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Chromebooks Overtake MacBooks and Android Tablets in Sales to US Businesses

Chromebooks are the new MacBook. At least, that’s the takeaway from the NDP’s new data on technology purchases made by US businesses: of the 14.4 million computers sold to workplaces, 9.6 percent – around 1.3 million – were Chromebooks. That’s meteoric growth for Google-branded alternative laptops that, in 2012, represented as little as 0.2 percent of sales. This year’s share easily trounced Apple MacBook sales (1.8 percent), and even Android tablet orders (8.7). 

Unsurprisingly, Windows notebooks dominated with a nearly 34.1 percent share of sales. The iPad, too, remains the most popular tablet for business at 15.8 percent. However, those numbers represent a decrease in demand from 2012, when notebooks and iPads made up 42.9 percent and 17.1 percent of purchases, respectively. It’s conceivable that, as quality Chromebooks decrease in price, those shares will continue to trend downward.

What’s your workplace setup like? Does your company use iPads, Chromebooks, MacBooks, or anything like that?

Via: NDP Group
  • Devan Carlisle

    Windows Xp woohoo!!!

  • gsDroid

    I bought my 90 year old mother a Samsung Chromebook and Epson XP-610 printer. I set it up with Google Cloud Print in Colorado and sent them to her in Florida. The cable guy installed a wireless cable/modem/router and connected her wifi on the Chromebook. I helped her connect the cloud printer to her wifi network and she could instantly print to it. She loves the setup and loves no longer being ethernet wired to her laptop which has a crashed hd. I was super impressed with how well the Chromebook works. If I didn’t have to support a sql server application for some clients, I could do all my work with a setup like this.

  • Kevin Maul

    Until Chromebooks have a way to utilize Java, I’m unable to use them for work as some of my on-demand and remote systems utilize a Java loader. But, I’ll keep my eye on it…

  • Tim Swann

    Nice to see my company get highlighted by a blog I read.

  • Good job by Google using Chrome as a Trojan horse.

  • Jake

    So the Scroogled campaign isnt working? Who would have thought… lol

  • Chris

    I don’t get why i would buy a chromebook and not an android tablet.

  • Droid Ronin

    Working for a tech company, we are still using Windows PCs for the most part. Heck, we recently started upgrading to Windows 7. It’s because of the engineering and other proprietary apps that we need to use which are developed only for Windows. Basically, it’s the choice for most enterprises only because it’s the cheaper, yet most versatile option in large volumes.

    • Mike Hilal

      I have a hard time believing this. I havent seen a single chromebook pixel in person.

      • SPM

        Difficult to tell, they look very much like ordinary laptops.

        • Mike Hilal

          Except they say chrome on them, and I have been actively looking to spot one in the wild.

  • chris_johns

    its a cool lil gadget i guess…but if im getting a laptop im getting a laptop…may be $500+more but i rather an ultrabook where i can run any windows program games torrents all that jolly good stuff…chromebooks web app limitations makes it seem nothing more then a net book to me…which is good for like my girl…actually i might get one for my girl…thanks dl!

    • chris_johns

      any advice on good priced chromebook?

      • Dustin Gerlach

        HP Chromebook 14

  • juanjeremy2012

    for me the biggest barrier to buying a chromebook is the fourth rate hardware they run on. $250 chromebook with arm/celeron vs $300 windows machine with pentium or i3====> id have to take the later for an extra $50

    • scotch1337

      I disagree, the chromebook is lighter weight OS and I have been working with i3 laptops with win 7 and they are so sluggish. i3 is the new celeron for me.

      • SPM

        I have a new i5 HP Elitebook laptop which was given to me by my employer, and it is slower for web stuff than my Celeron Chromebook. I am not sure why – maybe slower mechanical drive, or maybe it is the virus checker, but it definitely is slower.

    • Cowboydroid

      A Chromebook with the new Celeron is just as fast, if not faster, than a Windows device with any of the i-processors. Not to mention it gets triple the battery life.

  • juanjeremy2012

    i find this hard to believe, i would think businesses would be the last folks wanting these

    • chris_johns

      cheap…businesses love cheap

    • scotch1337

      I have a friend who works for Kohls in the corporate location and they at least his department moved away from office and is using Google Apps. The next logical step for them, if they are happy, is to go chromebook.

  • Lots of people missing the point here. Chromebooks are not gaining ground in Enterprise as pure laptop replacements, but rather as thin client replacements.

