HTC Wants to You to Throw Away Your DSLR in About 18 Months

OK, so you may have longer than 18 months in reality, but HTC thinks within 12-18 months, the gap between a smartphone camera and a DSLR will close dramatically. In an interview with Vodafone, HTC’s camera guru Symon Whitehorn, discussed the present and future of his company’s plans for optics, which includes both dominating the selfie market and helping you ditch that big bulky dedicated shooter.  (more…)

OnePlus One Available for Purchase Through Weird Invite System at Launch

When you are a brand new smartphone company who isn’t sure if you’ll be able to sell more than 100 units of your new phone to the public, what’s the best way to try and create demand, gauge actual interest, and also let your potentially small group of interested customers feel like they belong in some exclusive club? You dress up the situation with a launch gimmick that involves an invite system for purchasing said phone.

OnePlus is doing just that for the launch of its One phone, come April 23. In a post to their official OnePlus forums, an official administrator reveals Oneplus’ plans to utilize an invite system for a core group of early interested buyers. The system details are still a bit murky, but they’ll involve invites through friends, contests, and their official forums. Of course, should you receive an invite and purchase the phone, you’ll be able to invite other friends as well.  (more…)

OnePlus One Phone Will Indeed Ship for Under $400 in US

It’s now official – the OnePlus One will arrive in the U.S. at a price under $400. The smartphone start-up announced the news this morning on Google+ and through an email to our inbox. Since we are only a week away from the April 23 launch, the only thing we need to know now is what the phone looks like and how customized the version of CyanogenMod is that it runs. It may be similar to this.

To recap, the OnePlus One is a phone created by a former Oppo executive who wanted to create the ultimate Android phone at an affordable price. It runs a custom version of CyanogenMod, is being hyped on a weekly basis with a slow rollout of spec announcements, and will launch in 16 countries shortly after it is announced on April 23. The phone is by all means filled with premium specs, so depending on its size, design, and overall package, could be one hell of an option.  (more…)

Reminder: HTC One (M8) In-store Available Expands Beyond Verizon Today

Verizon’s exclusive hold on in-store availability of the HTC One (M8) comes to an end today, the day before Samsung’s Galaxy S5 hits retail outlets. That means you should be able to walk into an AT&T, T-Mobile, or Sprint store and get your paws on smartphone luxury, as we like to call it. It may be too tall for our liking, but that doesn’t mean this isn’t a finely crafted device with a build quality unlike any other.

Starting at $199 on-contract (or $599 full retail at some locations), the HTC One (M8) is now widely available. AT&T and Sprint should have it today, with T-Mobile in-store availability happening tomorrow.

If you haven’t yet, be sure to read our HTC One (M8) review.

Robert Downey Jr. Returns in New HTC One (M8) Promo, Clearly Just Here to Fulfill His Contract

Last year, HTC decided that it wasn’t failing because of lackluster products, it was failing because no one knew who HTC was as a company. To try and fix that, they signed Robert Downey Jr. to a multi-million dollar 2-year deal, so that he could star in a $1 billion campaign called “Here’s to change.” The campaign focused on the letters “HTC” and what that stands for. You probably remember the commercial that featured a Hipster Troll Carwash and showed RDJ being told to Hold This Cat. Clever, right? Not so much.

Most would argue that the marketing campaign was a disaster that did little to create brand recognition for HTC or push their products. In fact, we haven’t seen Downey Jr. in an ad for the company in some seven months. Well, until today.  (more…)

OnePlus Finally Confirms Snapdragon 801, Tosses in 3GB RAM to One

A few weeks back, OnePlus changed its Google+ profile to reflect an unannounced change in processor for their phone, the One. Originally set as the Snapdragon 800, the company quietly turned up a digit, moving to the Snapdragon 801 without a peep. Today, that change has become official through an announcement by CEO Pete Lau on the company’s forums.

The OnePlus One will indeed sport a Snapdragon 801 processor. To be exact, we’re looking at the APQ8974AC, clocked at 2.5GHz.  (more…)