On Thursday, T-Mobile is kicking off a new initiative called “Un-Carrier Amped!” Yes, the exclamation point is included in the branding for this thing. The plan is for T-Mobile to amp up many of their previously introduced Uncarrier moves, “making them even bigger, even better, even ballsier.” Profanity also incoming! Fat jokes too (unconfirmed). (more…)
T-Mobile announced 3 major moves for the wireless industry this morning at its Un-carrier 9 event – Un-carrier for businesses, the Un-Contract, and Carrier Freedom.
For businesses, T-Mobile is offering lower rates for business users, increased pricing transparency, and a “our best price is our only price” motto. To start, businesses will pay $15 per line. For businesses that need more than 1,000 lines, the price is lowered to $10 a month. Each line comes with unlimited talk, text, and up to 1GB of LTE data. And no access fees. (more…)
In a blog post, Chief Technology Officer Neville Ray wrote that T-Mobile’s 4G – “recognized as the fastest in the nation” – now covers 260 million Americans, which surpasses the carrier’s initial goal by 10 million. That reach should extend to 280 million by mid-2015 and 300 million by the end of next year, if all goes according to plan. (more…)
T-Mobile unwrapped Uncarrier 8.0 this morning with the announcement that they will let customers rollover their high-speed 4G LTE data from one month to the next. They are calling it Data Stash, but it’s really just rollover for data. The idea is that you might only use 2GB of your 3GB plan this month, so you should get to keep that extra unused 1GB and use it in the next month. Get it? It’s rolling over to the next month. Well, in T-Mobile’s case, they are allowing you to “stash” it and then use it next month. (more…)
Tomorrow, at 7:30AM Pacific (10:30AM Eastern), T-Mobile and its CEO will sit down for a live webcast with Yahoo News to talk through their latest Uncarrier announcements, officially known as Uncarrier 8.0. As of right now, we don’t even have guesses as to what will be announced, but there will certainly be expletives, trash talking of other carriers, and plenty of magenta. Wait, isn’t that a bit early for Legere to be calling other CEOs fat? Maybe not. (more…)