According to a source of 9to5Mac, AT&T may look to raise the price on its grandfathered unlimited data plan for existing customers, bumping the price up by $5 a month. Recently, Verizon did this same move, but opted for a $20 a month increase, really putting the hurting on anyone still utilizing unlimited LTE data.
As stated by the source, this change is set to take place in February of 2016, but none of the aforementioned info has been made official by AT&T just yet. The price hike would come as no surprise, as AT&T would only be following suit of Verizon and T-Mobile, although, a $5 increase is rather generous when compared to what T-Mobile and Verizon have done. T-Mobile’s unlimited LTE plan was priced at $70, but is now $85 after the rate increase.
Do you currently use this plan from AT&T? If so, once and if the price hike takes place, would you consider leaving AT&T? Is $5 extra a month pretty easy to swallow?
Share your opinion down below.
Update: AT&T’s move to bump grandfathered unlimited data plans is now official. The change will take place in February, 2016. AT&T lists a few important notes down below, including info on whether you intend to cancel your service due to the rate increase.
- This price increase will not impact your current unlimited data speeds. You’ll still be able to enjoy the nation’s most reliable network and will only see reduced speeds if you exceed 22GB of data in a billing cycle and are in a congested area. Learn more about reduced speeds for smartphone unlimited data plans.
- You can change your plan at any time. Learn more about the benefits of Mobile Share Value and how to switch today. If you switch to a different plan you will not be able to switch back to your Unlimited Data plan in the future.
- Should you decide to cancel your wireless service because of the $5/mo. increase, we will waive the early termination fees (ETFs) for the lines impacted by the price increase, so long as you cancel within 60 days after the price increase first appears on your bill. If you cancel after that time, you will be subject to the usual ETF.
- As with all service cancellations, if you have a smartphone on an AT&T NextSM installment plan for the lines you are canceling, the cancellation will require the remaining NextSM balance to be paid.