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Here is the Amazon Fire Phone’s Biggest Flaw Presented Perfectly in a Single Image

The Amazon Fire Phone will be talked about for the rest of the day ad nauseam. From “top 5 features” lists to people referring to it as the “world’s most exciting phone,” there will be plenty to take in with regard to Amazon’s first attempt at a smartphone. There are things to like and loathe, others to debate about, but one thing is clear – this is an Amazon product through and through. 

So I’ll just say this – if you are an Android fan who also happens to love Google’s services, there is no better way to show you that the Fire Phone should not be your next phone than through Amazon’s own Fire Phone listing. Take a look at the image at the top of this post and tell me what’s missing. Are you seeing it?

I would imagine that you figured it out. Amazon points out that the Fire Phone has access to the Amazon Appstore, along with a bunch of apps like Instagram, Netflix, and Facebook. What it doesn’t have, is access to any of Google’s apps. You will notice that Gmail, Google Maps, Hangouts, Google+, Google Calendar, Chrome, Drive, and YouTube are no where to be found. You also won’t see Google Play, meaning you won’t have access to Google’s own growing app ecosystem or media library through apps like Play Movies and TV, Books, Newsstand, or Music.

And that, my friends, is the biggest problem with the Fire Phone or Fire tablets or the Fire TV, for that matter. If you want the Google experience, which means access to all of Google’s native apps, you won’t get it here.

  • John

    Amazon has the best price on the Fire TV – Get it here now! http://amzn.to/TPHo6G

  • Cfhotwing

    Let me tell everyone that the amazon AppStore doesn’t have hardly anything it doesn’t even have youtube that is the only reason I rooted my kindle I just couldn’t take not having hardly any apps plus youtube and 90% of googles apps are all I use for files and everyday use I hope amazon sees this page and all the hate mail they are getting because no google apps

  • Cfhotwing

    I rooted my kindle fire for the google play

  • Amphysvena

    Wait. Hold the phone. Let me get this straight. You mean to tell me a phone that isn’t an Android phone, and doesn’t use the Android OS, DOESN’T have access to Google’s appstore? I AM JUST SHOCKED.

    • Joseph

      It seems that you didn’t read the posts about the phone. Yes, it is an Android phone, which by the way is Google’s OS and uses Google’s appstore. Interesting, no?!?

  • Pitch ßlvcko

    There is ways to get around the appstore stuff as long as it is .apk capable just use 4shared but there are way better phones out there like the LG G2, HTC One, IPhone 5-6, and the Samsung Galaxy S5

  • Dana Middleton

    It also says that there is instagram but at this time there is no instagram app from amazon apps.

  • Radar323

    No Google? Hell, that’s a selling point, right there.

  • Wayne Jones

    I don’t see CONTACTS on the Fire Phone’s home screen either.

  • John Kent

    When the hell is Google going to build an audiobook store?

    • NexusMan

      When they can find one to buy. Just as Amazon did.

      • John Kent


  • people don’t get android because they want to be swarmed in the glow of google. not that this phone is going to be some game changer in the mobile industry.

  • The Amazon Fire Phone is a cool device and it has some cool features and value to it, but I wouldn’t buy one.

    1. Its carrier exclusive to AT&T
    2. Its $650 price tag (locked to AT&T)
    3. Most importantly, it doesn’t have the Google Play Store access so I can have the apps I have purchased and will purchase over the years.

    No real app store like Google Play or even iTunes, no deal. And that goes the same for Windows Phone 8. But I would own the Amazon Fire TV considering it has what I need already into with a few games on the side.

  • SunnySD92101


  • SunnySD92101

    If Microsoft can’t even get 3% of the cell-phone market share, how can this “google-less” device even make it to market?

  • guesswhat

    but will still sell more than droid life readers favorite phone moto x

  • Salvationalizm

    Nothing like raping an open source OS for your own devices (double entendre) and then taking a giant dump on the company that created it…classy

  • yummy

    Does it at least put out fires? Can someone flambe something and drop this firefone on it, see if it puts it out.

  • Ryan Dunne

    as Bryan replied
    I’m blown away that some people able to get paid $4888 in 1 month on the
    computer . go to the website >>>>> W­o­r­k­s­7­7­.­C­O­M­

  • Mark Schleupner

    Maybe I’m missing something…. but wouldn’t you be able to just sideload Google Play onto this phone? I thought that could be done with the Kindle Fire.

