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And that HTC Announcement for Tomorrow, More than Likely Their Acquisition of Beats by Dre (Updated)

HTC is expected to announce something fairly big tomorrow, but up until the last hour or so, no one had a clue as to what it could be and was simply guessing.  Well, according to a couple of reports now, they could reveal their new acquisition/partnership with Beats Electronics – a company many of you know as Beats by Dre.  There is no telling how they plan to incorporate their reported 51% share into their phones, however, most of us would assume their products will either be branded as “Beats Equipped” or come with a set of headphones.

We tweeted the rumor an hour or so ago and have seen some pretty mixed reactions from readers.  All I can say, is that this type of acquisition/partnership has the potential to make HTC phones sell at an even greater pace and quickly bring them into the public eye.  Whether you think Beats by Dre headphones sound good or not, the fact that the brand is so recognizable these days with the youth is what makes this a big deal.

Update:  The Beats crew just made it official on their Tumblr….

Dear Beats Army:

Today marks an incredible day for sound and Beats by Dr. Dre.  We are announcing a partnership with HTC, one of the world’s leading wireless manufacturers. With this announcement, our two brands are coming together to redefine the smart phone category and redefine the way that sound is heard.

Over the past year, Beats by Dr. Dre has continued to evolve from a headphone company to a  cultural movement that is redefining the way sound is heard. We have strived to take studio-quality music into the hands of you, our consumers, across the globe.  This partnership with HTC represents the next phase of our vision, placing the utmost importance on giving smart phone fans the opportunity to hear the highest-quality of sound possible.  The Beats team, still led by Dr Dre and Jimmy Iovine, will continue to manage Beats autonomously.

There will be a lot more exciting news to come and we will continue to keep you on top of all of the wonderful things happening within the Beats World. This is truly an incredible chapter for Beats and we are proud to have you with us.  Let’s Go!


More coverage at CNET and AllThingsD.

Cheers 0mie!

  • Jt22knight

    I dont think beats are all bad and putting them on HTC phones is good marketing. But I get my beatz from a DJ brand new for 125 so idc about the price

  • Anonymous

    It is a nice information. HTC is really a standard company. It is a good that HTC launched ear phone. Its looks so nice and attractive. 

    Table Pad Company

  • Droidx1000

    Combine this with the htcdev unlocked bootloader thing and my next phone will now officially be an HTC phone, so long as that phone has good battery life.  Sorry moto, it’s been real, it’s been fun, but it hasn’t been real fun.

  • Qbrisco

    Haters in the building.!!! ALERT!!!!! HATERS IN THE BUILDING

  • Tomorrow Motorola announces a partnership with Skull Candy.


  • Anonymous


  • FortitudineVincimus

    I so don’t care about this

  • I just paid $22.85 for an iPad 264GB and my girlfriend loves her Panasonic Lumix GF 1 Camera that we got for $38.76 there arriving tomorrow by UPS. I will never pay such expensive retail prices in stores again. Especially when I also sold a 40 inch LED TV to my boss for $674 which only cost me $62.81 to buy. Here is the website we use to get it all from, CentHub.com

  • Shnyda

    With the Pattent War going on.  It is crazy for HTC to spend a dime on a company that Apple is not infringing upon.   If they do, then they get what’s coming to them.

  • why are people saying HTC is buying Beats… that not what it says.. and do you think Beats would sell right now. they are hot and right now known for high end headphones. that Red B is a Brand on its own, it would be stupid to sell to a phone company

  • Anonymous

    No wonder Detox is over 10 years late. Dre stays getting paid! No need to put time and effort into an album that will likely flop in this day and age…….

  • Jason Purp

    Why does HTC need “enhanced” sound if they’re QUIETLY brilliant?

  • Anonymous

    this is actually pretty sweet, dont know why people are hatin on it

  • Anonymous

    Unless this increases the  prices of the phones this can only be a good thing.  While I haven’t personally used the headphones as I don’t listen to music on the go enough to even justify checking them out I have to imagine they are geared towards people playing FLAC and other high end codecs.  I wonder (truly, not sarcastically) if the people who don’t like them are (at least not for the price) are playing a high enough quality file to tell the difference.  Of course there is some price premium that comes along in the name, but there is for all name brands.

  • Emily

    Hopefully HTC doesn’t add the build quality of Beats into their phones. If you think the cheap plastic samsung uses sucks, wait till you see a HTC Beats phone…

  • Anonymous

    here is me not caring, but no need for a post about it

  • Meanwhile, Detox STILL isn’t out yet and summer’s almost over.

    Hold up, wait a minute… {{-_-}}

  • My husband and i got absolutely cheerful when Edward managed to conclude his basic research via the precious recommendations he grabbed through the site. It’s not at all simplistic just to continually be offering thoughts which often others may have been making money from. We really do know we have got you to appreciate for that. The type of explanations you’ve made, the straightforward web site navigation, the relationships you will help to foster – it’s many spectacular, and it’s making our son in addition to our family understand that subject matter is brilliant, and that is tremendously vital. Thank you for everything!

  • Jason Purp

    The new HTC Vigor™

    Only $1,999 on a 2 yr. contract
    $10,000 full retail price

    With Beats by Dr. Dre™ sound technology that will blow you away.
    Just kidding.
    About the sound part.
    That’s really what we’re charging though.

    HTC™: Quietly brilliant.™

  • Al Heasley

    Maybe they are going to give a set of these headphones to all the inc1 people they are screwing out of a gingerbread update…………or not

  • SkullCandy FMJ’s have been awesome for me. They sound like I am in a room where the walls are just subwoofers, its awesome. 

    and HTC thinks this is “big”?  Hope they start making available an insurance plan for the speaker phone speaker…since it will indefinitely start to be “beats” powered LOL. 

  • Mauricio Sanchez

    Regardless of whether people like it or not, effective marketing is an easy way to be able to charge up the ass for something, lol. I think Beats by Dre are great headphones, but now that there’s competition goin’ around, we have way more options. Regardless, I think they’re good headphones, and the acquisition should be interesting, if anything.

  • Anonymous


  • Jason Purp

    Dr. Dre is the freaking man.

    That is all.

    • Ozzzy3z

      Who is this Dr. Dre?  Given the doctor’s work with sound, is he a famous otolaryngologist?  Anyway, It’s nice to see society embracing a doctor as a hero as opposed to an athlete, reality “star” or rapper.  Maybe there is hope for the future afterall.

      • Jim Dandy

        You never seen Yo! MTV Raps?!

        • Jboogie1289

          Hope you mean Andre “Dr. Dre” Young and not the silly duo that used to be on air as emcee’s. Those 2 guys were Dr. Dre (heavy-set guy) and Ed Lover, neither of which actually rapped. Just saying…….

          • Jim Dandy

            My bad


  • Anonymous

    This is good, the speakers of some HTC phones suck butt…

  • Dr. Android

    Beats by Dre is owned by Monster do doubt they have an acquisition probably a partnership not anything more, unless they bought Monster.

  • EC8CH

    Klipsh S4

    great price… great sound

    • Superior

      Recently bought the s4 very dissapointed, greater frequencies but shitty bass. Plus the angled earbuds threw me off. Returned for Bose. Nice pair for 100 dollar buds

  • beats headphones are grossly overpriced. does this mean that HTC phones are now going to become grossly overpriced?