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Video: HTC Took to Times Square to Show Off the One During Galaxy S4 Event

htc one samsung

While Samsung was preparing to unveil the Galaxy S4 on stage at Radio City Music Hall last week, HTC was floating about the crowds, trying to get their new flagship device in as many hands as possible. We already wrote about the HTC-branded girls handing out snacks to those waiting in line at Samsung’s event, but a video uploaded last night shows that HTC was over at Times Square as well to try and change the atmosphere of the party. It went down as expected, since this is a promotional video and all. 

Those who they showed the device to were unsurprisingly ecstatic, with some even claiming that “it’s better than Samsung.” Men called it “sexy,” tried to fake-steal the demo they were using on multiple occasions, and even said they would switch from their iPhone. Rightfully so, by all means, the One is one of the best phones of the year.

Unfortunately, none of the conversations included a date for arrival. As the days pass and the Galaxy S4 nears launch, HTC is only hurting themselves. If you look at last month’s earnings, they should have had this phone out a couple of weeks ago. Today is March 19 – HTC officially unveiled this phone on February 19. We still do not have an official launch date in the U.S. with any carrier.


  • Trevor

    I wonder what the outtakes look like.

  • Benjamin Mackie

    Why werent they doing this for the iphone is my question. Also, not VZW? You just cut out like at least 33% of your possible audience

  • Bruce

    HTC definitely needs to hire a better marketing manager and spend more money on advertising. Look at what LG did.

  • michael centeno

    GS4 is going to do horrible. Who the hell would spend large bills for a subpar inferior plastic toy feel. Samsung get rid of the freaking plastic you idiots. yuck!!

    • Eion

      You do realize the S4 is made out of the same material the S3 uses. You know, the S3 that sold by the truck loads >_>

    • yes they should spend money in a metal brick that battery last a lot like 90 min builts for sissys, hey i m different and i love heels buy me an iphone!

  • wm snyder

    let’s see HTC trying to float,No cm support for gs4 sooo…. nexus 5 possible good choice

  • Trisjen Harris

    Can someone say: DESPERATE

  • Looks neat for say my friend on Sprint, but since I am a Verizon customer, this is phone is uninteresting, I have a Galaxy S3, I’ll probably get the 4 If I get an early upgrade, or I’ll probably have a Galaxy 5 if I have to wait. The only HTC I have had was the trophy and I was unimpressed with the phone and the camera. Loved the software and playing Xbox games on it, buy that is why I bought it cheap, and the headset speaker went out on it while I was using it, so you could only use the Speaker Phone to make calls very frustrating. I will pick up a Windows phone 8 in a few months when new ones come out, I really want to try a 8X on Verizon.

  • Neomastermind


  • So much for “quietly brilliant”…

    • Dain Laguna

      compared to the brash and tasteless samsung keynote…id say, its spot on

  • prestone1

    i dont like it, but i understand why they are doing it. if the One doesnt catch on they arent going to survive much longer.

  • bogy25

    Why not take the phone and run – I mean it is Times Square…after 20 feet you with all of the people there you are gone. Then sell on Ebay

    • and have the video sent in HD to the cops.

      • NexusMan

        Not to mention, have the video posted here on Droid Life, and YouTube, and every other tech and news website.

    • NexusMan

      Because there’s a video camera in your face, witnesses surrounding you, crowds around you slowing down your escape and cops on every corner.

  • Austin Warren

    Show off a phone that will never hit the market. Maybe in a few months. No wonder why suppliers think they aren’t a tier one customer anymore.

  • “Sweet, where can I get it?”

    “Well… uhm… yeah… uhh…”

  • T4rd

    They’re trying too hard…

    • Kevin McDole

      They have to.

      • Austin Warren

        There are better ways than showing 100 people at an event. Cough TV cough

        • Kevin McDole

          That should go along with them trying too hard, every bit of exposure they can get they should go after.

        • dannyWHITE

          So you would rather see it on TV then to get a hands on with it?

          • Austin Warren

            More people watch TV. Has nothing to do with hands on.

        • Jeff Dart

          you’re right man. they should upload it to youtube 😉

          but seriously, you’re right. i think they will once it’s in stores.

        • PhillipCun

          LOL do you know how much it costs to run TV ads across the nation? Easier said than done. People think it’s so easy to just do things willy nilly. People just think phones appear overnight and companies can’t make the right decisions.