    As desktop virtualization continues to grow, so does the usefulness of the chromebooks. From an Enterprise IT perspective they are cheap, secure, and much less of a hassle to manage than laptops. In my office people are voluntarily turning in company laptops and desktops and working entirely from a virtual desktop via a Chromebook. And these are in-house employees, not road warriors. The VD actually ends up being a faster experience than using a local desktop, what with the VD running on a server with like 50 cores or something. Keep in mind this virtualized desktop is still Windows, running MS office, so it’s not like a company needs to hand everything over to Google’s cloud for this to make sense.

    • scotch1337

      That is awesome! what are the chromebooks that your company uses if you don’t mind me asking?

    • Tim Swann

      This echoes what Stephen Baker of the NPD Groups says:

      “The market for personal computing devices in commercial markets continues to shift and change,” said Stephen Baker, vice president of industry analysis, NPD. “New products like Chromebooks, and reimagined items like Windows tablets, are now supplementing the revitalization that iPads started in personal computing devices. It is no accident that we are seeing the fruits of this change in the commercial markets as business and institutional buyers exploit the flexibility inherent in the new range of choices now open to them.”

    • TylerCameron

      How can a Chromebook run windows in a VM? You ccant run real apps on them. On what planet is a VM faster than an actual machine?

      • It’s not a virtual machine, not in the sense that you’re thinking. It’s a virtual desktop that a remote client connects to; in this case the client is the chromebook. It’s faster primarily because of the network. The server running the VDs is sitting in the same data center as all of the application and storage servers, so it can connect to those resources more quickly than a local desktop that would have to access those same resources from a distance. The planet is Earth.

  • meme

    It’s because they buy chromebooks, install windows with chrome browser on them and they can have best of both worlds 😉

    • SPM

      Yup, you can mix and match Chromebooks, BYOD and Windows desktops as you want.

  • crhylove

    Chromebook with linux mint ftw!

  • UndergroundWire

    I own the HP Chromebook 11 (Green and White) and the HP Chromebook 14 (Costco model that only comes in white and has 4G, 4GB RAM, 32 GB SSD).

    I love them both and use them daily.

  • Pat Leck

    I heard its the new macbook air too, see that’s why I went on amazon and tried to go get me one. I mean you’ll have all the updates that you need, and I heard the security is great and the gigibits

  • ki11ak3nn

    I’m super involved in the Google ecosystem and since I’m not in school anymore I feel that a Chromebook could suit my needs nicely. I’ll probably be picking one up soon. Seems like people love the Asus C720. I gotta check that one out.

    • UndergroundWire

      Acer not Asus.

    • William Hughes

      The HP 14″ is so much better IMHO than the C720. More RAM is a good thing!

    • Dustin Gerlach

      I have both an HP Chromebook 14 and an Acer c720. The HP craps all over the c720.

      HP: 9 – 10hrs of battery life, bigger screen, better track pad. (Track pad is nearly flawless and the battery life is simply amazing.)

      Acer: Small screen, small track pad, and battery life blows.

  • nosedive94

    I own 2 CBs (the HP 11 and the Samsung Series 11). I love them both. At my school I see a fair amount as well. Mostly MacBooks and Windows Ultrabooks though.

  • Turb0wned

    Chromebooks are just to useless for me to buy one. Limited memory, limited thing you can do on it…

    • Dang Ren Bo

      At least they have contextual spell check, which your system doesn’t (apparently).

      • Adrynalyne

        I see grammar errors, not spelling.

        So again, the Chromebook wouldn’t help him.

        • Mike_S

          Actually, he spelled “too” and “things” wrong..

          • Adrynalyne

            No, he didn’t. He used the incorrect word, which is correctly spelled. No spell check will catch that.

          • Adrynalyne

            No, he used the incorrect word. The words are spelled correctly, however.

            No spell checker would flag it.

    • Ruscour

      With some decent tinkering you can put a real Linux distribution on and suddenly it’s a full-featured desktop. Not viable for the enterprise though.

      • phecez

        Acer c710 w/ 16gb of ddr3. It’s my new road warrior. I do lots of virtualization on it and I love that I never paid the Microsoft tax on the hardware. Running Ubuntu + virtual box.

        Originally bought it as a toy.

  • sralj

    I bought the HP 14 and I love it. Boots quick, great battery life, nothing better for web surfing and email, etc.

  • StuckOnVerizonForever

    Happy to have been apart of the outstanding Google Specialist team inside best buy that sold these and put them into the hands of consumers who dont need Windows or Mac.

