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Motorola CEO Talks Global Branding, New Tablets and If He Would Like to Be First to Ice Cream Sandwich

Motorola CEO Sanjay Jha spoke this morning at the Oppenheimer Annual Technology & Communications Conference, delivering on a variety of questions over a 30 minute period.  He touched on the importance (or lack there of?) of the DROID Bionic, where they plan to go globally in the near future through branding, 2nd half tablets, and whether or not he would want to be first to Ice Cream Sandwich.

Sanjay is always a good listen, so we’ve put together a brief summary of some of these parts that stuck out below.   

DROID Bionic:

We’ll start with the hottest of topics, the DROID Bionic.  While Sanjay would not go into any specific details, like say a launch date, he did make an interesting comment about this device being an “important product, but not the only product,” which sort of struck us.  Moto in general seems almost surprised at the success of the Photon 4G, DROIDX2 and DROID3, making the late Q3 release of the Bionic much less important, perhaps.  We know that it’ll be huge for their sales throughout the rest of the year, but you almost get the feeling that they have other things in the works to round out Q4 that could be as important.

A New Global Brand:

Moto could be looking to take a page out of Samsung’s Galaxy branding playbook in the very near future.  When asked today about their fragmentation across carriers around the globe (DROID and non-DROID, Milestone, etc.) and if they would adopt something similar to Samsung’s approach, Sanjay was clear that they are ready to do something immediately.

In fact he said that when you release lead products, “within a very short period across multiple carriers around the globe.  That then means you can put marketing dollars behind it and drive sales globally.”  The follow up question then went directly into branding and whether or not it would become more consistent, garnering this response, “You got it.  You will see with global launches, much greater consistency.”

Hello, KORE?  While many of us were looking at the KORE name as the next Moto tablet, what if they instead are using it as their new global brand name?  Just something to consider.

New 2nd Half Tablets:

Tablet talk this morning brought to the front, Motorola’s realization that they put too much weight behind their 3G/4G tablet and that they should have been pushing WiFi versions from the beginning.  Clearly they don’t read this site or our comments enough, or they would have know this from day 1.

He did say this though, “Price points move much faster than we anticipated.  We needed to launch globally with WiFi much earlier.  You will see us launch in 2nd half with our tablets, much more aggressive form factors, much greater differentiation in terms of enterprise capability, in terms of multimedia and in terms of distribution. And potentially some marketing plans behind that.”

So they clearly understand now that people want tablets that aren’t tied to carriers, in different forms factors, and that have much greater multimedia capabilities.  They are also planning a another mass marketing campaign which brings up that new KORE name again that we saw last week throughout a variety of new Moto domain purchases.  There is a chance that it could be the name of their next tablet, but it could also be the new branding of Moto’s mobile line globally.

On Being First to Ice Cream Sandwich:

To finish out Sanjay’s talk at today’s Oppenheimer conference, he was asked point blank, if he would want to be the first to Ice Cream Sandwich after dealing with the frustrations of being first to Honeycomb.  He had this to say:

“It depends. I would say by and large I would like to be the first. But there are times when being the first to launch has greater schedule uncertainty. You are taking more chances with new innovation in the beginning and sometimes that has negative impact. By and large, largely it’s a very positive thing.”

So even after dealing with a half-baked version of Honeycomb and a not-so-impressive selling of the XOOM, Sanjay understands that being the first to a new Android OS is incredibly important  Unfortunately for him, we’re pretty sure that Samsung will be first to ICS.

To Recap:

What I took from listening to this conversation, was that Motorola has big global plans in the very near future through both tablets and phones.  They have realized that marketing their products to a bigger market is much easier if they adopt a new brand name (possibly KORE), and that their focus is no longer just with Verizon and the DROID group.  I did not get the feeling that they will be moving away from DROID, but that everywhere else, they will have some sort of constant name other than Blur that their products can be recognized by.

Any thoughts come to mind from you guys?

  • Anonymous

    Galaxy and Zoom

  • Anonymous

    Zoom has:  Ports: USB 2.0 Headphone Jack HDMI  SGtab does not

  • Anonymous

    Samsung Galaxy Tab 10.1″ 16GB AD 3.1 Tab  Operating System: Android 3.1 Honeycomb  Type: Internet Tablets  Screen Size: 10.1″  Memory Capacity: 1 GB  Features: Microphone WIFI Touchscreen GPS Video Playback Bluetooth Webcam Adobe® Flash 10.3 support  Touch Screen Type: Capacitive  CPU: NVIDIA Tegra 2  Storage Capacity: 16GB  Display: WXGA 1280×800  Touch Screen Type: Capacitive  Video Playback: MPEG-4 VC-1 H.264 3GP H.263 Divx/XviD  Audio Playback: WAV AAC MP3 OGG AC3 AAC+ AMR-NB AMR-WB eAAC+ IMY AAC (MONO) RTTTL/RTX OTA  Photo Viewing: JPEG BMP GIF PNG WBMP AGIF  Communications Type: Bluetooth 3.0 WiFi (802.11 a/b/g/n)  Battery Capacity: 7000 mAh  Battery Run Time: Battery Usage – Up to 14 hours  Dimensions (L x W x H): 10.1″ x 6.9″ x 0.34″  Weight: 1.25 lbs  Aspect Ratio: 16:10  Cameras Included: 2 – Front & Rear  Back Camera: 3.0 MP  Front Camera: 2.0 MP