          HTC will need to spend at least $100-200 million to have a semi-successful launch of their device IF they make it available on all carriers. I doubt they will spend that much as they never ever spent that much.

      • T4rd

        Indeed they do. Maybe they wouldn’t though if they followed Samsung’s example and launched the same phone on all (US) carriers, updated their phones faster, made it easier to unlock/root, and de-bloated Sense a lot more. Not to mention no expandable storage or battery. I know people like the aesthetics of the unibody phone, but I think most people (myself included) like functionality more.

        • cortesjues

          unlock and root aswell as debloat was very easy, storage? are you talking about the DNA? that was verizon’s doing…. and as for the the same phone in all carriers? the HTc one….. maybe not on verizon but then again maybe yes…..

          • T4rd

            Maybe I’m wrong, but I didn’t think the One X got S-Off for several months after launch. Verizon is the largest carrier in the US, if they want to compete with Samsung, they have to be in all the same markets as Samsung. That’s a huge loss of potential sales. Though stories keep flip-flopping on this, I guess we’ll wait and see if it actually happens.

      • Trisjen Harris

        What they have to do is get out the bed with Apple and do what they did years ago: Produce a Pure Stock Android device, have a removeable battery, get rid of Sense and put a sd card back into the phone!! Then they will sell billions!!!

        • wm snyder

          money is gone too late (opinion)

        • Dain Laguna

          as much as i would love the idea of a stock android device, and despite how hard it can be to get a nexus4, the only way they’d sell in crazy amounts would be if it was available across all carriers…and the appeal of a stock android is timely updates…and thats where it would fail. (carriers are to blame obviously)

          but still…and htc nexus sounds tasty

          • Tim242

            I ordered a Nexus 4 yesterday. It shipped today.

          • Dave

            I thought you just got a GN2….a while back.

          • Tim242

            I have a Note II on Verizon. I may just use the Nexus 4 as a WiFi only device. I have a T-Mobile $30 SIM that I can use if I need to.

          • TylerChappell

            I am currently using my dad’s retired Verizon GNex as a wifi only device with 4.2.2! It’s amazing how much better the battery is when the radios aren’t being used. 😀

          • Dave

            That way they could appeal to 1% of Android users, which the development community represents……I don’t think that would be effective on increasing mainstream market share.

    • NexusMan

      Desperate times call for desperate measures.

      • michael arazan

        The HTC One.. The One phone You Can’t Get Your Hands on.

        I think they are trying to Copy LG’s handling of the Nexus 4 production problems, but taking one step further by not releasing it to the public.

    • Trevor

      I agree that it appears that way, but I also feel like this might be the only way to do it. It’s pretty much what Samsung has done with their marketing to combat Apple (albeit Samsung has a MUCH higher marketing budget than HTC). I’m not a fan, but if it helps get HTC back in the game, I’m ok with it.

  • Redsun

    hope they weren’t showing it off near the Verizon store, since they couldn’t make that deal happen. Fail. a unified phone approach only works if available everywhere.

    • To HTC’s defense, they most definitely wanted it on Verizon. For whatever reason, Verizon said “No” and HTC couldn’t convince them otherwise.

      • T4rd

        That’s still HTC’s fault for ever releasing the DNA, IMO. They should have said “no” to Verizon exclusives when they had this big plan to release the One across all carriers.

        • Dain Laguna

          htc was probably asked to release the dna on verizon because *shocker* verizon wanted a new incredible instead of the one series of phones.

          • T4rd

            Yeah, I’m sure that’s what happened. But HTC should have grown some balls and declined. Carrier exclusives are not how you make money.

        • I’m betting VZW offered HTC a sweetheart deal where they build an exclusive phone and VZW makes it their Christmas phone as well as pays for the advertising. with HTC desperate to get their name back into the spotlight but not having the money to advertise, they jumped at the chance. The problem is that the DNA wasn’t received as well as VZW and HTC had hoped, and add to that, it was between the One series and One phone (stupid naming here BTW), which screws up the timeline on the Verizon front. HTC took a gamble and lost with the DNA and it is biting them worse than they imagined now

      • wm snyder

        Verizon need to be taken out back and shot not sayin justsayin?

      • Jaron1226

        Good! More sales for the Samsung Galaxy S4.