    • That’s the point. 99% of consumers have no idea what sideloading is. You need to install Google services and Google Play and you most likely need to be rooted to be able to push these as system apps and set permissions.

  • a_rob

    Urrrghhhh…terrible sentiment to the article – one of the key selling points for this phone is for people to get away from a reliance on Google’s services.

    Long gone are the days of Android being the platform that offered the functionality – as each update passes, Google rips out more and more of the Android basecode apps and replace them with Google specific versions. If you don’t install the Google ones (with all their T&Cs, data harvesting etc) then you end up with a compromised Android experience. If you’re happy having all your services with Google then it’s not a problem, if however you prefer your own preferences rather than having the Google way forced upon you then the Amazon phone serves a clear purpose.

    TBH, it seems pretty stupid to complain that Amazon Android isn’t Google Android!

  • glennbowman8

    co-worker’s mother-in-law makes $84 hourly on the laptop . She has been laid
    off for 9 months but last month her pay check was $15725 just working on the
    laptop for a few hours. look at this now



  • Bruce

    I won’t be buying this device!

  • Gaurav Bidasaria

    here is the release date and price details of the fire phone and the live demo video shared by amazon.


  • SupershopperNZ

    Googles put the FIRE out & without using any water – cmon Google play the game – ROD Clements
    Whangarei NEW ZEALAND

  • J

    If they add a free bible ebook then here in the south every one over 45 will buy one…..

  • exman000

    Absolutely agree. The hardware specs are a average, which could be forgiven, but the software is shocking. Android is not Android without Google services. I’d pay extra to use Google services.

    Similarly, I’d avoid this phone like the plague.

  • tidusmccoy1515

    The one good thing about the fire phone is that maybe now their app store will get some apps. I have 2000 coins but all the apps in the store are crap. I could buy SOOOOOO many things with 20 dollars on the play store. Tons of good icon packs, etc.

  • Mike Snyder

    Lets face it: AT&T exclusivity added to the lack of any and all Google apps (as well as the complete unavailability of said Google apps) will completely kill this and any other device like it.

    Once this goes the way of the Facebook phone – and it will – I may pick it up on eBay for a penny plus $4.99 shipping just to see what all I can do to it (not with it).

  • This is reality … I predict this Amazon phone will go the same route as the Facebook phone. Within three weeks it was selling for 99 cents and still few takers to be found. But I do like this picture of the new Amazon phone ….

  • CapnShiner

    Basically, the Fire Phone is for people who already own a Kindle Fire tablet. Those people obviously don’t care about the lack of Google apps and services. Kindle Fire owners are probably already pretty invested in Amazon’s ecosystem, so the Fire Phone might be perfect for them. I imagine a lot of people who own an iPhone and a Kindle Fire will replace their iPhone with a Fire Phone. People who tried a Windows Phone and don’t like it might give the Fire Phone a try. Blackberry users who are finally ready to stop kidding themselves about Blackberry’s future might give the Fire Phone a try. Other than that, I think people will stick with iPhone or Android. If Amazon spends as much money on marketing the Fire Phone as they do on the Kindle Fire, it will probably see some success. It just won’t come close to the iPhone or Samsung Galaxy S phones. AT&T exclusivity won’t help either.

  • BOB Dudek

    I know now that it will be a another “Facebook Phone”..its on (LOOK AT THIS!) every news breaker on every TV channel today.

  • brian.

    Alright, I get it, you can root this phone because it’s a forked version of Android, and install something like CM11 on it. Get a nightly and it will be buggy and whatnot, but at least it will be better than the OS that comes stock.

    But please realize that not many people who are “happy Amazon customers” won’t do this. For us forum lurkers, it will be another phone that we need to give a reason for your average friend NOT to buy. Please gear them to other alternatives at this price point or less:

    Nexus 5
    Galaxy S4
    Galaxy S5
    Moto X
    HTC One M8
    LG G2
    Sony Xperia Z1
    Sony Xperia Z2
    One Plus One (If you can find a way to actually get one)
    The upcoming LG G3
    An iPhone
    A Windows Phone…

    Shall I go on?

  • Exactly why I have no interest.

    Too bad. Seems like a slick device.

