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Apple Reportedly Paid EA a ‘Truckload’ of Money to Keep Plants vs. Zombies 2 a Temporary iOS Exclusive

Plants vs Zombies 2

The timeline has gone from “early summer” to “summer” all the way down to “sometime this fall.” Even still, PopCap and EA assure us that Plants vs. Zombies 2 is coming eventually. The delay of the Android version of this game has gotten out of hand, but news today straight from inside EA say that there is a reason behind it: Apple has paid to keep it delayed. 

According to multiple sources that were listening in on an internal EA town hall meeting today, Frank Gibeau, head of EA Labels, dropped the news rather frankly, “Apple gave us a truckload of money to delay the Android version [of Plants vs Zombies 2].” Apple has since reached out and denied that this statement is true, saying that no money has changed hands, but also refused to elaborate on the existence of a deal between them and EA or PopCap. Despite the denial, GiantBomb is reporting that the Chinese version of the game is outselling the iOS version 6 to 1 in that market, which would certainly support the story.

I would like to say that this is surprising, but big names in the video game market like Microsoft and Sony shell out big money to keep games and special content exclusive to their consoles. In those cases however, it is usually a bit more transparent than the runaround that PopCap has been giving Android fans of the game.

Still waiting on Plants vs. Zombies 2 or have you given up hope?

Via: GiantBomb

  • http://www.mwilber.com Matthew Wilber

    I knew it sounded strange to delay the Android release. All the major app companies have cross platform dev environments. There was no technical reason to not release at the same time. Thanks Apple, give me another reason to not buy your products.

  • a.d.AM

    Wheres my F’ing game!!?!

  • LionStone

    Yea right Apple, if it wasn’t true what EA stated, you’d slap a Slander suit on them so fast. Price fixing mofos!

  • rabidhunter

    This is just a weak strategy and a desperate move on Apple’s part. It shows that Apple believes that their products can’t sell on their own merits. We’ll install a fingerprint scanner, if that doesn’t draw them, then we will give them PvZ2 much earlier than those Androidians. That’s sure to create more iZombies.

  • Armus

    If this is Apple’s secret to winning this battle with Android, they’ve already lost.

  • CasperTFG

    For me, I’ll avoid downloading it when it hits the Play Store.

  • Andrew Ross

    Yeah, they also micro-transactioned the sh*t outta the game, too, which is easily the most annoying new trend in gaming. I say screw it. EA, Apple, and the sheeple who don’t have a problem paying for all of it were meant for each other. Have fun kids, I’ll be over here playing the original PvZ.

    • fiftyplusgeek

      You may want to be careful throwing the “sheeple” word around — there are a lot more Android users than Apple users.

      And let’s face it, Android caters to the lowest-common denominator in tech devices, hands-down.

      • Franklin Ramsey

        There are a lot more Android users than Apple users. Yes, that would be because Android is a much more open system where people can make changes to their device. Apple is a system that basically tells people how to use their device. Sheeple fits for an Apple user.

        • fiftyplusgeek

          But which device? And which fragmented version of the OS?

          • Franklin Ramsey

            Um, What? How is that an argument when stating that Android is much more open and Apple is closed to their system. All versions of Android on all devices are much more open than Apple.

      • Andrew Ross

        I said “the sheeple who don’t have a problem paying for all of it”. As in, people who want to shell out so they can run price-gouging games (micro-transaction crap) on their price-gouging phones (Android, Apple, it matters not) and make price-gouging companies (EA most heinously) rich. They can all have at it, doesn’t bother me at all.

  • chris420o

    Same mistake vine made…they took their sweet time working out an app for android worth using…now i dont really know any android guys using fine unless its just to look at porn stars…i use instagram and see no reason to use anything else

  • chris420o

    this games lost its allure…they should never do this i woulda bought it the sec it was released now i dont care enough anymore…saving my pennies for xbox one and using my free time to play gta5 till my eyes bleed

  • Mordecaidrake

    Seems to me like Apple is finally realizing that Android is here to stay and they’ll do whatever it takes to try to slow them down.

  • bigslam123

    Ive been playing the Chinese version for over a week. Good enough for me. And as someone who has played both the iOS version and the Android version, I can say that the Android version offers much more than the iOS version.

