Motorola may be looking for a spicy new global brand name for their next wave of phones, but we’re pretty sure now that it won’t be KORE. The name first caught our eye when it was used in a variety of domains that Moto had purchased, leading many to believe that it could be their next tablet (quad-core + kal-el = kore). We then speculated after listening to CEO Sanjay Jha that it could be the brand name that we’d see attached to their non-U.S. phones around the world – something to help recognize their line of phones, similarly to the way Samsung does with Galaxy.
Well, so much for that. The folks over at Fusible noticed a trademark filing this week that suggests it will be attached to a fitness line of products. As you can see below, there is no mention of a phone anywhere:
“ELECTRONIC NON MEDICAL PORTABLE PHYSICAL ACTIVITY MONITOR AND FITNESS DEVICE FOR MEASURING MOVEMENTS, INDIVIDUAL’S ENERGY EXPENDITURE AND PHYSICAL ACTIVITY LEVEL AND ACCESSORIES THEREFORE, NAMELY, HEADPHONES; SOFTWARE FOR DEVELOPING AND MONITORING PERSONAL ACTIVITY AND EXERCISE PLANS, TRAINING PLANS, TRAINING GOALS AND GIVING FEEDBACK ON THE ACHIEVED RESULTS”
We’re thinking if anything, KORE will be the name of the new Moto watch we have seen a couple of times. A “fitness device for measuring movements” matches the device that is pictured above. Oh, well.
Motorola CEO Sanjay Jha spoke this morning at the Oppenheimer Annual Technology & Communications Conference, delivering on a variety of questions over a 30 minute period. He touched on the importance (or lack there of?) of the DROID Bionic, where they plan to go globally in the near future through branding, 2nd half tablets, and whether or not he would want to be first to Ice Cream Sandwich.
Sanjay is always a good listen, so we’ve put together a brief summary of some of these parts that stuck out below. (more…)
When Motorola starts buying up domains that include a robotic or DROID-esque type of word, we start paying close attention. Such is the case this week, after they apparently bought a variety of them which all include the word “KORE.” Can you get anymore futuristic or mechanical than that? Could it be the XOOM2? Maybe the device to follow the Bionic that is currently codenamed DROID HD? CEO Sanjay Jha said that their current plan is to have another LTE phone by the end of the year. We just assumed it was that leaked AT&T device, but wouldn’t be surprised if it turned out to be on Verizon.
The current list looks something like this: MotorolaKore.com, KoreMotorola.com, Moto-kore.com, MotoKore.com, and Motorola-Kore.com. I’d say they fully expect whatever this is, to be huge. You won’t find Moto owning MotorolaDefy.com, MotorolaCliq.com or even MotorolaXOOM.com.
*Note – Many of you in the comments are pointing out that this could be a mash-up of Core, Quad-Core and Kal-El (NVIDIA’s new processor) – KORE. I’m liking that.
Via: Fusible, Android Community