HTC Pulls Out the Old “Blind Test” in Latest Ads, and HTC Wins Every Time!

I know that most of you are all off observing freedom, but we have marketing news to report. Yes, marketing news! HTC is back doing commercials to promote phones, though this time, Robert Downey Jr. isn’t involved and on the set of something where he clearly would rather be doing something other than promoting HTC products. This time, it’s all about the blind tests. Oh boy, because blind testing is always a go-to when every single other marketing attempt you imagined failed miserably.

So how’d it all go? If you guessed that HTC wins every time, you guessed right!  (more…)

Sprint’s HTC One M9 Gets Android 5.1 Today, LG G4 Gets Minor Update

Earlier in the week, HTC told us to expect an Android 5.1 on the Sprint One M9 come July 1. This morning, they delivered on that promise. The update will arrive as software version 2.6.651.11.

Sprint didn’t bother to list out much in their changelog, only that this is 5.1. I would imagine HTC might sneak in some camera improvements and other little tweaks to Sense. If you get the update, be sure to let us know.

Meanwhile, the LG G4 is receiving a minor update that improves “Reactivation Lock” and lands as software version LS991ZV5.  (more…)

Mystery HTC Phone on Its Way to Verizon Stops by FCC (Updated)

A random HTC device stopped by the FCC today, looking all sorts of ready for Verizon. To be honest, though, I have no idea what this phone is. The FCC (ID: NM80PM3100) calls it a “smartphone” and says that it has support for all of Verizon’s typical CDMA and LTE bands, along with a couple of GSM bands for global roaming, but those are the only details we have.

Could this be the One M9+ on its way to the US? Eh, maybe. Is it another budget HTC device, like the Desire 612? Could be that too. Is this something completely new from HTC that we haven’t even been tipped to? That would be something.  (more…)

HTC Device Owners, Prepare to See “Promotions” in BlinkFeed

Back in May, a report surfaced that HTC was attempting to implement paid promotions (aka ads) into BlinkFeed. Today, that news becomes official, as the company has announced the changes being made in a post on its website.

In the post, HTC goes over everything you need to know about what is changing inside BlinkFeed, but basically, users in the U.S., U.K., Germany, Taiwan, and China will see a limited amount of paid promotions from companies such as Yahoo!, Twitter, and HTC itself. These promotions will showcase useful and exciting applications you can download, as well as new accessories from HTC.  (more…)

ASUS Didn’t Say They Talked to HTC About a Merger, But HTC Wants You to Know They Didn’t

Last week, ASUS admitted during an investor call that internally, they had tossed around the idea of trying to acquire HTC. That’s it, though, they just threw out the idea at a board meeting or something before moving on to other matters. They even followed up the brief mention of an acquisition by saying that they were unlikely to even attempt such a thing, because they aren’t interested in buying companies on their deathbeds like to grow organically.  (more…)