New Balance is ready to get into the age of digital sport, tracking, and community. Through an announcement at CES, New Balance states that it is opening up the New Balance Digital Sport division “dedicated exclusively to connecting consumers with the technology they desire to improve their athletic performance.” The first product from this new division will be an Android Wear smartwatch designed “for runners by runners.”
This new division sounds in a way similar to what Nike has done with its Nike+ platform and Run Club initiative. New Balance Digital Sport will create a running club, work with partners (Intel, Google, Strava and Zepp) to integrate their technology into shoes or apparel, and attempt to create an entire ecosystem for getting in shape, digitally.
As for that Android Wear watch, it’ll be powered by Google (obviously) and Intel. It’ll have a GPS embedded and allow runners to take music on the go with them, which means no need for a phone on body during workouts. Other than that, no other details have been provided in terms of specs or price or feature set, but New Balance is hoping to launch the device by the holiday shopping season of this year.
After the smartwatch launches at the end of this year, New Balance will try and push additional products in 2017 and 2018.
Interested in a New Balance Android Wear watch?
Collapse Show Comments