Samsung Taps Lionel Messi and “Royals” to Promote Galaxy Note 3 in TV Spot

http://www.youtube.com/watch?v=6nwuk90Gc2A

Best soccer player in the world. Check. Hottest single on the planet at the moment. Check. Using homeless children to license said hit single to promote new Kidz Bop Volume 25. Check. Soccer field in the ghetto. Check. Galaxy Note 3. Wait, what?