True to his word, Sprint CEO Marcelo Claure has wasted no time introducing “disruptive” plan pricing. Just a few months ago, the Now Network doubled data for capped customers, and began offering an unlimited plan for $60 per month. Apparently, the carrier has a few more tricks up its sleeve. The company announced yesterday afternoon that it would double its lowest, $20 per month data tier to 1GB.
Sprint points out that its entry-level data option is now unequivocally larger than two of its competitors, three times the data limit on a comparable plan by AT&T (300MB) and twice what Verizon offers (500MB), in fact.
Of course, $20 represents only the base price – it applies to Sprint Family Share Pack customers, who can add subsidized smartphones and tablets at the cost of $25 per month and $10 per month, respectively. But it just became a much better proposition.
The price is compelling, but Sprint still lags behind its competitors in terms of speed. When Claure took over as CEO in August, he was rather candid: “When you have a great network, you don’t have to compete on price. When your network is behind, unfortunately you have to compete on value and price.”
Hopefully, a network overhaul is next on his to-do list.