  • Brian McClure

    I migrated from a 2nd gen Nook, to a real android tablet because I didn’t like being forced to use one services ecosystem. There is so much wrong with this, locking people down to just Amazon services with no others options.

  • JoeTi

    This is an iPhone without a home key. I’d almost (almost) say don’t bother coming over to an open source os like android from iOS for this pos….

  • Jeff Broders

    No problem. Root it. Cm 11 runs great on my Kindle Fire Hd 7.

  • Save Lowest

    Amazon Fire Phone
    looks huge and clunky, not really something I want in my pocket. Also, screw 3d, bring on holographic imaging!


  • RickRude

    Get ready for the “fire” sales

  • Kevin Liebler

    Why does their music service icon look like Brick-it or Breakout?

  • Zom Bean

    You have got to be kidding. Amazon should give this phone away since it can only access their services. And they want me pay for the privilege. Don’t get me wrong I am a PRIME member and love Amazon, I order at least one item a week and am a careful shopper. There is no way this represents good value at this price. The correct price for this product is $200 without contract and that may be pushing it because of the walled off app limitations. I feel disappointed and angry. Fire is a good name for this product. It should be extinguished. Why is Amazon trying to play catchup to the Windows phone anyway?

    Amazon really missed the boat. Wrong price point. Wrong provider lock in. Wrong app limitations. Also, I got divorced from ATT about a year ago after a painful 2 year marriage and found true love with an MVNO. I’ll spend my money elsewhere. I may go play with it in the ATT store when they get a model. There is no way the average person could ever use this phone as it is. I have too much invested in another OS. No compelling reason to switch.

  • needa

    i don’t think people are looking at this the right way. i am looking at all of the cool stuff this thing can do, while others are just hating on it being an amazon phone. take amazon out of it for a second and look at what this is. is it gimmicky? sure it is, but that does not mean it isn’t cool and that new and better things cannot come from it.

  • SomeDooD

    Stupid Amazon shits.

  • How is that news or surprise to anyone?

  • Brian Wolfman

    Foot…. Gun…. Shoot

  • Tojen1981

    I would understand if Amazon would want to have restrictions on which google apps directly competes with their own offerings (play music/movies/newstand), but they could still allow access to most things like gmail and youtube and other apps I’ve bought through the play store. Maybe Google has an all or nothing policy about gapps though.

  • JWells

    Buy this phone if you want to be Bezos’ boy toy!

  • akazerotime

    Well at least Facebook Phone will have a new buddy on the island of misfit handsets.

  • jboogie1289

    I feel that since there was NO GOOGLE apps what so ever, Goog should send out a OS update to remove all the Amazon apps/suite from our handsets.

    And check out this guy with the Intro for this Masterpiece…….http://www.cnet.com/products/amazon-fire-phone/

    He sounds like he’s trying to convince himself that this is going to shakeup the Smartphone world!!! (Crickets)

  • Jonathan Cruz

    Maybe it isn’t that big of a deal for some people, either way this phone is going to flop

    • SVem26

      Too deep man..

  • Tony Byatt

    I’m interested in seeing what the Dev community will do with some of the apps…

    Mainly the Instant Video app…

  • tomtom

    Now, if Tmobile can hurry along and tell me the real news of the day…

  • Ryan

    I’m really not sure why this is a surprise. That’s why I have one rooted Kindle Fire for the Google experience and a stock Kindle Fire HD for the Amazon experience. (Prime video etc.)

  • Guys, this phone has a BROWSER and you can access any google app you’d like there.

    • um…no?

      Yeah! Web based Google maps finally has Turn-by-turn direct…

      …oh wait…

      Nope, sorry.

      You were purposely trying to be dense, right?

  • Jerry Gooch


  • Tillmorn

    Wait. No Google Maps either? Please don’t tell me that Amazon was dumb enough to pull an Apple and attempt their own mapping software. Or some other crap service that ends up lacking the integrated functionality and accuracy of Google Maps.

    Oh! I got it. Amazon’s map app actually links you to a physical map of any place you search for that you can buy through them!

    • Jeremy Turnley

      To be fair, there are a lot of paid maps apps that work as well and often better than Google Maps. GM just happens to be free and work well enough for most people, so….

