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Samsung to Open 1,400 Experience Shops Inside U.S. Best Buy Stores

Samsung Experience Shop

The rumors were true, Samsung will open mini-stores or Experience Shops inside 1,400 Best Buy stores across the country beginning this month. Similar to what Apple has done with their personalized section of the “worlds largest consumer electronics retailer,” Samsung will carve out their own space in both Best Buy and Best Buy Mobile shops to provide customers an opportunity to explore their smartphones, tablets, laptops, and cameras with help from a Samsung Experience Consultant.

The shops will vary in size, with the largest being approximately 460 feet, and will offer up a hands-on, interactive experiences of Samsung products to customers. Samsung and Best Buy are expecting to have 900 of these shops open by May.

Not that Samsung needed any help in boosting their already enormous sales, but this certainly won’t hurt. You have to wonder, how can HTC or Motorola or LG ever compete with something like this? Every time someone walks into a Best Buy store, they’ll be greeted with glowing neon Samsung logos, tables with products for demos, and “specialists.” Good luck, rest of industry.

More info at Best Buy’s Samsung Experience site


Samsung Experience Shops in 1,400 Best Buy and Best Buy Mobile stores create a destination where consumers can experience Samsung’s extensive mobile ecosystem of products and learn how they work together from dedicated Samsung experts

Richardson, TX — April 4, 2013 — Samsung Electronics announced today a unique relationship with Best Buy, the world’s largest consumer electronics retailer, centered on retail innovation for customers to explore, purchase, activate and service the broadest portfolio of Samsung mobile products and accessories. The Samsung Experience Shop™ will be installed in more than 1,400 Best Buy and Best Buy Mobile specialty stores across the U.S. beginning this month. By early May, 900 Best Buy and Best Buy Mobile specialty stores will feature the Samsung Experience Shop, with the remainder launching by early summer.

At the Samsung Experience Shops, consumers can experience Samsung’s full range of mobile products including smartphones, tablets, laptops, connected cameras and accessories, all in one location. The shops enable consumers to interact with and buy Samsung’s latest mobile products and experience how the devices connect together to enrich their lives.

Select Best Buy stores will have Samsung Smart Service™, which includes dedicated Samsung Experience Consultants™ and Best Buy blue shirt sales associates to assist customers with purchasing and activating mobile products on the carrier of their choice, understanding their device and supporting them throughout the lifecycle of their product. The specially trained Samsung Experience Consultants will assist with product demonstrations, basic product services, Samsung account set up, warranty registration and post purchase support.

“Samsung has been delivering the latest innovation across the consumer electronics category for some time,” said Dale Sohn, president of Samsung Telecommunications America. “With the Samsung Experience Shops, we are ensuring consumers get the most of that innovation by learning how to leverage their mobile devices across our ecosystem of consumer electronics. Consumers will have one place to not only explore and learn about our full portfolio of mobile products, but also the support of a Samsung expert to help with selecting and servicing them. This will truly be a unique mobile shopping experience.”

The shops vary in size, with the largest being approximately 460 square feet. Within the larger shops, the Samsung Connected Solutions™ area creates a place for customers to see how easily Samsung devices connect and share content across multiple screens.

“We look forward to showcasing Samsung products in the Samsung Experience Shop in all Best Buy and Best Buy Mobile locations. This is part of our Renew Blue transformation strategy – working closely with vendor partners to innovate and drive value, while also updating our stores to focus on growing and profitable categories,” said Shawn Score, head of U.S. Retail for Best Buy. “Our promise to our customers is simple: we’re committed to providing the best value, service and selection. Our partnership with Samsung on the Samsung Experience Shop is another way we’re delivering on that promise.”

In addition to the in-store experience, online sales and support of Samsung mobile products and accessories will be available later in Q2 at www.bestbuy.com/samsungexperienceshop.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 236,000 people across 79 countries with annual sales of US$187.8 billion. To discover more, please visit www.samsung.com.

  • DroidDoesnt_2

    “Similar to what Apple has done….”

    That should be Shamsungs motto

  • Ibrick

    I dislike Samsung more and more with each of these stories.

  • proud to say that Rochester, MN was one of the first!

  • DanWazz

    Samsung took on Apple when they had their kiosks and Apple store all over the place. I’m sure some one somewhere will take on Samsung.

    • Ibrick

      The only companies I could see competing with Samsung would be LG and Sony since each have multiple income streams outside of phones. Moto has probably the largest being backed by Google, but that all depends on how much Google wants to invest.

