Motorola certainly likes to do product and feature comparisons with its competitors. They first started with the RAZR M and Google Now vs. the iPhone 5, but today’s battle goes a different direction. Instead of taking on Apple or Microsoft, Motorola is targeting the biggest Android player on the block, Samsung. I’m not sure that we’ve seen many Android manufacturers attack other Android manufacturers in the past, so this is definitely something to keep an eye on.
In the new ad/campaign that was posted to the official Motorola Facebook account this evening, Moto wants to make sure that you “Don’t get stuck downloading from another galaxy. Get faster download speeds with DROID RAZR HD.” (Which is funny, since they use the same exact Qualcomm processor and modem.) They also present a link which takes you to a landing page on their site that compares battery life, build quality, and design of the RAZR HD to the Galaxy S3.
Moto mentions that the RAZR HD gets up to 24 hours of battery performance which equals to 20% more than the Galaxy S3. They talk about the KEVLAR fiber backing and water-repellant nanocoating that makes the device more durable, something the GS3’s “plastic back can’t say.” Finally, they talk about design, in a comparison that shows a really bloated and oddly shaped Galaxy S3 from the side against their perfectly rendered RAZR HD.
It’s an interesting move by Motorola. We all know that Samsung is the king of the mobile landscape these days, so it makes sense that others would start to attack them rather than spend all of their energy on Apple. I think it caught me off guard because it’s Android on Android crime. We should probably get used to it, though. Android is no longer the up-and-comer, it’s the front runner with one company leading the charge over the rest. Motorola, HTC, and LG are no longer just battling Apple, they are battling someone on their own turf.