  • addicuss

    I hope it was worth the ill will it gained them in the android sphere. although it probably was.

  • Anthony Tyson

    Uhhh. Duuuuuuuhhhhh

  • Perv Bear

    I figured as much which is while I’ll wait for a hacked ROM with all purchased stuff unlocked. Yes I’m admitting to stealing from ea for a bonehead move, I’d have had no problem paying for all in game plants but making me wait however long due to your greed… I will also leave a negative comment on the game when its released.

  • John Clausen

    Rather than using money and resources on innovating, they’re paying it out to EA to keep a game exclusive for a little while. LOGIC.

  • trumpet444

    I called it here 12 days ago. http://www.droid-life.com/2013/09/12/plants-vs-zombies-2-now-available-for-android-but-its-the-chinese-version/
    But then again, I’m no genius. I’m sure everyone was thinking this

  • Mvrcel Lgt

    EA would sell their developer’s clothes if they could make money with it.

  • http://charlesjaymeyer.com/ Charles Meyer

    I am surprised no one blamed this on Verizon

    • Indianajonze

      this is all verizon’s fault. f you verizon

  • Ej McCarty

    Well I was excited for it. Now, not one bit. I can tell you one thing for sure though. I’m pirating the shiit out of that .apk just for the hell of it.

    • j boner

      i already did its in Japanese though

  • Timothy Anderson

    Don’t want it now

  • decidedtochangename

    I called it.

  • fiftyplusgeek

    I don’t know why Apple would need to pay EA to delay a game. With EA’s development track record, they are capable of delaying games all by themselves.

    But then again maybe is was EA trying to save face because they couldn’t figure out which version of Android OS to target.

    • mrjayviper

      I need further proof to believe such accusation. But you’re sorta right. EA don’t need Apple’s money to delay the product. It was only recently where PvZ1 was made similar to the iOS version.

  • TheRealCBONE

    “No money changed hands”? Just like Apple doesn’t pay for product placement? EA is known to be upfront about how pitiful and greedy they are. Sounds about right for them.

    • Ej McCarty

      Those is some mighty fine looking slaves ya got there sir. I’ll pay you thirty for the whites and fifty for the blacks.

      • TheRealCBONE

        Where did that come from?

        • Ej McCarty

          South park man lol

  • C0080900V

    I’ve been playing a “hacked” or “cracked” version of the Chinese version of PvZ 2 while I sit it out for for PvZ 2 to officially launch on Google Play in English.

    That “hack” or “crack” simply circumvents the error the original “unhacked/uncracked” vesion gives you, which prevents you from playing it, my bet is that error is for non-Chinese users/players.

    • j boner

      i think its Japanese

  • James Hill

    This is surprising because?

  • trophynuts

    how is this any different than Xbox getting Call of Duty exclusives. It’s a business people get over it.

    • Perv Bear

      I wasn’t aware the base unit was ever exclusive just the map packs I thought. Which is quit a bit different. Would be more comparable to plants vs zombies being released on both android and iOS but only the purchasable in game plants were time exclusives.

  • jbdan

    I don’t really care about the “exclusivity” per se, but I’m so satisfied in my soul that I’ve never nor will I ever give Apple one cent of my $. Ever :)

    • https://twitter.com/#!/azulum azulum

      That, my friend, is a statement indicative of an incurable partisan bias. I’ll forgive it in tech and sports—but don’t let it spillover into politics and religion. That’s how we got the mess we’re in to begin with.

      • jbdan

        Amen!

      • trumpet444

        Being “flexible” in your political and religious views indicate a weak mind. I’ll buy a Macbook and root for the Steelers long before I vote or pray differently

        • Kevin

          Weak mind isn’t the opposite of closed mind

        • Jason B

          Knowing when to cede ground in politics to avert a catastrophe certainly isn’t feeblemindedness.

          As for religious bias, well that caused a great many wars and ‘cleansings’ of people who refused to convert; thankfully, that time is over. It doesn’t mean you have to pray differently or give up your current religious views; it just means that we should be more understanding and less hateful. We aren’t as civilized as we appear to be.

        • Franklin Ramsey

          I’m just curious, but how does being flexible in one’s views indicate a weak mind? With new information coming out all the time and living in an ever changing society, I’d think the only constant is change. If you can’t change your mind as you get more information, I’d think that is the sign of a weak mind?

