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HTC and Sprint Were Planning Phone Customization Before the Moto X

htc design studio

There are lots of arguing points when you bring up the Moto X, but the general consensus from the industry is that MotoMaker is pretty awesome. Even if it’s only available for AT&T customers at the beginning, the ability to customize your device just to your liking is something the mobile device industry has wanted for a long time. Today’s news however shows that Motorola wasn’t the first one to try it out, HTC almost beat them to the punch. 

The team over at The Verge got some information from unnamed sources today that HTC and Sprint were gearing up for a web app called the “HTC Design Studio” that basically let you do everything that MotoMaker does. Pictured above is the Studio that was based around the HTC 8XT Windows Phone. Changing main and accent colors as well as matching it with Beats Headphones looks to all have been available. Even personal engravings were optional as well. All of these features you can find on today’s MotoMaker.

Unfortunately for HTC, they couldn’t find a way to streamline the process to keep the costs down. Sprint and HTC cancelled the project and the 8XT launched without this customization option. Motorola’s plant in Texas might have been the key to keeping this up and running at a decent cost.

Do you think this would have helped HTC if they could have launched it before Motorola?

Via: The Verge

  • creed

    Does it even matter? They didn’t do, Motorola did. I was going to buy a lottery ticket, but didn’t. The guy behind won millions. I won’t make the 9 o’clock news, why should htc.

  • Higher_Ground

    Sucks for Reggie, would have been good exposure :(
    But I think that question at the end is rhetorical – it certainly couldn’t have hurt too much.

  • Mike Hilal

    Who cares, because Sprint.

  • subchoopas

    Loise, you
    create $27h thats nice going lady sensible for you! My story is that I quit
    engaging at shoprite to figure on-line, seriously i could not be happier I
    work once I wish and wherever i would like. And with to a small degree effort
    I simply heralwww.Pro67.ℂom

  • La2da

    “Hold The Customization”

  • SprintSucksDonkeyBalls

    Sprint… well look at my username

  • TSY87

    where are all the slots for the VZW logo?

  • Dorian Brooks

    Hey HTC & Sprint… In the words of Yoda, “Do or do not. There is no try.”

  • Adamania

    Such a surprise. HTC and Sprint are both beat to the punch again. This is so shocking.

  • C-Law

    The only problem I see about these customizations like on the Moto x is won’t it hurt resale value? and I’m not sure how insurance will work since normally you get a refurb replacement right away. Will you lose ur customized Moto x if you make a claim with azurion and just get a black/white refurb? And what will they do with the pink/green etc., custom message Moto x they received? Also just reselling ur custom Moto x could be tough if no one likes the color combo and custom messages

  • zmancbr

    “Almost” only counts in horseshoes and hand grenades…

    • The Gooch

      I think the word you’re looking for is “Close”…

  • Frank Fitton

    They should be doing this with every phone right now. I’m hoping this is the one good thing to come out of the otherwise weak Moto X offering. Is this the start of a whole customization craze? I’m hoping so. Hopefully the other companies see this and run with it. I’m hoping the next line of actual flagship devices have these customization options, customizable Galaxy S5 would be awesome. It’s like the Nike ID shop for phones, what a great idea.

    Check out my blog about the Moto X being the start of the customization craze at……….. http://www.gosellcrazy.com/2013/08/motox-customization-craze/

  • hkklife

    Once again, HTC is a day late, a dollar short and (usually) cozied up the wrong carrier(s) and OS…what a fall since the golden era of the OG EVO. You’d think the entire industry would’ve learned from Palm’s Pre launch that Sprint exclusivity is the final resting place for handset manufacturers that are doomed/circling the drain and cannot get in bed with the big two or, for some mind-boggling reason, refuse to launch in unlocked GSM form.

  • Milind Shah

    I’m glad that in some countries(my country being one of them), there are no contracts (only iphone)that tie you to carriers…you either buy an unlocked device or don’t buy one at all… and that helps massively as their are no carrier exclusives

  • blix247

    Well thank goodness Motorola didn’t say “Well, this is hard. Lets pack up and go home boys.”