      I actually own a license for Navigon on Android and Windows Phone (I have a Lumia 520 to play around with and as a backup phone) for when I travel. You can’t always rely on GM and its dependence on an active data connection and GPS line of sight, and Navigon does a lot better in outlying areas with spotty coverage and dense cityscapes where GPS LOS is lost a lot – I was in downtown Seattle last week, and every time I would lose LOS GM would suddenly say I was three streets over. I pulled over, kicked on Navigon, and it worked perfectly.

      • Tillmorn

        Don’t get me wrong, I completely understand that. In fact, there are a few maps I keep available offline due to spotty connections, both via the data connection and the occasional wonky GPS issue.

        However, I was more so poking fun at Amazon here. Because I find it quite ridiculous that they are so vehemently opposed to including access to Google services that they would willingly block their customers from (arguably) the best free Map app available. Hence the reference to Apple, as their first attempt at pushing their own service, which they swore up and down was better, on their users while trying to put another wall between them and Google was rather disastrous.

      • brian.

        This is my main contention with this phone. A utility that people use every day, and they say nothing about it. Where does this map data come from? Has it been tested?

        This is a mobile kiosk for Amazon through-and-through. It might, very well, screw you when you’re trying to find a place, get work done, or anything other than having a phone for all the “fun”.

        • Jeremy Turnley

          Good questions about the maps. Most likely they licensed them from Garmin, like most other companes do (and even Google did until they piggybacked off them enough to build their own map database). I’d be more worried about functionality than accuracy, personally; if a mapping app can’t give good accurate directions in a city you aren’t familiar with, it can be worse than having no app at all.

          You’re correct, of course – the main purpose of all Amazon hardware is as a portal to their services so you spend money with them.To be fair though, that’s now the main purpose of every mobile OS, thanks to the iPhone (not many people remember the old Windows CE platform that really was all about getting work done). The only difference is which service you are being funneled to.

  • DJ SPY

    So, gmail and YouTube aren’t on he Amazon app store? Why wouldn’t Google make these available there? Wouldn’t they want to reach as many people as they could?

    • Tojen1981

      it isn’t google. Amazon is locking it out of the OS.

  • Install boomerang mail app for gmail. Bam.

    • Mike Snyder

      Seriously, man… Just stop typing. When you think you have something smart to say, ignore the thought and let the adults do the talking from here on out…

      • Kevin

        We got us our self our first Amazon fanboy! Lol

        • Mike Snyder

          Are you referring to me? If not, see points 2 and 3.

          1. Try reading thebeebee’s comments from top to bottom. He can only come up with one way to get a tiny fraction of Google’s services (albeit, a 3rd-party take) on the Amazon mobile product line and he thinks he has triumphed over the entire issue.

          2. The use of proper English is required to make any kind of valid, coherent point.

          3. Reply to the proper post for maximum efficiency.

          • Kevin

            I was referring to the person you were replying to.

  • Ryan Callihan

    We knew this phone would be forked Android just like every other one of Amazon’s devices as soon as the rumors of the actual phone started to hit. So… Why is this a big deal? Sure it’s a dealbreaker for me (and many others, I presume), but none of you can tell me that you weren’t expecting this.

  • monkeyboyep

    Might as well have call this the Nokia N9 that never was.

  • ejtsang

    I would probably never own a Fire device for this very reason. Perhaps Droid Life should keep news on Fire devices to a minimum (as it would for iOS news), despite the fact that FireOS is based on Android. Should they even be considered Android devices? If not, this is not Android news. (I know I know, device launches like this are big news and DL needs the page views to the pay the bills)

    • monkeyboyep

      The Fire wont be around long enough to see this through.

    • DJ SPY

      Oops, accidentally, replied instead of posting a new message. Don’t know how to delete this.

    • Honestly, they are Android devices, forked Android devices but Android devices, nonetheless.
      We might not like it, some of us may hate it, but they’re in the club, until they start using another OS as their base.

      • Droid Ronin

        Does this mean that we will no longer hear about Samsung when they switch over to Tizen completely?

  • Daeshaun Griffiths

    To me this is what a skinned android phone should be. Samsung has tizen. Amazon has this. Lg is on the way with their own, there are trying google now like things and they always tried with link bubble. Instead of making their own app store HTC and Moto decided to put their apps in the store. And if google is really who i think they are, they will pull their pants up and submit apps into every ecosystem. Windows phone included.

