According to Bloomberg, HTC is poised to enter the ruggedized camera market with a device designed to compete with products like the GoPro 3.
The shooter, described by someone familiar with the device as “tube-shaped,” will reportedly be waterproof and feature a 16-megapixel sensor and ultra-wide lens. Bluetooth and Wi-Fi radios will facilitate connectivity between the camera, with both iOS and Android devices supported, plus a dedicated app may be available at launch.
The device may be unveiled as early as early as HTC’s Double Exposure event on October 8, at which the company is also expected to reveal a so-called selfie smartphone.
Bloomberg postulates HTC is searching for new sources of revenue after ceding a large share of the handset market to competitors. Strange as it may sound, cameras for extreme sports may turn out to be quite a profitable new product category for the electronics maker – GoPro raised $427 million in a June IPO.
We will hopefully learn more in October.