Nothing announced its Ear 1 earbuds today, and yeah, they are earbuds. While they have a clear vibe going on to add a bit of uniqueness to their design, it's hard to standout in the earbud space unless you sound incredible at the $99 price they will command....

Nothing, a company making clear earbuds that'll cost $99, has a unique idea to launch their first product. Instead of opening up sales and letting the world have at however many they've made out of the gate, they are instead going to try a scarcity hype model...

Nothing, founded by OnePlus co-founder Cari Pei, will finally stop the madness and truly reveal its first product on July 27, the Ear 1 wireless earbuds. Since the start of this company, we've been talking about literally nothing, so this whole time I've been...