  • flosserelli

    No, the biggest flaw is ATT exclusivity. There are millions of Amazon Prime members on other carriers that would buy this phone in a heartbeat if it was available to them.

  • Garrett Sechelski


  • I think the biggest flaw is the pricing…
    For this “exclusive to AT&T” phone, you’d be paying the same price as top tier Android phones and the 16 GB iPhone; well-known phones that you can get on nearly any carrier AND you can take advantage of most Amazon services.
    Amazon jumped into the smartphone game as if they were already on the level of HTC, LG, Sony, etc but with their own walled garden.
    What are the real incentives to buying this phone, especially being locked in for two years?

    • hoosiercub88

      No.. the 32Gb iPhone is priced accordingly with the 32Gb Fire Phone and most High End Android devices, $649-16/$749-32/$849-64

  • dan

    Their browser looks like a soccer ball…

    • flosserelli

      Well it is World Cup month.

    • mmark27


    • Will P

      The design is an “S” for soccer

  • Asmodai

    What you call it’s biggest flaw is the entire point of Amazon making the phone. Amazon isn’t a hardware manufacturer, they don’t care about making a profit off of their phone. They are building a services ecosystem which the Amazon App store is a part of and Google play is a rival to so why would they put it on their phone. If they were going to give users of their device the choice to use google services then what is the point of making the device in the first place, they already have the Amazon app store running on android phones with google play. The point here is specifically to put enough incentives into the phone to get people to buy it and thereby be locked into their ecosystem, just like Apple and Microsoft are doing. Google is unique in letting others base their their OS on their work. That’s why I personally like Android and why I would never buy a Amazon ecosystem device (tablet, phone, or set top box) but I totally understand why they are doing it and frankly from a business perspective it’s very smart.

    • Nick

      If they didn’t care about hardware profit the off contract price wouldn’t be over $600…

      • hoosiercub88

        This one. ^^^

      • EXACTLY! ^^This guy, he gets it.

        Every other product Amazon released was reasonably priced to get consumers to buy in to their ecosystem. Fire phone seems to say “F%$&, that! Buy me because I’m that hotness and I’m just like the ‘Big Boys’! I really am, honest!” lol

      • Asmodai

        I didn’t say they weren’t making a profit. That’s just not the point of the phone so they can undercut in price anyone who is selling hardware to make a profit. That’s ALL they have to do though is sell their hardware for less profit then their competitors they don’t need to take a loss on it. It’s cheap enough to look good compared to the competition, especially if you’re already an Amazon Kindle/Prime/Fire HD user. I think they’ll do fine, they won’t have my business because I don’t want to be locked into an ecosystem be it Amazon, Apple, or Microsoft but there are many who don’t care about that.

        • Nick

          But that’s just it, they aren’t undercutting anyone in any significant way with this phone. My guess is that they lost their shirts selling their tablets at bargain prices, trying to ‘buy’ their way into market share. This time around they realize that people aren’t going to adopt their devices solely on price (otherwise the Fire HD would be the most popular device), so they price it at a point that get’s them a sliver of market share but more importantly not a loss maker.

          The only reason the Fire line exists is because Amazon does not want to compete (and IMO can’t) next to Google’s store on consumer devices, because they know that the people tend to use what comes as the default. By locking out competitors from their devices they assure that owners have to go through their channels, only time will tell if enough people will adopt it to make it worth Amazon’s efforts. And based on the off-contract price, I’m willing to bet Amazon already knows that it’s not going to be a big success…

        • el oso borracho

          Except they aren’t undercutting anyone. If they undercut by a few hundred bucks to offset all the app purchases I’d have to re-make in their ecosystem, then maybe I’d be interested. That could get customers in the door and they’d make back the profit long term. But again, they aren’t undercutting.

    • krudl3rx

      I want soooo bad to be locked to their ecosystem for content – I can’t for the life of me figure out why they don’t get that and give me an Android player for video.

  • sj0808

    Jesus… can you be anymore google kisser DL?

    • hoosiercub88

      I mean, unless you can convince me why I should use a phone, with the same underlying operating system, inferior, and in my opinion ugly hardware.. that would not allow me to enjoy a lot of the services that I use on a daily basis AND be forced to buy a bunch of apps that I’ve already purchased, for the same OS over again?