      People can make the argument that Samsung’s success is good for Android, and I agree to a point, but competition within the Android market would benefit Android even further than having a single company representing Android, which hurts the brand as a whole IMO.

      • DanWazz

        I agree. I don’t like people thinking all Android phones are Samsung, just like when people called all android phones Droids, especially since Galaxy phones run Touchwiz. The more companies making Android powered smart phones, the better. I’m kinda rooting for LG to make a leap in the market. I like their phones designs, and the Optimus G has a good in hand feel. Sony making a big push, or a Nexus phone, would be welcome in my eyes.

  • RaptorOO7

    The Apple stores within Best Buy are a joke and why would you buy an Apple product at BB if you have a local Apple store to begin with.

    As for the Samsung stores within that will be cool and they can provide (hopefully) better info on how you can integrate the devices to get the most out of them.

  • Daniel Russell

    There is one in Lewisville, Texas up and running. I expected more laptops and other accessories than just the Note products, samsung galaxy s 3s and other random tablets. The
    store people suck.

    I asked: What is the screen resolution on the galaxy note 10.1?
    Sales associate had to look it up online with help from another associate.

  • akhnaten

    I was excited until I read that their shops would be in Best Buy stores.

  • JBartcaps

    Floor models at Best Buy are the worst products ever, especially when Best Buy’s WiFi doesn’t work

  • Glad to hear it’s not another apple stand, if nothing else. I have to admit, I can count on two fingers the number of times I’ve been inside of a Best Buy in at least several months. FWIW, the only device I played with was a Note tablet, which they had front and center.

  • Cory Larson

    Just stopped at the local Best Buy a couple days ago and they had the floor ripped up and tape around an area with a sign that said something along the lines of “A new Samsung Experience Coming Soon”.

    • Tim242

      Google made Android to be used by anyone. Samsung is doing what Google intended. If Google wanted a Nexus section in Best Buy, they could do so.

      • JetBlue

        The problem is people might think what Samsung is putting out is the Android experience.

        • Tim242

          They are putting out an Android experience that most people want and use. Working in a cell phone store, I can assure you that most people do not like the stock Android experience. We may appreciate it, but most do not.

          • DainLaguna

            Well if you work at Verizon I can give you plenty of reasons why folks wouldn’t want the only stock experience that was offered there recently.

          • Tim242

            No, Sprint. They have several stock Android phones, most mid-range. Even when the GNex was free, people chose the S2 over it. The UI of stock phones turn people off. I wish that were not the case, but it is.

          • DainLaguna

            Sprint had the nexus s and galaxy nexus. The reason folks chose phones like galaxies over them is marketing. And if I’m not mistaken, the s3 was pushed way harder. And the s2 was cheaper than the nexus. And both had better cameras. Stocks fluidity and updates is massively better than the skin Samsung uses. But good luck finding a rep that will explain t. And if you’re a sales guy, the goal is to sell rather than risk loosing it. Some people prefer commercials do the selling rather than investigating themselves

          • umataro42

            It was probably still the easiest phone they offered to unlock, root, and then do what you want with. If you’re going to be stuck on Verizon and you know enough to run a toolkit, its their best phone.

          • umataro42

            I would say that applies to my parents. I’m on Verizon and went from the OG Droid to the Galaxy Nexus and nothing in between because I liked the stock experience (and knew it would be easy to unlock and root).

            I like tinkering with my phone and trying out different settings and customizing to get it just how I like it. My parents recently got smart phones (Atrix HD since it was on sale) and whenever I look at them, it bothers me how cluttered and unorganized their home screens are.

            So I’d agree, the average consumer wants a phone that’s ready to go when you turn it on and has little interest in customizing or personalizing it.

        • Cory Larson

          Yes, I think that’s what I meant to say. To me it just feels like Samsung is either trying to or is unintentionally getting, through their elaborate marketing, the props for the work that Google has done. I know that Android was build to be used by anyone, but Samsung has such a large presence that an association between them and Android is occurring. The other phone makers need to step up their game.

