Due to its high cost, starting at $1,980, Samsung is marketing the Galaxy Fold as a luxury item and it wants the launch of the phone to feel special. Because of this, you won’t find it sitting on most tech retailers’ shelves.
Here’s what Kate Beaumont, director of product, services, and commercial strategy at Samsung UK had to say with regard to the launch.
This is a super premium device, and we want to make sure it has a concierge-like service and experience, so it’s not going to be on display in all stores. You’re not going to see it on the stands, we want to make sure it’s a very personal experience. There will be quite intensive aftercare that goes with it as well.
There’s no word yet on which stores you will be able to find the phone yet, but Samsung does intend on hosting another Unpacked event ahead of the April 26 launch date. At that time, press will be invited to go hands-on with the phone, which should give consumers more of an idea if they want to drop nearly $2,000 on the device.
I for one appreciate the idea of having a more personal experience when buying the Fold. If you’re spending that kind of money on a first-gen product, you want it to feel special. I also like the “intensive aftercare” aspect, too. While tech is probably never a great investment, there’s no reason it can’t feel like one for certain products.
// The Verge