Can T-Mobile become any more of an “un-carrier” than it already is? Apparently so. The wireless carrier today launched Operation Tablet Freedom, a program that discounts cellular-enabled tablets and allows customers with postpaid voice plans to add a tablet for free.
Beginning April 12, customers who switch to T-Mobile and sign up for a 1GB or more data plan can pick up 4G LTE-enabled tablets for the same price as the Wi-Fi only models. That amounts to a discount of $130 on the 16GB LTE iPad Air, for example, or a $112 reduction on the Samsung Galaxy Tab 3.
New and existing postpaid customers can take advantage of T-Mobile’s $10 off 1GB data plan through 2014, which effectively makes it free for a year. The carrier says that data, combined with T-Mobile’s 200MB “Free Data For Life” deal (for those who already own a 4G LTE tablet), amounts to 1.2GB of free wireless internet every month.
For customers on contract with other carriers, T-Mobile will, of course, pay the ETF.
John Legere had this to say about Operation Tablet Freedom:
“With this announcement, T-Mobile’s launching a full-on assault against the restrictions and pain points that keep tablet owners from experiencing life beyond the Wi-Fi zone. The Un-carrier is all about solving pain points, and today we’re eliminating every reason to be stuck on an unconnected Wi-Fi-only tablet. There’s no longer any need to limit the use of your tablet because you’re intimidated by Big Blue, Bad Red or Bumbling Yellow.”
Operation Tablet Freedom is the second of T-Mobile’s promised three UnCarrier initiatives. The first, T-Mobile’s Simple Starter Plan, was announced yesterday.