    • Adrynalyne

      Ah, so you are a Best Buy employee. That explains a lot…

      • StuckOnVerizonForever

        Nope, i make twice what they make. I just work inside Best Buy, at the Google stations.

        • Adrynalyne

          Sure ya do. Nobody as clueless are you are is a Google employee.

          • StuckOnVerizonForever

            Think what you want. Talk about clueless, you are. I don’t work directly for Google. I work for a company contracted by them. Easy $20/hr for 35 hours a week. Walk inside best buy and you’ll see those Google kiosks. They didnt put them there to look pretty.

          • Adrynalyne

            You were the one who implied it.

  • fartbubbler

    just received my 4gb Acer C720 chromebook today! Those 4gb versions are impossible to find now, so glad I ordered one when I did! Really a sweet machine for the cost.

    • I couldn’t find a 4gb so I got the 2gb and it’s so much more snappy than the Samsung Chromebook I had. Very pleased with this device.

      • fartbubbler

        agreed. I had the Sammy too, but it couldn’t even stream movies without stuttering, so I sent it back within a day and bought the Acer. Really a strong machine for movies and internet activity.

  • ddevito

    Wake me up when I can get real work done on a chromebook – and don’t tell me to dual boot it with ubuntu/chrubuntu, etc – I’ve done it and it still sucks.

    Until then I’ll enjoy my beastly new Macbook Pro 15″ with godly internal processing power and runs a real OS.

    • Yeah but my macbook pro’s battery lasts 2-3 hours. I’ll use it for the heavy lifting but when I”m writing emails, this chromebook is fine (i have both on me right now).

      • ddevito

        Should have waited for a Haswell based one then – I get between 9-10 hours on mine.

        • StuckOnVerizonForever

          Lol who spends 1.8k plus for a laptop

          • ddevito

            Someone who has a real job and does real work with it.

          • David Foggia

            So your justifying a 1800 dollar purchase by saying ‘Someone who has a real job and does real work with it.’ What? I mean, sure chromebooks are limited and all, I’m not saying use them if you are an engineer but how can you justify it that way.

            I can get a $500 windows 8 laptoplaptop that can still do all a macbook can do.
            I just found it odd how you justify the superiority of a product just by its cost.

          • Adrynalyne

            You can never justify the cost of an Apple machine. However, it isn’t hard to imagine what they can do and Chromebooks cannot.

          • David Foggia

            Yup, I totally agree. But how can’t a windows 8 laptop do what a Mac book can? I’m not challenging it, I just didn’t understand the reasons.

          • Adrynalyne

            It cannot:

            Run OS X applications
            Develop and compile OS X or iOS applications

            This is entirely subjective though, hence I posted: “This of course, depends on what the user needs it for.”

            For a developer, this in itself makes a MacBook worth it. For a home user? No, not really.

          • David Foggia

            Yes but that’s a compromise that can be helped. How many movie editing software like or better than iMovie are out there. I bet loads. Also, people know what they are missing out when not buying a Mac. For the most part, you can always find alternatives for exclusives of Mac. It’s like iOS and Android

            But, things like developing Macs and if you absolutely need something like I message, then yes, all you should be thinking of getting is a mac

          • FatWhiteMan

            Fanboys can justify anything.

        • Waiting 3 years wasn’t an option lol.

          And at this point I’m not spending another $2500 for a speed bump and battery bump. $200 for a chromebook gets me most of the way there. I get a lot of work done on my “fake os”.

    • Adrynalyne

      But, but…you can remote into other machines!

      It is surprising how many people have touted this to me as a viable feature–remoting into another machine. Why not just have one machine do it all?

  • billy

    Unless they’ve come a long way in the last 6 months, I don’t think I’d want to use a Chromebook at the office. I tried to use one for a day when my desktop was inaccessible, but had all kinds of issues opening and editing MS Office docs (has to mess around with converting/uploading to Drive and such), which was just vaguely annoying. Easy editing of offline docs is a baseline expectation in my office, and I don’t think my office is strange in that regard.

    • Mike Aurin

      I still don’t think one of these could replace my macbook. Unless I’m missing the point…

      • ki11ak3nn

        I think the point was that the Chromebook took over the Macbook’s market share. More people bought Chromebooks over Macbooks this year.

        • Adrynalyne

          IMO, it is just the people who bought MacBook’s on the premise of cool and trendy, but only needed something for basic computing. Apple didn’t lose any users that need extra horsepower and ability for their tasks.

          Just like when tablet sales cut into laptops, and laptops cut into desktops..

