Marcelo Claure Archives

Sprint Intros the LTE Plus Network, Available Today in 77 Major Markets

Tim November 18, 2015 47

Today, Sprint announced the LTE Plus network, a combination of its advanced cellular technologies and cell site optimization. In the announcement, written by Sprint's CTO Dr. John Saw, the carrier lays out the benefits of LTE Plus, which should have customers...

Sprint CEO to Make “Major Announcement” Tomorrow (Updated)

Kellen November 17, 2015 79

Tomorrow, at 11:15AM CT, Sprint CEO Marcelo Claure will make a "major announcement." Do we have any guesses as to what that may be? Not really, no. He will field questions from journos during a teleconference to address the announcement, though, so we'll be...

Sprint CEO Marcelo Claure had a Bit of a Meltdown on Twitter Last Night, Goes After T-Mobile’s John Legere

Kellen July 2, 2015 153

As you all know by now, Sprint introduced a new plan this week called "All-In" that's basically them trying to usher back in the subsidy model of wireless carrier pricing. They bundle the price of a phone with service, just like wireless carriers have done for...

Sprint Now Guarantees T-Mobile Customers $200 Minimum Trade-In Value on Smartphones When Switching Carriers

Tim January 23, 2015 46

It was said back when Sprint took on new CEO Marcelo Claure, that when, "you have a great network, you don’t have to compete on price. When your network is behind, unfortunately you have to compete on value and price." Claure has stuck to his guns on this...

Sprint Doubles Lowest Data Tier to 1GB for $20 per Month

Kyle October 23, 2014 20

True to his word, Sprint CEO Marcelo Claure has wasted no time introducing "disruptive" plan pricing. Just a few months ago, the Now Network doubled data for capped customers, and began offering an unlimited plan for $60 per month. Apparently, the carrier has...

Sprint’s New CEO Aims to Cut Pricing First, Improve Network Second

Tim August 15, 2014 78

Sprint's new CEO, Marcelo Claure, has a game plan for his new company, one that will have any potential customers thinking twice before signing up for a competitor. Claure's main focus will be three areas moving forward - price cuts, network improvements, and...

Official: Dan Hesse is Out at Sprint, Marcelo Claure is New CEO

Kellen August 6, 2014 23

There is your new Sprint CEO. No, not Beckham, the guy on the left. That is Marcelo Claure, the man behind Brightstar (a major wireless distributor) and member of Sprint's board. He will officially take over for departing CEO Dan Hesse on August 11. Brightstar...