Google Introducing 6-Second “Bumper” Ads to YouTube, Like Cute Little Haikus of Video Ads

Because you watch a ton of “snackable” video on your smartphones, Google is introducing a new ad format for advertisers to use on YouTube that only lasts 6 seconds. These new ad styles are called “Bumper” ads and Google is hoping that advertisers will use them to get creative in showing you commercials in between video binges.  (more…)

YouTube App Refreshes Home Screen, Updated Recommendation System

Beginning today, users on Android and iOS will be treated to an updated Home screen experience when opening the YouTube app. While the overall layout does not appear to be changing drastically, users should notice larger video thumbnails while looking through search tabs, and YouTube details that its recommendation system has received a boost in intelligence.  (more…)

YouTube Launches Spatial Audio for On-Demand Videos, 360-Degree Live Streaming

Announced this week, YouTube is bringing support for 360-degree live streams, as well as spatial audio for on-demand videos. With support for 360-degree live streams, viewers will be able to wear their VR headsets and watch events in real-time, whether it be flagship unveilings, concerts, or the theater. To celebrate this, YouTube has been streaming videos from Coachella, viewable on YouTube with a Cardboard viewer or any other VR headset you have.  (more…)

YouTube Joins Binge On After T-Mobile Changes Program for Video Providers

Back in December, YouTube decided that it wasn’t happy with T-Mobile’s Binge On video service and raised some important questions, partly because T-Mobile was being ultra sneaky about how it worked, but also because T-Mobile was throttling their streams even though they weren’t participating. T-Mobile’s CEO John Legere threw a couple of big, embarrassing fits about YouTube’s concerns, because apparently, no one is allowed to question pink Batman. Legere just couldn’t see how anyone could be offended by what his company was doing with Binge On, assuming that those with concerns all had some sort of agenda.

As it turns out, YouTube (and the rest of us who had issues with Binge On) really just wanted the program to be more transparent and not do sneaky things, like throttle the companies who were not choosing to participate or make it difficult for people to opt-out. Funny how that’s a bad thing, especially to the CEO of a company who has spent the past few years calling out his competitors for not being open and upfront about policies or sales programs.

Today, after some obvious back-room negotiations took place between T-Mobile and YouTube, the two companies have co-announced that YouTube (and Google Play Movies & TV) will join Binge On, thanks to some new changes.  (more…)

First Batch of YouTube Red Originals Now Available for Viewing

YouTube launched its first batch of YouTube Red Originals this morning, a set of movies and shows that can only be viewed if you are subscribed to YouTube Red. Taking a few of its most popular creators, YouTube set out to take on the likes of Netflix and Amazon, offering original content that can only be viewed in one place. However, with the first batch of shows and movies, don’t expect to see anything on par with House of Cards or Orange is the New Black. (more…)

T-Mobile Adds 14 Services to Binge On, Responds to “Throttling” Concerns

This morning, T-Mobile and its CEO, John Legere, had a whole bunch things to say about their Binge On video service. Not only did they announce a handful of new partners for Binge On, but Legere also addressed all of the recent “throttling” talk surrounding their “optimized” video streams.

Before we get into the throttling fun, the list of new partners includes A&E, Lifetime, HISTORY, PlayStation Vue, Tennis Channel Anywhere, FuboTV, Kidoodle TV, Curiosity Stream, Fandor, Newsy, ODK Media, Lifetime Movie Club, and FYI. There should be 14 in total that went live today, which brings Binge On’s partner list up to 38.

OK, now to the interesting stuff.  (more…)

YouTube: T-Mobile is Throttling All Video Traffic, Regardless of Binge On Enrollment

Speaking to the Wall Street Journal, YouTube is calling out T-Mobile this week, claiming that the carrier is effectively throttling, or degrading, its network video traffic. Recently, T-Mobile announced Binge On, a service that allows customers to stream video from select providers without any associated data fees. Essentially, T-Mobile scales back the quality of the incoming video to 480p, relieving stress on the network, which allows the video data to not count against a customer’s monthly bill. However, according to a YouTube spokesperson, T-Mobile is degrading all incoming video regardless of network congestion, regardless of being a part of Binge On, and is not informing its customers of the action.  (more…)