Kim Kardashian Stars in T-Mobile’s Super Bowl Ad, Which You Can Watch Here

Yeah so, Super Bowl XLIX commercials are already starting to pop up well before Sunday’s game. One of the first stars Kim Kardashian as a spokesperson for T-Mobile and their new data rollover plan, called Data Stash. It’s…well…filled with selfies and body suits and selfies and expensive things and talk about saving data and…selfies. I hate selfies so much.

Make it all stop.

T-Mobile’s SCORE! Costs $5 Per Month, Says It Will Give You Discounts on Phones

T-Mobile introduced yet another another “Un-carrier” initiative today, this time called SCORE! Yes, all capitals, and the exclamation point included.

SCORE! is a $5 per month membership program that claims to reward you the longer you stay in it with discounts on the hottest phones available. If you stay for six months, you qualify for a free entry-level smartphone. If you stay for 12 months or longer, you will get deals on all T-Mobile smartphones, “including the hottest new 4G LTE devices.” One example would be a $150 discount on the Samsung Galaxy S5 after paying $5 per month for 12 months to belong to SCORE!  (more…)

WSJ: Google’s Wireless Service Might Let You Switch Between the Best Network Available From Different Carriers

Last week, headlines were dominated by talk of Google creating its own wireless service through network deals inked with T-Mobile and Sprint. Unfortunately, those were really the only details that surfaced through a number of stories all claiming to have “sources” close to the matter. We still don’t know pricing or plan details, where or when the service will be available, and why any of us would consider switching to it from our current carrier options. We talked on the DL Show about Google potentially having something special in mind that would attempt to change the way wireless service plans work in order for them to even consider entering the market, but didn’t necessarily have any suggestions as to what that “special” something might be. According to sources of the Wall Street Journal, we may now know.  (more…)

T-Mobile Working on 700MHz Band Support Update for Nexus 6 and Xperia Z3

Thanks to a T-Mobile page spotted by TmoNews, we now know that a software update is coming to two flagship devices, the Nexus 6 and Sony Xperia Z3, allowing the smartphones to connect to T-Mo’s 700MHz band of LTE spectrum. Not only does the 700MHz band include better speeds, but users should also see better building penetration thanks to the lower frequency.  (more…)

Sprint Now Guarantees T-Mobile Customers $200 Minimum Trade-In Value on Smartphones When Switching Carriers

It was said back when Sprint took on new CEO Marcelo Claure, that when, “you have a great network, you don’t have to compete on price. When your network is behind, unfortunately you have to compete on value and price.” Claure has stuck to his guns on this decision, as Sprint continues to cut wireless rates, as well as offer as sweet of tempting deals as he can to lure more customers in from competitors.

The newest offer, announced this morning, guarantees T-Mobile customers who opt to leave T-Mo a minimum of $200 trade-in value for a smartphone, on top of the existing $350 per-line credit when making the switch. As stated in the press release, this offer is valid through April 9 for current T-Mobile subscribers.  (more…)

Verizon is a “Leader,” Won’t Follow T-Mobile and AT&T With Rollover Data

Don’t act like you are surprised, but no, Verizon isn’t going to follow in the footsteps of AT&T and T-Mobile with a rollover data plan. According to Fran “ShamWow” Shammo, Verizon’s CFO, his company is “a leader, not a follower” and will instead stick to their current, traditional data plans that gobble up your data if you don’t use it by the end of your billing cycle. Shammo made these comments in an interview with CNET following the carrier’s Q4 earnings release, even noting that back in 2007, when AT&T first introduced rollover for voice minutes, they didn’t follow then either.  (more…)

Report: Google is Becoming a Wireless Carrier This Year, Will Use T-Mobile and Sprint Networks

According to a report from Amir Efrati of The Information, Google is planning to launch its own wireless service this year, a service that will use T-Mobile and Sprint networks. The service would be similar to StraightTalk or any other MVNO (mobile virtual network operator) in that Google won’t actually own any of the network, they will simply be cutting deals with T-Mobile and Sprint to have access to networks, so that they can then sell you a service plan that works on those networks. Think of it like you do the prepaid cards you see slung about checkout lines at stores like Target. (more…)