  • Ralph Bretz

    Alright the Amazon Fire had it’s moment in the spot light. The big news of the day will be T-Mobile’s Uncarrier Event.



    • PoisonApple31

      Typing in all caps makes you a dbag, not to mention your comment.

      dbag x 2

    • 213ninja

      delete yourself.

  • Jason13L

    I thought another big drawback was lack of Bluetooth 4.0 LE. There goes Pebble and Fitness tracker support. Or at least battery life.

  • br_hermon

    Yeah but for all of us Android fans and blog readers, this really comes as no surprise. So…..

  • Mickey Jones

    Man, I wish I shorted this stock. 🙁

    • Pedro

      Since it’s up more than 2.5% today, you still have time.

      Balls, probably not.

  • Willie D

    The purpose of Android is so that OEMs can build a device and use Android as the OS and customize the UI as they see fit. Amazon did just this. Point blank, if you want a Google experience, buy a Nexus.

    • possomcrast1

      The problem is Google wants you to use their ecosystem after customizing the software. Google wouldn’t say anything about it, but these kind of things make them incredibly mad. This is why they went after Samsung behind closed doors and eventually made a deal with them.

      • trixnkix637

        Google was mad because Samsung was to going to develop their own OS to compete with Android, which Samsung used to get in that position of power in the first place.

        • Frettfreak

          which is why you shouldnt buy samsung crap. imo

      • TC Infantino

        Which it seems Samsung is going to go ahead with Tizen anyway. Google should have told Samsung to F*** off and kept Motorola.

    • aye_winchell

      or a samsung, or lg, or moto, sony, asus, etc, etc, etc.

      Its not just a customized UI, its a different ecosystem altogether, to state otherwise is irresponsible. maybe not here, because most of us already know this but in general if someone ask you about it, do not tell them it’s just a customized UI, it is not.

    • el oso borracho

      It’s not about a “Google Experience”, it’s about being able to use the hundreds of apps I have / have purchased, as well as proper GMail, Hangouts, and Maps. The skin/UI experience is not the issue.

    • TC Infantino

      But this isn’t the Android OS. This is a forked OS based off the AOSP, and it doesn’t come with any of the Android/Google ecosystem. The ecosystem, along with all of the Android apps, is what an Android phone compatible with pretty much all other Android phones. People owning an Android phone prior to buying this Amazon phone have a whole list of apps that they have purchased and they probably expect to be able to load right onto their new phone. When they find out that is not the case, and that they are starting from scratch, they most likely will return the Amazon phone and get an Android phone. The only people I see getting this and being happy are those who don’t have an Android phone prior, and probably have one of the newer Kindle tablets.

      • Yeah, people with the Kindle tablets, maybe. But even if they get iOs users who expect to restart their app library, they are going to run into the no-google problem almost immediately.

        I actually really like Amazon, and the Kindle Fire (and the Kindle) but I can’t stand this no google policy. It’s downright unethical. iOs has allowed Google since the beginning, as long as they comply with the same rules everyone else has to follow. And Google would allow iOs apps on play, IF Apple made any effort to release them. Both companies allow Amazon services, because their terms of service apply to everyone equally.

        But along comes Amazon and picks and chooses who is allowed to use their platform at the corporate level. It should be illegal. Pretty sure it is, but most laws don’t apply to the digital realm of services. :/

  • bawboh

    I don’t know. I use Amazon’s services more than I use Google’s for music and movies, so for someone like me, this phone is enough. Though, if you are using Google’s services, then of course run. Run far away from this phone. (Honestly, for some reason, I feel this whole this is reminiscent of the HTC Facebook phone).

    • el oso borracho

      As long as you realize any app you’ve purchased on the Google Play store you no longer get to use until you re-buy it in the Amazon App Store.

    • Kevin

      By your logic, I should buy a Facebook phone because I use it more than Google+.

      • bawboh

        Not really. I mean, most of my content comes from Amazon (music and movies). That’s what I’m getting at.

        • Kevin

          You got me there on movies, every other Amazon app is available on Android.

          • bawboh

            Amazon really needs to distribute their Amazon Prime Video app to more devices. Seriously…

    • So you don’t care about not being able to use Google Maps on your new Amazon phone?

      • bawboh

        Oh, good point. That’s one I wouldn’t be able to live without.

