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Samsung Calls Galaxy S4 Design Just an “Evolution” and “Like Nothing You Have Ever Seen Before”

This morning, Samsung released a 4-minute clip describing the design and inspiration of their new flagship phone, the Galaxy S4, from the viewpoint of the phone’s designers. While the design has received mostly mixed reviews over the last week, they managed to call it more of an “evolution” in design and then “like nothing you have ever seen before” seconds later (Which is it?). There is also talk of this device being less nature-esque than the Galaxy S3 and more elemental, since after all, it is the “life companion.” Mostly, the video focus on the idea that your phone is no longer solely used for information, but as a tool for every day lives.

The video itself is an interesting look into the minds of Samsung’s designers. So whether you like the design of the Galaxy S4 or not, you can at least enjoy soothing piano music see the phone through their eyes.

If you haven’t read our Galaxy S4 review yet, be sure to.

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