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Entirety of Amazon’s New Kindle Fire Lineup Is Ad-Supported (Update)

As more hands-on time is being spent with the newest Android-powered Kindle Fire tablets from Amazon, we’re learning much more about how Amazon is able to sell the hardware for so cheap. The newest piece of info we’ve learned, whether you think is good or bad, is that all three of the new Kindle Fires (Fire, HD7, HD8.9) will be ad-supported. Much like on the older e-reader from last year, Amazon will display “special offers” on the lockscreen of the device while it is not in use. 

Although the idea of ads being on a device you paid for may seem a tad ridiculous, keep in mind that Amazon is selling these tablets at an extremely low price point. It’s reported that the ads won’t be very intrusive or spammy. More than likely, they will range from sales on books and movies or other content that Amazon offers.

Note: According to a response from Amazon’s customer support team, Engadget was able to snag the following tidbit, ensuring us that there will be a future announcement explaining how to opt out of the offers. Excellent.

“Special Offers appear directly on your Kindle Fire. Offers appear on your lock screen, and you can also view offers from the Home screen by tapping Offers. By delivering these offers to your Kindle Fire, Amazon is able to sell it for a lower price.

“I understand that you would like to opt out of the special offer and willing to pay extra for opting out special offer. Options for unsubscribing special offer will be announced soon.

“To ensure the utmost attention, I’ve also passed your message on to the appropriate people in our company. We value customer feedback such as yours as it helps us continue to improve the service and selection we provide.”

Update 2: According to new reports out of CNET, Amazon has confirmed that the sponsored ads are there to stay and are non-removable. End of story. Sorry, folks.

You okay with the idea of an ad-supported device?

Via: The Verge

  • yarian

    The claim that offers are non-removable is a lie.

    From the Amazon website:

    “If you would like to opt out of these special offers, you can do so
    through Manage Your Kindle for $15 after you have registered your

    To get to the above, go on the Kindle Fire HD product page at amazon.com:

    Includes special offers and sponsored screensavers.

    Learn more

    Click learn more.

    • yarian

      Seems like originally an Amazon spokesperson said they would not be removable. CNET article rectified the claim. This article should too.

  • Android Central is saying that they got word from Ars Technica that the ads can be removed for $15!

  • Martin Nilsson

    Well many phones and computers as well comes with a lot of pre-loaded content (“bloat ware” and as the Kindle is more of a system/ecosystem then a single device, having “dynamic” bloat ware isn’t all that much of a surprise. An option would be nice, buy it cheap with adds or more expensive without it, but the Kindle without it’s Amazon (ad supported) system wouldn’t be much of a device.

    Google could pull it of though, sell the Nexus tablet cheap for customers and include ads to regain some revenue or sell it as a developer tablet, without the Play ecosystem, with a slightly higher prize.

  • I didn’t have any intentions of buying one of these anyway (love my Nexus 7), but this seals the deal for me.

    Amazon’s strategy should be to make money off the content that they sell, and that should allow them to subsidize the cost of the tablet. I have no interest whatsoever in buying a device that has perma-ads on it.

  • Will

    Nope. Unless I can hack the ads off it quickly and without sacrificing stability, there’s no way in hell I’m buying an ad-supported device.

  • 4n1m4L

    Pfft fff-fffttt

  • moelsen8
  • Zach Armstrong

    No way I would pay $200 for the tablet and have ads displayed on the lock screen. If I’m paying for it I want it ad free.