  • aQuickBit

    If it was for Android with a polycarbonate version of the One on 3 carriers…plausible. But this is for a Windows Phone and the fact that it is on Sprint is just putting it between a rock and a hard place. Nothing against Windows Phone (I have a HTC 8X and love it), but realistically there hasn’t been the “jump” to that platform just for the phone. If anything it would be for a Lumia. Also also, apparently we are talking about Windows Phone now on Droid Life instead of iPhone…is Eric the new Ron? I don’t care. I enjoyed both articles and it did compare to Motos strategy for customization. Good find Eric!

    • CasperTFG

      Why even bring that up after you gave others a hard time for doing the same?

      • aQuickBit

        I was trying to show how easily you can make something out of nothing like a lot of people are now. I guess I probably shouldn’t have. Not sure who downvoted you because you are asking an honest question. Sorry for that. I won’t add any more fuel to the fire from now on.

        • CasperTFG

          My bad too. ‘Just because we’re holding hands doesn’t mean we’ll be taking warm showers together until the wee hours of the morning.’

          • aQuickBit

            That’s quite the analogy :P

  • MikeCiggy

    It’s a windows phone on sprint that no one was going to buy regardless of customizing colors or not…

  • Tyler Durden Troll

    HTC needs help and so does Sprint…so I doubt they would be able to help each other out.

  • Matthew Yourchisin

    Planning and execution are two different ball games, Sporto!

  • onDroid

    Someone at HTC is going to have a lot of regrets if the Moto X takes off

    • hkklife

      Don’t worry, the X won’t take off but HTC still has plenty of troubles of their own. Honestly, dabbling in a niche, resource-intensive project like customizing a Windows handset on Sprint would not have been a good allocation of their resources…almost as bad as buying a stake in Beats and paying through the nose for RDJ.

  • Little Piggie

    I have an iPhone but you should get this phone

    • Morbid138

      If you don’t know how, don’t try…

      • JoshGroff

        I’m surprised some of these trolls even remember to breathe.

    • Little Piggie

      Lol don’t hate! :)

      • JoshGroff

        Hate is what makes the internet go round. ;) (And lies and kittens)

        • Tyler Durden

          and tyler durden

        • michael arazan

          And more porn than you could shake a ……. well, you know

  • WAldenIV

    They weren’t going to offer wood backings though, were they?

    • LionStone

      Hehe, how about slate?

  • Greg Morgan

    “Do you think this would have helped HTC if they could have launched it before Motorola?”

    If it was exclusive to sprint…um no

    • Tyler Durden

      If any company did it with Verizon they’d see a huge revenue/profit boost.

      • michael arazan

        And Verizon could tack on another $50-100 price tag to the phone for $10 worth of colors

        • Haroon Dar

          sad part is i would probably buy it if they did and the specs were right as well for that sort of high end device

    • moelsen8

      exclusive to sprint AND for windows phone 8 haha

      • Greg Morgan

        A double negative i guess you could say…

        • Tyler Durden

          I’d choose Windows Phone over iOS. So it’s 2nd behind Android at 1st.

          • Greg Morgan

            As would I, but just because it’s second doesn’t make it a good option. lol

          • Tyler Durden

            No, but it’s not as bad as people say. I wish Nokia would make an android phone with their cameras. That would be awesome.

          • Milind Shah

            It’s the first time I’ve seen a comment that is not sarcastic from you :p

      • GoBlue

        All in for the underdogs!

        • onDroid

          Muck Fichigan

          • GoBlue

            You’re a nut.

        • iNfAMOUS70702

          GO BLUE!!!!

  • Good_Ole_Pinocchio

    Nothing good can ever come of an HTC and Sprint connection… Only good thing that came of that was the HTC EVO. . . . Nobody would have even noticed this was there.

  • XphoneTroll

    Off topic, but I got a text message from Verizon saying that is time to renew my monthly discount … How do I go about this if I don’t work at that place anymore?

  • Stevedub40

    Looking at that picture I’m glad they didn’t. Some customization options just should not be allowed.