Nielsen: Android Commands 40% Of US Smartphone Market, Future Owners Plan to Adopt Green

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In the latest Nielsen Media Research report Google’s Android operating system gained 1 percent and increased it’s U.S. smartphone market share to 40 percent. On the heels of Android was Apple’s iOS which remained at a flat 28 percent. Coming in third was RIM’s Blackberry operating system which continues it’s fall, lowering to 19 percent of the market. Nielsen also reported that 40 percent of mobile phone users between May and July of this year owned smartphones, and for the first time, our green friend topped iOS in which smartphone platform users intend to buy next.  

A look at plans for future adoption:

Our friends over on the iOS side of things still have a commanding second place hold, but in the past two reports filed by Nielson (last was filed end of Q2 2011), it has not moved from that spot by even a single percentage. This graph below (from last month), shows a very nice breakdown of not only where the operating system share was, but also device manufacturers.

With Android’s continued growth, and 550K+ activations a day, when can we expect Android to hold 50% of the market? Or how about 75%? With Apple’s approaching release of the i*hone 5, could we see a slight dip in these numbers?

Via: Nielsen

Dan also contributed to this post.



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