  • Anonymous

    Motorola Xoom 10inch Android 3.0 WiFi-Only Tablet  Operating System: Android 3.0 Honeycomb  Type: Internet Tablets  Screen Size: 10.1″  Memory Capacity: 1 GB  Features: USB WIFI Headphone Jack Touchscreen Video Playback Bluetooth Ambient Light Sensor Front & Rear Cameras  Touch Screen Type: Capacitive  CPU: NVIDIA Tegra 2  Storage Capacity: 32GB  Display: WXGA 1280×800  Media Card Types: Micro SD  Processor Speed: 1GHz  Communications Type: WiFi (802.11 b/g/n) Bluetooth 2.1 + EDR + HID  Ports: USB 2.0 Headphone Jack HDMI  Battery Type: Lithium Polymer battery  Battery Capacity: 24 W Hr  Battery Run Time: Max Charge Time 3.5 hours Web surfing – up to 10 hours Music playback time – up to 42 hours Video playback time – up to 10 hours  Dimensions (L x W x H): 9.8″ x 6.6″ x 0.5″  Weight: 1.6lbs  Aspect Ratio: 16:10  Webcam Resolution: 2.0 MP  Cameras Included: 2 – Front & Rear  Back Camera: Auto focus Flash 5MP  Front Camera: Fixed Focus 2.0 MP

  • Im sorry but my Xoom is still an unfinished product. They need to fix the Xoom before doing anything else. I guarantee you if another Moto tablet comes out before my Xoom is finished I will be done with Motorola. Their lack of communication is upsetting.

  • Womack74

    You know, I was really considering purchasing a Droid Bionic, but it seems as if they are not putting that much emphasis on it these days. You would think that with as much fan fare this phone has received since it’s inception, that they would be doing all they could to get this phone out to the masses. So if Motorola doesn’t think that it’s important, then why should I. As each day passes, I get more and more intrigued by the SGSIi and less and less enamored with the DB. Pity, had they launched this phone 3 months ago, it could have quite possibly been the best selling smartphone Verizon ever had. What a missed opportunity.

  • Anonymous

    This makes a lot of sense dude. WOw.


  • MonkeyJamboree

    Where the hell is the news on the Webtop that’s been said to be for most high-end moto devices? my D3 needs it!

  • Anonymous

    While reading about the investors meeting can be interesting and you can maybe get some ideas of where theybare going from it, you really need to he careful and remember the audience to which they are speaking.

    For example the Bionic is already a known entity for investors. So he doesn’t need to sell them on it. He needs to temper expectations so that a poor review or a slow sales start doesn’t send the stock tumbling. If he said that the future was riding on this device, which is set to launch only a short time before the iPhone (based on current rumors) then regardless of how good the device is, it may mot sit well with investors.

    Other things like global consolidation sound good, but can be a huge risk for Motorola. Just look how poorly Blur has fared. There is already (as I see it) two classes of devices from Motorola… Droid and similar devices (matrix, Photon) and then there is the crud like the Backflip, the Cliq, etc… and that isn’t even considering the real junk like the Citrus. If executed improperly, the crud could tarnish the image more than the good devices can raise it. Then what?

    It will be interesting to see if they can execute this properly.

  • Anonymous

    This may be the first negative comment about Moto that is SPOT ON!  There is no doubt that they suck at marketing.  Every good promotion of Moto products has come from VZW.

  • Anonymous

    This is an investors meeting he is speaking at.  This is not a place to “promote” the Bionic.  He did that previously.  To the investors it is already a well known fact.  Now it is about tempering expectation of the stockholders to keep them from dumping the stock if one bad review comes in or initial sales aren’t as hoped.  He doesn’t want the investors to believe that the future is based on this one phone (as it was with the OG Droid).

  • Anonymous

    Get it fixed (or replaced if under warranty)… and figure out what is eating your battery, because unless you are rocking an original Cliq (or maybe a Cliq XT), it isn’t Blur that is the issue.

  • Anonymous

    My bet will be that with the Bionic released in September (theoretically), we won’t see the Dinara until CES.