          And no, I’m not trying to troll.

  • lye

    Gives me time to play FFIII

  • Richard Colon

    Ummm EA did the same for Madden 25 for Android

  • steveindajeep

    isnt this like an unfair business practice that should be investigated by some equally unscrupulous govt. agency?

    • Anon

      Na not really. Look what AT&T did with the MotoX and being exclusive for MotoMaker.

      • steveindajeep

        right, but i could still buy a moto x. this is above and beyond douchbaggery

    • https://twitter.com/#!/azulum azulum

      No.

  • David Molina

    It’s a free to play game, and the animation is hideous when compared to the first game. The story, if you can even call it that, is terrible as well. I was interested long before the game came out, now I’m disgusted.

    • Anon

      100% agree. I’ve played it on iOS and it suffers from what all free to play games suffer from, constant in-app purchases. Charge the 3.99 upfront for the game and give us the whole damn thing!

  • Anon

    If you’ve played PvZ2 on iOS then you’re probably not too worried about the delay… Needless to say they butchered it. Well done EA, well done.

  • Jonathan Ly

    It happens on the consoles, i’m not surprised it happened hear either.

  • Droid Ronin

    I’m surprised that EA would bite Apple’s bait. With Android controlling 80% of the mobile market share, it would be to their advantage to release it for us so they can reach a wider audience.

  • beng8686

    This makes me want to pirate PVZ2… Don’t want to support a company that does sh!t like this.

    • SkylaC90

      then don’t buy their stuff and use it in any way or capacity.

  • furbearingmammal

    Popcap didn’t even bother to make their top-tier games avaialble on — or compatible with the latest versions of — Android for a long time. Frankly, this news doesn’t surprise me at all.

    Anyone ever tried to play Peggle on ICS or JB?

  • RaptorOO7

    This is a typical apple D-BAG move and hardly a shocker to me. But if EA is going to be swayed by this move then it just confirms I won’t be playing it. First they ruined it by make it a pay to play IAP crappy app to begin with and now its delayed for months. No longer interested.

  • JD_26

    Typical….. B*tch Apple Move

  • joejoe5709

    EA and PopCap, I get it. I really do. Money is money. Just don’t screw this one up. Make it worth our wait. Thank you.

    • Anon

      I don’t think the Android version will have anything “better” than iOS. Does anyone remember how long it took for the Android version to get the Zen Garden?

      • joejoe5709

        Yeah but the first one was literally a direct port straight from iOS – never scaled correctly, never updated, and crashed often. And they wanted $3.99 for it! Hopefully they actually had Android in the plans and it’s more than a simple port. No, we won’t be treated any better than iOS and I get that. But at least make it worth my $3.99.

  • KleenDroid

    It will come when it comes. There are many things to worry about and this just isn’t one of them. :)

    • Reggie T

      Apple doesn’t care. Build new iphone for $200 and sell it for $800. Money in the bank!

      • pappy53

        New iPhone has 326% markup. S4 has 275%. Not much difference.

  • Gnex

    Scumbag Apple.

    • https://twitter.com/#!/azulum azulum

      There are plenty of reasons to criticize Apple. This is not one of them. (For the record, I’m skeptical of Apple actually doing this—but if they did, they’d deny it, so take that with a grain of salt.)

  • Nokimicrapple

    1.1 BILLION activated Androids.
    1.05+ Million Apps available in PLAY store.

    Copying Android with ios 7.
    Rumors about NOTE 3 with flexible dicplays and a cheaper version to SLOW DOWN NOTE 3 sales.

    Apple just needs something to look “more”.

    • SirLance99

      I’ve seen the stories, but where did you come to the conclusion that Apple put the stories out to SLOW DOWN the Note 3 sales?

  • Taylor Abrahamson

    LOLOL. I bet maybe 2 or 3 people bought the iPhone 5s just because it had Plants vs zombies 2 right now and android didn’t. Good job Apple, you just lost a ton of money, and made some Android users hate you even more. Winning? I think not. End result? Android still gets PvsZ2..

  • Droidzilla

    EA doing something lame to its users strictly for money? Unbelievable! What’s next, news of a politician taking bribes, or cops pulling people over for city revenue, or a sports athlete doing illegal drugs? I’m just beside myself with disbelief.

