During Google I/O, Google announced a new initiative for developers to help them get testers for their apps or games via Google Play instead of through what could be an expensive external beta test. The initiative was headlined by the Early Access section in...

A couple of weeks ago, we pointed out a new section in Google Play that showed you a list of apps you were currently beta testing, noting that it was only just beginning to rollout to users. Today (or maybe even last night), the full rollout started and you...