The mobile carrier industry (AT&T in particular) is still reeling/adjusting from the UnCarrier approach that T-Mobile has brought over the last few months. AT&T attempted to scoop T-Mo just before CES by announcing a promotion that encouraged customers to leave their lines at T-Mobile and switch to their network, something that T-Mobile had been rumored to do for weeks and eventually did. However, after not even a month, AT&T is killing this program. (more…)
T-Mobile is at it again this afternoon, releasing a press release just hours after an earnings call from AT&T, celebrating the carrier for leaving “the Dark Side.” What makes the release even funnier is that T-Mo had the cojones to use fake quotes for AT&T’s own Ralph de la Vega, implying that he has somehow seen the light and decided to put the customer first for a change. (more…)
T-Mobile is on a roll lately, paying subscriber’s ETFs with UnCarrier 4.0, and with a new move to pay for referrals to their network. For folks who refer their friends to T-Mo through a carrier switch, they can snag $25 per referral – up to $250 a year – to spend at T-Mobile.
If you are the type of person who usually recommends things to your friends and family (and they listen), plus you are on T-Mobile, then this is a no brainer. (more…)
T-Mobile is looking to beef up its Break Up program soon, hoping to offer the same $350 per-line contract break credit that it already does for Verizon, AT&T, and Sprint customers to US Cellular, and other smaller carriers throughout the US. If customers who switch to T-Mobile also trade in their old device, they could get up $300 in addition to the initial $350 – that’s $650 per line that is switched to T-Mobile. (more…)
T-Mobile has made it clear – they aren’t going to hold back any time in the near future. They are going to be brash, bold, and say whatever the hell is on their mind when it comes to their competitors. And since you all seem to be joining in on their party – their preliminary Q4 2013 report shows 1.6 million new net adds – they want to invite you to be vocal with them. They want you to send a “break up” letter. (more…)
We are finally finished with the T-Mobile UnCarrier 4.0 press event, so the news is already official. T-Mobile is indeed going to pay Early Termination Fees (ETF) for families who transfer service from AT&T, Verizon, and Sprint. Word of this move has been reported a number of times, including from us thanks to a reader who spotted an ad for the initiative last night. (more…)
Last night, we scooped at least one of T-Mobile’s announcements for this afternoon’s UnCarrier 4.0 event. Apparently, T-Mobile will introduce a program today at 12:30pm PST to pay off “your family’s termination fees when you trade in your devices.” While that is a major announcement for T-Mo, that may not be the only thing up their sleeves.
T-Mobile’s CEO, John Legere, has already been making serious headlines this week, after getting kicked out of a party that AT&T was hosting. He’s a very radical thinker in the mobile space, and has zero filter when it comes to speaking about the competition, so we are positive that he will have a few great quotes for us today. (more…)
This evening, hours before T-Mobile takes the stage at CES 2014 for UnCarrier part 4, an ad popping up on tech sites has essentially confirmed part of the program. According to the ad – which we have included below – T-Mobile will pay “your family’s termination fees when you trade in your devices.” This news may sound familiar since it has been rumored for weeks as T-Mobile’s next “pain point” to tackle. (more…)