Can T-Mobile become any more of an “un-carrier” than it already is? Apparently so. The wireless carrier today launched Operation Tablet Freedom, a program that discounts cellular-enabled tablets and allows customers with postpaid voice plans to add a tablet for free. (more…)
This morning, T-Mobile kicked off three days of new Uncarrier announcements by introducing their Simple Starter Plan. The new affordable plan runs just $40 and lands customers with unlimited talk and text, plus 500MB of 4G LTE data. Keep in mind that T-Mobile also doesn’t do data overages, so should you hit the 500MB cap,
they’ll only throttle you for the rest of your billing cycle rather than charge you extra. (Edit: This plan appears to be different than other T-Mobile plans. Normally T-Mobile would throttle you, but this seems to be a hard cap. If you want more than 500MB of data, you’ll have to purchase more.) (more…)
After hundreds of frustrated customers took to Twitter to voice their displeasure with the T-Mobile’s plan to end all employee discounts April 1, the carrier seems to have backtracked. T-Mobile CEO John Legere tweeted last night that “Current corp customers can keep their discount.” Details are forthcoming. (more…)
T-Mobile’s CEO John Legere made an announcement at the end of last week that his company would be ending employer rate plan discounts, opting for a more “transparent” game plan.
“The old programs were designed to help big carriers close big corporate contracts, with employees as bargaining chips. We aren’t playing that game anymore,” was what John had to say about the current setup of employee discounts. (more…)
T-Mobile released its 2013 Q4 earnings today, and they’re a bit mixed. Although the “UnCarrier” managed to add 1.6 million wireless subscribers, it posted a $20 million loss on earnings of $6.83 billion. That’s a 40 percent year-over-year increase in revenue, but a tad short of what investors expected ($6.95 billion). (more…)
The mobile carrier industry (AT&T in particular) is still reeling/adjusting from the UnCarrier approach that T-Mobile has brought over the last few months. AT&T attempted to scoop T-Mo just before CES by announcing a promotion that encouraged customers to leave their lines at T-Mobile and switch to their network, something that T-Mobile had been rumored to do for weeks and eventually did. However, after not even a month, AT&T is killing this program. (more…)
And the oddest match-up of the century goes to, T-Mobile and Tim Tebow. In the UnCarrier’s latest commercial, the out-of-work quarterback pokes fun at himself, as he continues life without an NFL contract. Get it…T-Mobile and no contracts?
During his time without one, Tebow has been able to deliver babies, save puppies from burning buildings, do his own stunts in B-movies, call out Iceland during a world peace meeting, throw actual moonshots, and take selfies with Bigfoot. Who knew that being out of work could be so awesome for Mr. Shirtless-in-the-rain.
T-Mobile is at it again this afternoon, releasing a press release just hours after an earnings call from AT&T, celebrating the carrier for leaving “the Dark Side.” What makes the release even funnier is that T-Mo had the cojones to use fake quotes for AT&T’s own Ralph de la Vega, implying that he has somehow seen the light and decided to put the customer first for a change. (more…)