Spotify announced big changes to its free offering today, likely in an attempt to get you to convert over to a paying customer. What they’ve done is make the experience more personalized, added like and hide buttons, gave you the ability to create your own playlists, that sort of thing.
Specifically, Free on Spotify is getting 15 new on-demand playlists that let users pick and play any track without skipping or waiting on shuffle. They’ll be unique to users, which will only get more personal as you continue using the Like❤️ or HIDE🚫 buttons regularly and tell Spotify what you love the most during sign-up. But in even bigger news, Free on Spotify will now let you create your own playlists. As you create those, Spotify will do its best to recommend additional songs based on your preferences. And finally, Spotify has created a new Data Saver feature to let you listen to music without emptying your data bucket.
The changes will roll out over the “coming weeks” to both iOS and Android.