Well, Beats Music is in fact a real thing and it should be here in January 2014. According to Beats Music CEO Ian Rogers, the service has been in testing for quite some time thanks to the help of “people who know and love music,” along with a few of his personal heroes. Details on how the service will work are scarce, but rumors peg it as a Spotify competitor focusing on playlists.
Rogers didn’t reveal any partnerships in his post about Beats Music, but the media has been told that AT&T will be a launch partner. It’s tough to tell if that will be for billing purposes or for preloading (bloatware) Beats Music apps on their phones. As you may know, AT&T is a big seller of other Beats products, so the partnership makes a lot of sense.
With January set as a launch, and CES happening during the first week of the month, don’t be surprised if we find out more in Vegas.
Here are the facts about the service as of today:
Beats Music is real.
We’re in an internal, private beta with people who know and love music (including a few of my personal heroes).
We’re providing a few artists and other influencers access to familiarize them with the service and get their early feedback.
We’re making improvements based on that feedback.
We can’t wait to share it with the world, and are set to launch in the US in January.
Before launch, Beats Music has opened up a sign-up page for users to be able to reserve their username. If the service sounds even a tad bit interesting, you may want to head over there immediately before all the good ones are gone.