Are trade-in deals the next exciting front in the carrier wars? Judging by recent developments, it appears so. In response to T-Mobile’s improved trade-in program, Sprint announced a reworking of its own policies today.
The changes read like counterpoints to each of T-Mobile’s trade-in shortcomings. Sprint notes it allows customers to trade-in up to three phones per line and five in a calendar year, while T-Mobile restricts subscribers to one trade-in per line.
While T-Mobile requires the purchase of a new device with trade-in, Sprint states it will now offer instant in-store credit and up to $300 for eligible devices, towards either the purchase of a new phone or account credit.
While the improvements may not be compelling enough to encourage anyone to jump ship from another carrier, trading in an old smartphone for a “free” accessory or a reduced monthly bill doesn’t sound like such a bad deal for current subscribers. Sure, eBay and Swappa are always an option, but sometimes the convenience of a same-day sale is worth sacrificing a few potential dollars.