We All Need Motorola’s Direct-To-Consumer Approach With the New Moto X to Succeed

Whether or not you plan to buy the new Moto X Pure Edition when it arrives in September, you should be rooting for Motorola to sell record numbers of them. This new direct-to-consumer approach from a brand like Motorola is something that could help continue to change this industry for the better if it were to succeed. Sure, there are pretty substantial benefits to be had here in the short run if you buy their new flagship, but we could all see some real benefits in the long run. (more…)

Choose One: Moto X Pure Edition (2015) or OnePlus 2?

We have two new flagship phones to ponder this week, and it’s only Tuesday. Last night, relative newcomer OnePlus announced the OnePlus 2, with its 5.5″ FHD display, Snapdragon 810 processor, USB Type-C, and fingerprint reader, declaring it as the “2016 flagship killer.” Early this morning, we have veteran OEM Motorola, introducing the Moto X ‘Style’, branded as the Moto X Pure Edition for the US. It features a 5.7″ QHD display, Snapdragon 808 processor, and 21MP rear-facing camera.

Both phones are reasonably affordable, with zero carrier involvement needed to buy one. The OnePlus 2 starts at just $329, while the Moto X Pure Edition will retail for $399, with additional storage upgrades costing a bit more. In comparison to flagship phones from Samsung, this $300-$400 range is extremely tempting for buyers, as the idea of no two-year commitment on a carrier to even afford the device is quite promising.

Each phone offers a few software tweaks on top of stock Android 5.1.1, meaning there are no custom skins to be found. Again, this is great news for Android fans.

If you had to choose, for the sake of this poll, which device would you purchase?

Moto X Pure Edition (2015) or OnePlus 2?

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Quick Comparison: Moto X Pure Edition (2015) vs. Moto X (2nd Gen)

Shortly after running through a quick hand-on tour with the new Moto X Pure Edition, I had a chance to whip out the Moto X (2nd gen) and film a quick side-by-side comparison.

Next to one another, these phones look almost identical outside of their size. That’s the first thing that stands out – how big the new Moto X is. I wouldn’t call it the most awkward-to-use phone by any means, but it’s definitely up there in the size department. Other than that, you get nice upgrades from one year to the next like you would expect, which means a QHD display, 3GB RAM, 21MP camera, new Snapdragon 808 processor, and microSD support.  (more…)

Moto X Pure Edition (2015) First Impressions and Tour!

What does Motorola do to try and upstage the madness that was OnePlus’ unveiling of the OnePlus 2, yesterday? They gave us three phones! Or four. Or…we’re all confused. One thing is for sure, Motorola is releasing a US flagship phone called the Moto X Pure Edition, which is known everywhere else in the world as the Moto X Style (see, confusing!).  (more…)

Such Confusion. Moto X Pure Edition is the Moto X for the US, Style and Play are Not

Motorola is done with their big 2015 product launch event, but I can tell that there is some confusion surrounding all of the products, particularly those that are coming to the US. Let’s see if we can’t help explain the situation here.

As a recap, Motorola announced the Moto X Style, Moto X Play, and Moto G (3rd gen). They also at the same time announced the Moto X Pure Edition, but part of that conversation happened off-air, directly to press and not to you, our dear reader.  (more…)

Motorola 2015 Event Live Blog!

With OnePlus now less than 24 hours behind us, it’s Motorola’s turn to take the stage and give us what’s next for 2015. We know a Moto G (3rd gen) is coming, thanks to Motorola India outing the entire device this morning a bit early, but will we also see a new Moto X (3rd gen) and Moto 360? Maybe two Moto X phones? I hope the answer is “yes” to all of that.

Motorola is hosting press events in New York City, London, and Sau Paulo this morning at 9AM Eastern (6AM Pacific). We aren’t sure just yet if they are going to live stream it (Update: Live stream added!), but should they decide to provide us with a link, we’ll be sure to add it here. Otherwise, I’m here, in NYC, ready to liveblog it out for all of you.

Any last guesses or predictions? (more…)

Rumor: Moto X (3rd Gen) to Feature 3600mAh Battery, 21MP Camera, MicroSD Slot

While the new Moto G has leaked more times over the last few weeks than we can count, the Moto X (3rd gen) has done a pretty good job of remaining mostly out of sight. Tough to tell if that’s because Motorola is only going to give us a new Moto G and save the Moto X for later this summer or if there are fewer in the wild to be leaked. Either way, you know we are excited to see this year’s flagship from Motorola, since the last two from the Lenovo-owned company have topped our charts the last two years.

If today’s rumor out of HelloMotoHK – the group who stays as close as anyone to the Motorola beat – is true, you should be excited too.  (more…)