Last week, the vice president of investor relations for NVIDIA, Rob Csongor, spoke of the company’s mobile strategies moving forward through 2013 and beyond. Currently, Samsung and Apple make up exactly 50% of this year’s first quarter mobile sales, so according to Csongor, NVIDIA will look to partner with the “other half” of the market such as HTC, ZTE, Huawei and other lower-placed companies to push its line of mobile processor. 

In response to a growing amount of “buzz” generated around NVIDIA’s SHIELD Android gaming unit, pre-orders went live today. Initially, they were dated to go up on May 20, but if you planned on shelling out the $349.99 and possibly another $60 on accessories in the shape of a case and custom lids, you can do so now. 

Details have finally been released for NVIDIA’s highly-anticipated SHIELD. Previously known as Project SHIELD, they dropped “Project” and decided SHEILD was a better way to go. Either way, we first saw the Tegra 4-powered SHIELD at this year’s CES in January, so after months (it felt like years) of awaiting news on pricing and a release date, we finally have it. 

We as consumers are still awaiting details on which upcoming devices will be running NVIDIA’s Tegra 4 processor this year. News out of Greece today shows that a tablet made by Toshiba could be one of the first, as it has popped up on the web sporting a few notable features. 

NVIDIA continues their teasing of Project SHIELD with another video, this time featuring an upcoming Android title, Arma Tactics. With Tegra 4 enhancements, Arma Tactics is an extremely well designed warfare game, with random missions and objectives, meaning gameplay should never be the same twice. 

Were you one of the people that thought Project SHIELD was pointless? Prepare to eat your words. Here at GTC, I caught a glimpse of an NVIDIA employee flying his new Parrot AR Drone, running on Project SHIELD. 

While walking around the showroom here at GTC, we ran into a demo of NVIDIA’s Tegra 4 developer reference model showing off the nifty new HDR software. This same software was shown off at CES in January, but since Tegra 4 is still unavailable to consumers, it’s still labeled as “new” and “cool.” 

This morning at GTC, NVIDIA’s CEO unveiled an official roadmap for their mobile processor line, Tegra. Currently, many devices feature a Tegra 3 processor, known as the world’s first quad-core processor for mobile devices. At this year’s CES, NVIDIA announced the Tegra 4 with a built in LTE modem, although we have still to see the Tegra 4 hit mass production in phones and tablets.