb of ram and 32gb has 3gb of ram…I think that’s a typo.

    • John

      Or maybe the ram amount is optional and they aren’t correlated to the internal storage…still wierd being able to pick the amount of ram you want.

  • UncleFan

    “comes running Android 4.2 with a timely update promised to Android 4.4+…”

    LOL – a timely update to 4.4 would be 6 months ago!

  • JimmyWangYangGang

    Add LTE, give it on screen buttons, Ship if with 4.4, and give it the 801 chip and I hope this is what the G3 is spec wise. Actually, maybe curve the screen a little bit like the g flex but not as much.

  • TopXKiller

    Verizon, sigh 🙁

  • moto x

  • Arthur Dent

    A friggin menu button? Seriously??

    That and no LTE are deal-breakers. Beyond that, the rest of it looks fine.

  • William Oh

    Man, this is a killer phone. Not sure if i’d pick it over say something like a Note 3, S5, or M7; but, the design language is pretty sexy. There’s a lot of screen real-estate with no wasted space, small bezels, off screen keys with no logo. Shame no LTE… make an amazing phone with top tier specs and no LTE. that’s sort of ridiculous

  • Dominick White

    Oneplus still beats this by having 64gb for $350,Lte and having the 801 chip

    • Michael Johnson

      And near 25% larger battery capacity, to boot…

    • p0k3y

      Chinese > American 🙂

    • master94

      True but we don’t know yet about one plus ,some consumers might want to go with a more established budget brand like blu. That being said, really excited about the opo

      • Dominick White

        That’s true but the no lte may make them change their minds or just go with a nexus 5 for the same price point with lte

  • hkklife

    I’d like to have the option of a 64GB storage version with a beefier battery but this still looks pretty solid as-is. You know all of these sweet off-contract phones + T-Mo’s aggressive campaigns must have the big boys at least moderately nervous. I just wish that someone could beat the drum even louder to let the secret out that you don’t HAVE to get a new phone every two years, pay $700 full retail or enroll in a scam program like EDGE.

  • Giancarlo Waghelstein

    Do they skin the OS heavily or does it run a stock/lightly skinned version?

    • eessel

      Stock lightly skinned.

  • skinja99

    So no LTE?
    And if you have a bezel, you might as well have buttons on it. Doing so is better than having the buttons eating up screen area.

  • callumshell1

    I personally have no preference when it comes to on-screen or capacitive buttons. They do the exact same job.

    • skinja99

      Right, but most phones have a bottom bezel anyway. So it is better to have the buttons there, rather than eating up the screen real estate.
      The only point to onscreen buttons would be if it made the screen bigger and got rid of the bottom bezel

    • calculatorwatch

      As long as they’re back, home, and multitasking in exactly that order, I don’t care where they are. Not sure if that’s a menu button on this phone or a weird looking multitasking button, but either way they messed it up.

  • JimmyWangYangGang

    8MP front facing camera? That’s insane. Wouldn’t be surprised if LG came out with an 8MP selfie cam now lol since they want to demolish the M8 and S5.

  • joseph barrientos

    i think the LTE is gonna ruin the sale for a lot of people. and for those not in lte areas, enjoy the phone! let us know how it is

  • Robert Boluyt

    No LTE, no sale for me. Sorry.

  • Michael


  • Good_Ole_Pinocchio

    I’ve only really seen BLU when I leave the US…. I’ve never seen it sold anywhere in the US. Is it in actual stores anywhere?

    • Don’t think so. Funny, because they’re based in the US.

      • Your kidding right. I can walk into 3 best buys in my area and get most Blu phones. I also sell these in both my retail locations in the US. My biggest threat is Best buy. I have to sell mine a little higher then them and I have people come in and say I can go to best buy right now and get this Blu phone for cheaper. I know they can. Best buy sells them in store.

    • There sold in Best Buy in the US

  • benjaninja

    Can I have all those specs, at that price, but with only a 4.7 inch screen please? And no bezels. At all. Thanks.

    • calculatorwatch

      I’m just gonna say it, wait for the new Moto X.

      • benjaninja

        I will. I love my Moto X. I also have a calculator watch btw. Pretty handy!

        • calculatorwatch

          Oh good I was afraid you’d be a Moto X hater. And yeah they are pretty cool the battery died on mine a while ago.

  • flosserelli

    Awesome specs for the price, except for faux G. But If I lived in a non-LTE area, I would definitely check this phone out.

  • I sell every single Blu phone in both my retail locations. They sell like hot cakes. I buy $2600 a week in Blu phones from my dealer. This for sure will be a sweet device to buy.

    • Good_Ole_Pinocchio

      Where are you located?

  • C Jacobs

    It’s a nicely spec’d and nice looking device. But, no LTE, no sale!

    • Good_Ole_Pinocchio

      Wait…No LTE? how did I miss that? WTF?

    • abqnm

      And no AWS band, so limited 4g on T-Mobile.

      Pretty bad that this American company still can’t include a radio for the other major GSM carrier in the US. Maybe BLU is secretly owned by AT&T.

  • Bigsike

    Um yea this is a shot across the bow.

  • silver_arrow

    Also known as the Gionee Elife E7

  • Trevor

    How do you release a higher-end smartphone sans LTE nowadays? That’s pretty crazy to me.

  • Only vaguely familiar with this company, but those specs tho…..

    • paul_cus


  • lurk

    Not enough Bezel

  • Jorge Rhor


  • Cael

    Now HTC One’s 5 MP front facing camera is irrelevant.

    • noneofthem

      It was before that. The 13 MP camera of the Oppo N1 kicks everybody’s arse so far.

      • Cael

        Aint nobody got time to be rotating when a simple button can be pressed.

        • Arthur Dent

          “Hold on, let me rotate my camera so I can take a picture”


    • Nugget

      Yeah let me trade LTE for an extra 2MP on the selfie camera. Said nobody. Ever.

      • Cael

        What good is LTE with your limited data?

        • Nugget

          Well it’s faster, that’s the point, and I use 5+GB/ month currently. I can see you don’t want to have to go back to taking selfies in the gym mirror with your rear facing camera.

          • Cael

            1. The term Selfie is stupid.
            2. I could care less about the MP of a front facing camera.
            My point is the HTC One M8 is _irrelevant_

  • lurk


  • paul_cus


  • Joseph De La Cruz

    But how thick is it? o: