Shortly after announcing that the “Nexus experience” edition of the HTC One would retail through Google Play for $599, HTC went ahead and raised the price of the unlocked Sense-filled version that’s available through their own shop from $575 to $599 to match. They didn’t give reason for the price hike, but one would assume they weren’t interested in selling the exact same phone at different prices, especially since the one with the lower price is the version running their own in-house team’s software. Slap in the face, a bit?
To potentially make up for the sudden jump, they are currently offering a $25 Google Play gift card with all purchases of the unlocked HTC One. So in a backhanded way, it’s like you are still getting the phone for $575.
Keep in mind that Amazon is running a 1-day sale (today) for the AT&T and Sprint variants of the One in both black and silver/white. You can grab the One from either carrier for $79.99 as a new customer or $99.99 with an upgrade. Sure, they aren’t unlocked, don’t have an officially supported unlockable bootloader, and you’ll have to sign a two-year contract, but at least the price is enticing.
Cheers Justin W!