According to a report out of ChannelNews, Samsung is going to kill off the blue logo that you are seeing above and rebrand itself. This report claims that they have engaged with teams that have been involved in brand development for Nike and Starbucks, to help create a new image and look that will be unveiled at CES in January. There will be a new set of colors to represent Samsung, along with a focus on lifestyle activities in their ads, similar to what Nike has done. Their goal is to change the perception of Samsung as an “Asian brand” and into a global technology brand. This report also claims that Samsung employees have been told to hold off on ordering business cards until January.
So at CES 2013, we could see an all new Samsung. Do you care? How do you view Samsung now?