  • Amazon Fire Phone: This year’s truly flawed phone. Why announce all innovative services and screw up with little but larger parts like No Gapps, No Play Store and no Bluetooth 4.0 Support. Are you living in 2011 Amazon?

  • rfranken

    i was just praising the amazon app store on how much it has improved over the years….but the thought of Only having that appstore. Ahhhh heck no!!

    • 1mobile market works fine on amazon devices.

      • yeah, if you’re dumb.

        Have you looked at the insane list of permissions that app requires?


        …only a complete moron would use that app

        • SVem26

          Do you even App Ops bruh?

        • regkilla

          Paranoid idiot.

  • DudeAbiding

    Dead on Arrival

    • mildmanneredjanitor

      The lifespan of a firefly is a few days to a couple of weeks. So just a bit longer than this phone perhaps..

      • David Belyea

        Or 1 season…

        • Salvationalizm

          aww, too soon man, too soon…

  • Defenestratus

    Its not that the google ecosystem is so much better – its just that being tied down to a single ecosystem SUCKS.

    • rfranken

      but it is SO much better. I constantly go through the amazon app store trying to find things to spend all those dang free Coins on that I have. I can’t find anything I want. like for really real.

  • cjohn4043

    Sure, it runs Android but ultimately this is Amazon’s baby. Did the Kindle Fire run Google apps? If it didn’t, I don’t see why people are making such a big deal about it now.

    • It was a big deal then too, at least to me.

      • Richgski

        Me too. That was one of the main reasons why I decided not to get a Kindle.

      • guest

        This is expected given Amazon business model

      • jabarri2

        was a big enough deal that i had to root my gf’s kindle and throw CM on it

    • el oso borracho

      No, which is the only reason I don’t have a Kindle Fire HDX. They’re otherwise great hardware.

  • Google Ecosystem, I choose YOOOUUUU!!!

  • Raven65

    Hey look… there’s an Amazon Instant Video App on an Android-based phone! Now, make it available to the rest of us Android owners – like you already have for iOS!

    • im sure someone will port it to other phones

      • Gary Graf

        I’m pretty sure there’s one on XDA, but it’s iffy on compatibility on most phones

    • Manthas

      The app already exists on the Kindle Fire line of tablets as well, but we still have yet to see a good port of it to standard Android tablets, so I wouldn’t hold out much hope here. I am guessing it has to do with the fork that they’ve done of Android and all their custom work behind the scenes.

  • Danmheadache

    No google apps on amazon appstore?

    • Cael

      Google should never…especially since there isn’t an Instant Video App.

    • el oso borracho

      No any of your apps you’ve purchased in Google Play on the Amazon store. Buy them again.

  • Mark Rich

    I think you may have missed the point though. This isn’t an Android phone and doesn’t come with the ‘Google Experience’. It doesn’t say ‘powered by Google’ anyone upon it. This is Amazon’s take on the same underlying software base. If you want Google, but Android. If you want Amazon, but Fire and Kindle. If you want those apps, side-install them from other sources but they’re not going to come out of the box.

    This isn’t a phone being sold to die-hard Android fans. They will always look elsewhere.

    • Keep in mind that you can get all of the Google experience on iOS too. Other than Google Play, you can get Gmail and Maps and everything Google on iOS. Amazon, nothing.

      • Droid Ronin

        You can get Google apps on iOS, but not on Amazon’s Fire UI which uses Android.

        The irony is delicious.

    • Ian

      You can get many of the Google apps on iOS however…

    • Still it lacks in a basic Bluetooth 4.0 [L.E.- Low Energy] support.

    • John Bush

      If you want apple, buy iOS. But at least if you do use iOS (and I never would), you could still download and use the Gmail app.

      • regkilla

        So you will never experience a better operating system?

    • Cael

      FireOS is still a fork of Android….

  • Ryan N

    Amazon just broke one plus’s record for a phone being killed before launch!

    • monkeyboyep

      At least the One comes with Bluetooth 4.0…


      • el oso borracho

        Bluetooth 4 is just for low power stuff like watches and fitness trackers. Not a big deal for the majority of people. 2.1+EDR is what 99% of audio streams over.

        • monkeyboyep

          I would agree with you, but I imagine the people that actually buy this phone are the same people that want those low power accessories. General consumers don’t understand the differences in this technology and just want their Fitbit/Fuelband/Up/Gear to track their steps in between scanning and buying crap they walk by.