          The market is evolving and meeting people’s needs better. That will lead to a redistribution of market share instead of just two big names ruling the roost.

        • alex

          More businesses bought Chrome books, I don’t think we’ve seen consumer numbers yet.

      • Buggaboo

        Your macbook also has a starting price of $1200

        • Adrynalyne

          So does the Pixel (well, 1299), the only Chromebook that I would consider impressive.

    • Cowboydroid

      It’s called Chrome Remote Desktop.

      Discover it.

  • evan brown

    just made an impulse buy for the LTE hp chromebook 14, yesterday. I am loving it over my other $1400 windows laptop. Would highly recommend one

  • n11

    Thank you for the clear title. Every other blogger seems to have trouble understanding this whole situation.
    ie: “Chromebooks now account for 21% of the market”

  • Good_Ole_Pinocchio

    I’m not exactly in typcial “IT” anymore, but I’m wondering if one my old companies would hop on this instead of actual windows PCs. Not sure what kind of businesses are buying up chrome books, but many still hold Msoft Office as the most important software to have. Unless a company is willing to switch over to Google Docs…

    • stang6790

      Can you use the Microsoft Office 365 online? I had a free trial when I bought my Windows computer and it seemed like it could replace the version installed on a computer.

  • dl reeder

    the quality coming from kyle is absolutely horrendous sometimes. it’s MacBook not Macbook get it right

    • kyle

      go back to your mac blog

    • Pedro

      I didn’t realize that capitalization of a single letter marked a post as ‘horrendous’. I’ll Keep that in mind.

    • Kyle Wiggers

      You could have been more polite, but I’ve fixed the article. Thanks.

    • stang6790

      The first word of both of your sentences should have been capitalized along with the author’s name. I hate grammar nazis!!

    • Maxim∑

      I had to read that several times to notice the “mistake”

    • Adrynalyne

      First word should be capitalized. Second sentence, first word should be capitalized. You missed a comma after Macbook. You also forgot a period at the end of the sentence. You suck as a grammar nazi.

    • David Foggia

      Wow bud, kill yourself

  • testmang

    Chromebook has a lot of potential. Its simple and saves money for many business and education institute.

    Offline apps are its only disadvantage I wish Google enable Linux applications on Chromebook. It will boost app ecosystem

  • Damon C. Walden

    We still use pen and paper… Why isn’t that on the list 😉
    But seriously, we suck…

    • moew

      Brilliant! I still use a mechanical pencil and paper myself 🙂

    • ignaciopxm321

      My Aunty recently got
      Acura TL by working part time off of a home computer. best site B­i­g­2­9­.­ℂ­o­m

  • yodatom10

    Boom Proud Chromebook owner here

    • NickA

      Ditto. I own 2 of the early ones, but want to pick up the 14″ HP.

      • Pedro

        HP 14″ seemed heavy when I was looking prior to Christmas. I really wanted the fireburner HP11.
        I ended up buying the Asus c720. Wife loves it. I shocked her with a random hangout.

        • skylog

          i agree. i am torn. would love the HP11,” but with the issues and the reviews (slow, poor performer), i do not think that is an option any more. i am thinking since it will be a secondary machine, i want that small size and light weight. i may go with the ACER720. i was hesitant since most reviews just kill the screen, but my friend bought one for his gf, and it was not as bad as i thought. angles are rough, but it looked good enough. ultimately, i am waiting on all the DELL news to drop before i move forward.

          lol, shocked her with a random hangout? interesting choice of words on the internet…

      • Colin Huber

        Give the Acer c720p a look.

        • skylog

          do you use the touch screen a lot? effective?

          • Colin Huber

            Honestly, I bought the touchscreen version out of novelty. However, I’ve used it a whole lot more, mainly because the laptop is small and easy to move around. I find it sits closer to my body and I use the touchscreen more often than I thought, even more than the track pad. It’s accurate and receptive to touch. Not a lot of Chrome Apps support it, specifically, but it sure is nice to scroll with. Swiping right (forward button) and left (back button) while browsing is pretty sweet.

          • skylog

            thanks for the detailed response. i may have to give this some thought after all.

          • Colin Huber

            Hey no problem. Good luck.

          • LionStone

            My daughter just sent me a Hangout message from her new C720P, “hello i am on my awesome new computer”. I replied, can’t wait to see you doing your homework on it! 🙂

        • Pat Leck
      • TylerCameron

        You don’t want the 14″ HP. It has a screen resolution of 1366 x 768. That’s a resolution unacceptable for anything over 13″.