  • Kindroid

    Sadly Desperate…….

  • Charlie Val

    Apple and Microsoft are greedy bastards.

    *Have sh*t loads of money* “let’s pay publishers to make MULTIPLATFORM games exclusive”

    • Ian

      They are completely justified in doing so. It’s an age old technique called market differentiation, make your product more desirable than the competition. I do disagree with the lying portion by Apple and EA however.

      If you don’t like it, don’t support the company paying for the exclusivity and soon they won’t have the money to pull the so-called shenanigans or they will be rolling in the cash, in which case one could argue the bid for exclusivity worked.

  • T4rd

    Do they really think PvZ2 is going to be enough to lure someone to the iDerps? Seems like a huge waste of money (something Apple seems to excel at).

    • han

      It’s not about getting people to buy iPhones to play Plants vs Zombies. Apple has a hard time to keep up the image of Android being a niche os that doesn’t have all the magic things the iPhone can do and this is definitely helps them.

      • Taylor Abrahamson

        If apple paid EA to permanently keep PvsZ2 off Android, I see your case. But we still get the game, just a bit late. They aren’t fooling anyone, and they just lost a bunch of money.

        • Frettfreak

          That’s where u r wrong. Well. Kinda. They r not fooling us. But the majority of idiot consumers don’t know any better and see that all these top titles come to iPhone first. They don’t care why and don’t look any further. Mission accomplished as far as apple cares.

          • sc4fpse

            Bingo. Apps don’t stay super popular for too long – at least not so popular that they keep getting press. Angry Birds puts out a new version every X months it seems, so that makes it into the news. But for a game play PvZ, you get your initial press coverage, and that’s it. All Apple has to do is pay for a short exclusivity period. When the game is all the rage and at the peak of its popularity, everyone with an iPhone will be playing it and recommending to their friends. Those with Android devices will be left out, and all the news articles will say something to the effect of “Now available on iOS (but not Android! Na na na na boo boo, etc.)” So, basically, mission accomplished for Apple. They couldn’t care less what happens a few weeks or a month after the initial exclusive launch.

    • Pedro

      It would perpetuate the myth that all iOS games are released long before the Android version. For those that want to play the latest game first, it pushes them to the Apple ecosystem.

    • https://www.facebook.com/aaron.williams.125 Champion1229

      Exactly, the only thing this is gonna actually hurt is the loyal PvZ users. For most we will just move onto something newer, better, and more entertaining until EA gets their crap together and puts customers before “truckload(s) of money.”

      • trumpet444

        EA was going to screw loyal PvZ users with or without the $ deal with Apple. EA has been butt-fornicating people for some time now

      • Franklin Ramsey

        If a business can get a truckload of money without having to deal with a customer, most businesses are going to take it. Sad, but true.

    • MicroNix

      Its typical Apple style. Pay for the exclusive. Brag about the exclusive. Act like your sh** doesn’t stink.

  • Kyle Miller

    I see no problem with this. You want my product to remain only on your system? MONEY!

    • Ian

      Sure, but don’t lie about it. There’s the problem.

    • Taylor Abrahamson

      Assuming you’re from the developers point of view, of course there is no problem! Lol bring on the money! But from Apples point of view, they just blew a ton of money for no reason (because it wont pay off at all). And they made some android users hate them even more. So they really messed up. lol

      • SkylaC90

        just a quick question, why should apple care if android users hate them or not??? it’s not like we’re going to buy their iproduct anyway so it’s of no real concern, wouldn’t the people most likely to suffer would be EA’s mobile game division if Android users stopped purchasing their games and the content within.

  • Gasaraki

    F U Apple!

    • Frettfreak

      F u EA too.

  • KB

    Honestly, if EA doesn’t want my money then they’re not getting it.

    • https://twitter.com/#!/azulum azulum

      The sad truth, though, is that EA doesn’t care if you forgo buying the game, because Apple (allegedly) already paid for the game you would have bought plus however many more make the same high-ground statement and have the conviction to stand by it when it finally is released. If you really want to take the high-road, buy indie and nothing else. And when an indie sells to EA or goes huge like Rovio—there are plenty more indies just scraping by.

    • Kanaga Deepan N

      Exactly… Now I feel sorry for buying their V1 game for full amount…