          • el oso borracho

            Yeah I more meant that it’s still an extremely small minority of people who use any of that crap. And mostly geek-types who don’t want an Amazon phone. I’ve never seen anyone old or female using any of those, and work at a tech company where I’ve seen like 1 ever anyway. Only other person I saw wearing one was a friend who worked at Nike.

          • TheOiulkj

            “I don’t know what BT4.0 is therefore it’s useless and only a small minority of people use it”

            -The minority.

          • el oso borracho

            I know exactly what BT4.0 is (many do not) and only a small minority of people use it _because_ only a very small minority of people use fitness trackers, smart watches, etc. That’s why it’s not a big deal “for the majority of the people”, because the majority of people don’t use it.

        • antwonw

          Actually it is a big deal. A growing number of new devices will not work unless the controller phone has Bluetooth 4.0.

        • And how is that not a big deal?

      • TedPhillips

        yep, bluetooth 3 only is huge deal [breaker]. i can’t see how it doesn’t have the hardware. my guess is it is a software limitation. (or maybe coexistence)

  • lartmander

    LOL… first thought was it looks like how my VZW phone looked before I rooted/ROM’d it… #BloatWare

  • BoFiS

    amen to that, without Play Store, Google Apps, or you know, a decent version of Android, who cares? I can buy things off Amazon on my phone just fine as it is

  • Liderc

    Yeah, what a useless product. Will be a flop just like the Facebook phone. They just don’t get it do they.

    • Matthew Merrick

      worse than the facebook phone. at least there you could disable facebook and were left with a decent mid range pure stock google certified android device.

  • Mike Ampaabeng

    RIP Amazon Fire Phone on this day the 18th of June in 2014.

    • Guest

      • valapsp


    • Guest

      Amazon Fire Phone everyone

      • G_Ret

        Wait…I’m confused. Did Amazon really kill it off!?

    • WELL

      Amazon Firephone is not intended for die-hard Android fans or Google’s everything-else-blindly-dismissing fanbois.)

      Amazon Fire Phone is for Amazon ECOSYSTEM AND TENS OF MILLIONS OF THEIR CUSTOMERS and more than 100 million of Amazon store ITEMS.
      + Amazon Appstore and Amazon Services are now and for tens of millions of Blackberry users.

      • ricardo batres

        Thanks for the reply amazon

      • Droidzilla

        Here’s the deal, Amazon rep. If Google ditches Amazon services on there phones, I’ll look for other services. If Amazon ditches Google services on their phone, I’ll look for another phone.

      • You don’t have to be a die-hard Android fan to have a Gmail account, or rely on Google services.

        • michael arazan

          You can opt out of all google services.

          Every news site, non tech, thinks it’s amazing how Amazon’s phone can take a picture of anything in your home and recognize it with a scan code automatically, and then order that product with 1 click of the button and will know the brand and item. Kind of like Google Goggles but more refined it sounds like.

          I don’t know of anybody who orders their toothpaste, toilet paper, household cleaners, etc from amazon, instead of just going to the store, but they do have better deals sometimes in bulk. Even though it’s not for me, I still shop amazon a few times a year.

          • jabarri2

            theyre creating solutions before there are problems. its going to fail, hard.

          • Can’t figure out what point you’re making. Yes, I’m aware you can opt out of Google services. My point is even non-diehard users doesn’t necessarily WANT to opt out of them. It doesn’t take an Android fanatic to feel they need Google stuff they’ve grown to rely on.

            The rest of your comment is irrelevant to mine.

      • Who, by the way, already own an Android phone.

      • Ken Humphlett

        Most people (like me) who want the Google Ecosystem will not want this phone. There are lots of people (paranoid people) who don’t want touch anything Google because they think it’s watching everything they are doing, etc. A co-worker of mine has an Android and disabled all Google content on his phone (such a waste) and only uses the Amazon Appstore. He will buy the Fire Phone.

        • Cory S

          That’s funny being Amazon is far more up front on how much they spy on you than Google is. Every time I search for an item on Amazon I just happen to get an email a day later with “Sales” on that same type of item.

  • Mordecaidrake

    Other than the UI, this is the reason I’ll never own a Fire device.