          • kg215

            Google doesn’t mind, this was how they want Android to be. It’s not like Google sold all of Samsung’s phones for them and Samsung did nothing. Look at all the other manufacturers who had the same potential advantages and 2 (HTC and Motorola) even had a headstart with two hits (OG Droid and Nexus One). They still failed big time, and may continue to fail in the future too. The HTC one won’t save HTC though it is a step in the right direction, and Motorola we are still waiting for the hopefully good X phone.
            In the end, more people using their services, even if it doesn’t promote Google directly is a good thing for Google. That is why they let Apple use services like Google Maps and they even update it and improve it regularly; instead of gimping it/not offering it like Apple/Apple users deserve. More users=more money and more recognition.

  • Bionicman

    this is a good thing for Android overall. bottom line is, Samsung promoting their phones with Android in Best Buy means more exposure for Android (well and Samsung too).

    • DainLaguna

      Eh…..I dunno man. Think of the non-techie type customer that would usually otherwise buy an iPhone…..

      “Android? What android? I use a Samsung.” Get ready for a lot of that.

      • michael arazan

        Android has over 70% of the mobile os market, I think people are aware of android now.

  • Illinipoke

    “Not that Samsung needed any help in boosting their already enormous sales, but this certainly won’t help.”


    • Austin Warren

      Has to be. Opening 1400 wouldn’t help? Right.

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  • TIme to roll out the blue carpet

  • There’s that many Best Buys left?

    • VoiceofSky

      lol i was thinking the exact same thing haha..

  • DieGrammatikNazi

    Experience and Best Buy in the same sentence?

    • S.Ober

      Exactly what I was thinking.

  • Kevin Hill

    Easy way to destroy Apple. What they’re thinking: “See that Apple Shop? Forget them, their shops are small and don’t deserve as much attention. Come over here and let us take your money”. The fun part about this is that it will probably work.

    • DroidFTW

      haha, I wonder if you really believe this. Samsung is no threat to Apple. They are still a huge company making money hand over fist. They dominate smartphone market profit share. Being in Best Buy does nothing to change that.

      • akhnaten

        I agree with you, but for a different reason. I doubt Apple’s Best Buy presence accounts for more than 1% of sales.

        • Kevin Hill

          Without data, you have no way on knowing this. The stores, may not have a lot of purchases, but by making the brand more widespread, and by letting people try their products before buying them, they are likely to get more sales.

    • Nunya

      God, I hope so…

  • Bionic

    Yet more evidence that Samsung is going to leave Android and use Tizen as its OS with complete control over it. We have another Apple in the womb here folks.

    • mustbepbs

      Without a direct competitor (let’s face it, Sony/LG/HTC are not competitors to Samsung), Google could rule Android with Motorola. I know I wouldn’t miss TouchJizz.

      • Bionic

        Problem is that most Samsung users dont care what OS they are using as long as their apps work. Samsung would take half of the Android users with them

        • S.Ober

          I love my S3 but I only use GApps, so if they want to play and Apple based game I’ll go to a Nexus.

        • Tim242

          And just where do you think the apps will come from?

          • kg215

            Make their own or borrow apps from Amazon or whoever, it doesn’t have to be groundbreaking just functional and enough people might switch over. Even if it isn’t close to Google quality it might be okay for a large number of people. It’s like oem bloat, we say it’s terrible on here but phones with bloat sell just fine.

      • Austin Warren

        They need to make good phones with Motorola first. They have the battery right. Just need the specs, and software.

    • Tommy Thompson

      How does this show that at all?

      • Bionic

        you have to know some of the back story i guess

      • Austin Warren

        It doesn’t. Dont listen to the nonsense here.

    • Bionicman

      umm how many years do you think it’ll take for Tizen to become as smooth as Android is today? How long did it take Google? I dont think we have to worry about Samsung leaving Android anytime soon. Financially it wouldn’t make sense.

      • Bionic

        couple years from now might be a big deal

    • Austin Warren

      Won’t happen.

      • Bionic

        samsung has the money to fund tizen and make apps, and hire developers

        • Austin Warren

          So having money means they would do that? No.

          • Bionic

            Samsung is power hungry and they have money to set up their own thing, that is reason enough

          • Austin Warren

            Without proof, this is all speculation. X phone and Samsung moving to Tizen belong in the same category.

          • kg215

            Having a contingency plan is not the same as being “power hungry.” Yeah Samsung has Tizen and they sell windows phones and they are collaborating with firefox on the competitor to webkit etc. None of that means they are plotting to leave asap to setup their own thing. Google bought Motorola, it does not mean they are going to screw over every other manufacturer. Could they be planning to leave? Sure but we haven’t seen anything that is close to proving it yet.

    • Tim242

      Won’t happen. It would be nothing without apps.