If you watched any amount of TV this weekend or took a glance over at the sidebar of this site, you more than likely ran into a T-Mobile advertisement that talks about their new ETF-killing program. Seriously, these ads are everywhere, right now. Introduced during CES as their next UnCarrier movement, T-Mobile wants to pay the Early Termination Fees (ETF) from your current carrier to have you bring your business to them. It’s a bold move, though bold moves are exactly what we expect from a company led by a man willing to crash an AT&T party during CES and then call their CEO of mobility “fat” during a press event.
The plan works something like this:
- Bring your business to T-Mobile, and they’ll pay up to $350 in ETFs per line once you sign-up for service and send them the last bill from your previous carrier.
- Then, trade in the phone from your previous carrier to earn up to another $300.
- You have to sign-up for a postpaid Simple Choice plan and also buy a device.
- They will only pay ETFs from AT&T, Sprint, and Verizon.
My question to you today is – are you going to take their offer and switch carriers? According to T-Mobile’s numbers, they had 4.4 million new customers join their UnCarrier way of life, so you certainly wouldn’t be alone.
Beats Music, the streaming music service created by the headphone giant of the same name, will launch January 21 in an exclusive partnership deal with AT&T. For $14.99, your entire family (up to 5 members and 10 devices) can be a part of Beats Music, and that’s after you try the service for free for 90 days. With access to over 20 million songs and “a unique curated experience,” AT&T is telling you to download at will as well. They claim to have made Beats Music available on an unlimited basis (both streaming an downloading for offline listening) for AT&T subscribers. We’re not sure if this is their first sponsored data deal or something separate, but they are making this sound as if your tiered data plan is unaffected by the service.
If you are an individual, you can access Beats Music on up to 3 devices for $9.99 per month.
So what is Beats Music and why should you consider it? (more…)
As you can imagine after coming under fire shortly after being announced, AT&T is defending its new Sponsored Data program, claiming that it does not violate the FCC’s Net Neutrality rules. FCC chairman Tom Wheeler said within hours of AT&T making it official that his organization would take a deep look at the program to make sure there are no reg flags being raised. Should they see something that would raise an eyebrow or two with companies paying for customers’ data, they are prepared to intervene. AT&T issued a statement in response through Jim Ciccioni, AT&T senior EVP of External and Legislative Affairs (holy title), and has said that they are “completely confident” that they comply and that the program is meant only to benefit customers. (more…)
Earlier this week, when AT&T announced that they are starting a new Sponsored Data program, a lot of eyebrows were raised. What at first sounded like an interesting new way for companies to get their content to consumers quickly came under fire from around the industry for the potential to be anti-competitive. The FCC has even taken notice, saying that they are ready to act if this Sponsored Data turns out bad. (more…)
T-Mobile has made it clear – they aren’t going to hold back any time in the near future. They are going to be brash, bold, and say whatever the hell is on their mind when it comes to their competitors. And since you all seem to be joining in on their party – their preliminary Q4 2013 report shows 1.6 million new net adds – they want to invite you to be vocal with them. They want you to send a “break up” letter. (more…)
During T-Mobile’s UnCarrier 4.0 event that wrapped earlier this afternoon, T-Mobile made a bold new claim: they now have the fastest 4G LTE network in the land. Don’t worry (or maybe you should) though, they didn’t use an outside firm or “highly paid industry consultants” to collect their data. No sir, they used data straight from consumers and testing through the ever-popular Ookla Speedtest app. (more…)
This evening, hours before T-Mobile takes the stage at CES 2014 for UnCarrier part 4, an ad popping up on tech sites has essentially confirmed part of the program. According to the ad – which we have included below – T-Mobile will pay “your family’s termination fees when you trade in your devices.” This news may sound familiar since it has been rumored for weeks as T-Mobile’s next “pain point” to tackle. (more…)
At a press event last night during CES, AT&T and Audi announced 4G LTE connectivity for cars. Stating that LTE will be available in the 2015 A3 sedans, car buyers can simply attach their vehicle to a current Mobile Share data plan through AT&T, making it easy to manage all of the data that is streamed to your whip. (more…)